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Online Video boosts conversions – How can you start?

Guest post by: Greg Pipe

Article Overview: With online video growing rapidly as a way of promoting both a company and their products, many companies are looking to outside suppliers to help them get going.

Online Video boosts conversions – How can you start?

With online video growing rapidly as a way of promoting both a company and their products, many companies are looking to outside suppliers to help them get going.

In much the same way that a company will outsource the development of their website or the creation of their press advertising to ensure they maintain a professional look, businesses are now looking to film production companies to provide that same level of support for their online video.

It might be all right for a personal blogger to sit at home in front of a webcam, but it’s an entirely different thing if you are a business trying to promote yourself online. In the rush to get something online some businesses can make the mistake of thinking anything is better than nothing.

A poor quality video is more often off-putting to the viewer and does not reflect well on the associated business. That’s not to say that you need to go to the expense of producing a broadcast TV quality commercial to get your message across. With developments in technology and video editing, it’s now possible to give the illusion of video just by clever use of still images. This has meant that very quickly a business can add dynamic video presentations of products.

This addition of video content to websites that had previously only had static images increases the involvement of customers with the product and has proven to increase conversion rates by over 55%.

This development of online video has a very close synergy with what we have been developing over the years with our online marketing strategy. By adding video to your website, or using online videos through outlets such as YouTube, a company can see a dramatic increase to their website traffic over a very short period of time. Coupled with our blogging service, adding video content to blogs brings them to life in a way previously not possible.

That is why we at The Media Cube are pleased to announce our partnership with the award winning production company, Click’s Media Studios.

Click’s Media Studios already supply UK and international customers with productions filmed and edited to the highest standards, using the most advanced hardware and editing software. They are able to create any corporate video or audio-based project, from simple photo slide shows set to music, to cinematic CGI sequences and musical film scores and have worked with a range of prestigious clients, including Toyota, Virgin, Sony, Audi, Warner Brothers, Grey London and Channel 4.

This partnership means that we are able to offer a range of packages to clients to fit both their needs and their pockets. With the price for our starter package as little as £347, now you too can start to benefit from adding online video to your marketing plans.

If you want to see some examples of what we can do for you, please

have a look at the videos on our websites blog.

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Article Tags: blogging, internet advertising, online marketing, press release, seo, videos



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