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Preparing for an email marketing campaign

Written by: Greg Pipe

Article Overview: We all know the importance of talking to your customers on a regular basis and we've all heard about email marketing. But how do you ensure what you send is must have reading and not heading for the recycle bin?

Preparing for an email marketing campaign

Promoting your products and services by email can be a powerful and flexible form of direct marketing. With billions of people using the web today, the internet offers a range of potential customers to target. Not only can you communicate your messages quickly and cheaply, but also tailor them to specific types of customer more cost-effectively than with paper-based marketing.

However, ensure you plan your email marketing carefully to make it relevant and interesting to recipients. You also need to be aware that you must always obtain their consent before sending them marketing emails.

Be wary that just because a person is open to your brand, it doesn't mean that they are going to pay attention to your message, or buy your product. People use the information for different purposes, but you can never be too sure when they may eventually be interested in using your services further.

Even if someone cares about your brand and has an interest in hearing about updates and products, that doesn't mean their patience is unlimited.

The obvious advice would be to make yourself stand out from the crowd. Concentrate on creating a flourishing design that will alert the readers attention. Attracting the attention of your audience will then be followed up by the actual text on display.

Make the copy concise and straight to the point to avoid losing the reader's attention in the opening paragraph. If you are offering tips or advice, present the information in a simple structure that gives consumers an easy way to learn more.

So remember that just because you are not guaranteed a dramatic response, or the fact that it's cheap to produce, should not reflect on the quality of the campaign. If you would like further help on developing a successful campaign you can speak to us, or alternatively you are interested in receiving our monthly newsletter sign up now.

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Article Tags: email marketing campaign, top tips



Related Forum Posts
Re: Email Marketing, Permission Based - Thanks for this great informative post. I agreed with you on "email marketing" as one of the best internet marketing. And using double - opt -in will definitely help in email marketing. If we keep looking at the way spammers do send mail, one may say that days of "email marketing" are numbered but with double opt in, I think "email marketing" will still continue to work. Cheers!
Re: Email Marketing, Permission Based - As a financial advisor myself, I've harnessed technology through my business dealings as best I can. Email marekting has been an essential service for sales, lead generation, and networking. As some of you have already mentioned, we use an opt-in system where our clients agree to sign up for a monthly newsletter. We use this newsletter to market new products, new investment considerations, and general information about policies or functions our office is holding. I've had many clients tell me they've forwarded the emails off to their familes and friends. This can only mean good things for our business development, so I can say I've been quite pleased with email marketing. Unfortunately as the original poster has mentioned, it is so easy to get signed up for spam or unsolicited email. Many of our clients still have hesitation in opting in to our newsletter because they feel we may sell or otherwise distribute their information. We work hard to ensure our reputability as an email marketer. I think building that trust and reputation is essential to a successful email marketing campaign.
Re: Email Marketing, Permission Based - [quote="topeyinka":c0jwwo97]Thanks for this great informative post. I agreed with you on "email marketing" as one of the best internet marketing. And using double - opt -in will definitely help in email marketing. If we keep looking at the way spammers do send mail, one may say that days of "email marketing" are numbered but with double opt in, I think "email marketing" will still continue to work. Cheers![/quote:c0jwwo97] Offering a strategic mailing system and high quality content is much more important to me than a double opt in option. Offering something of value and not overloading your mailings is a long term plan to use email marketing effectively. A double opt in is over in the beginning - nothing long term and ongoing. I'd prefer opting in once and give me the option to opt out if the content isn't good enough. Shri
Re: What is Email marketing? - Do a list building activity using opt-in. Or you can buy database of potential customers from mailing list providers and do an email blast. or you can ask them to do an email campaign. But, i would recommend to put an opt-in code and let the people subscribe for it. That is better. What is others' opinion? Thanks Robert
Find Me Customers and Get 25% of New Client's Bill - I run Egg Marketing & Public Relations, a marketing and public relations firm. I am looking to grow my business through a viral affiliate marketing campaign, and I need your help. If you know someone (or can find someone) who needs marketing assistance for their business, I'd love to take them on as a client. My firm can: *create marketing plans and strategy *write web and marketing copy *write and distribute press releases *create enewsletter and email campaigns For every new client you bring me, I will give you 25% of their billable hours. For example, my average monthly consultation fee is $1000. That's $250 per month for the life of the client relationship just for a referral! I can provide you information and resources to help you. If you're interested, contact me at smpayton@eggmarketingpr.com and let me know where you're based and how you would go about spreading the word to get new clients for Egg.


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