Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header
Share for a Cause









Social Networking: A prime location for advertising

Written by: Greg Pipe

Article Overview: So after looking at how social networking can benefit our business by having a presence, there is also the opportunity to advertise within the sites to consider. Sites such as Facebook and Youtube account for more than 25% of UK online display ad impressions, according to comScore Ad Metrix.

Free Download - When and what should I Tweet about? By Greg Pipe
Name: Email:

Social Networking: A prime location for advertising

So after looking at how social networking can benefit our business by having a presence, there is also the opportunity to advertise within the sites to consider.

Sites such as Facebook and Youtube account for more than 25% of UK online display ad impressions, according to comScore Ad Metrix.

A study of UK online display advertising on social networking sites revealed that these sites accounted for 13.8bn display ad impressions in August, representing more than a fourth of all display ads viewed online.

Telecommunications companies such as Telefonica 02, Deutsche Telekom and BT were the heaviest social networking site advertisers, delivering more than 949m display ad impressions on social networking sites in August, amounting to 7% of all display ads delivered in the site category.

Retail ranked second, with banking brands in third, followed by travel and then entertainment brands. The growth of social networking sites has been phenomenal and continues to rise, making them a prime focus for brands to get their message across to a mass, varied audience.

Social Networks provide unique and innovative channels to market. They allow you to position and enhance your brand awareness and perception, build loyalty, generate online PR and drive sales.

Setting up a PPC campaign within social sites allows control over desired audience and the platform to produce eye-catching adverts that will divert people to an intriguing landing page.

To build your advertising campaign within these arenas, why not get in touch and see how we can make an impact to your ROI.

Related Articles
  6 Tips to Using Location-Based Social Networking to Market Your Business
  Internet Home Business Tips - Using Paid Or Free Advertising?
  What Is Foursquare?
  Social Networking Tips to Blow Your Competitors Outdated Marketing Techniques Out of the Water!
  Social Networking: The Five Biggest Mistakes Nichepreneurs™ Make

Home > Advertising > Greg Pipe > Social Networking A prime location for advertising
Article Tags: facebook, online advertising, ppc, social network, youtube

About the Author: Greg Pipe
RSS for Greg's articles - Visit Greg's website

Greg has been working in the UK advertising and marketing industry for almost 20 years and in that time has worked across all types of media; from outdoor billboards, to radio, to national and regional press to the Internet. This enabled him to set up The Media Cube in 2002, along with some colleagues, as a marketing agency, to bring that same broad national experience to smaller clients who wouldn’t usually get a look in with the big blue chip agencies. Greg believes passionately in trying to help clients maximise their return for their investment and ensure they get the sort of attention they deserve. Their success over the years has meant they are able to offer a wide range of services to help any business improve their sales. This was further added to by the launch of TMC Training, a sales training division set-up to help business get the most out of their sales force. Greg believes that a company’s sales team are one of their most important assets and by training them to work more effectively, can help any business grow, even in these tough times. To find out how they could help you please visit their website at www.themediacube.co.uk

Click here to visit Greg's website Dashed Line

More from Greg Pipe
Is affiliate marketing the way forward
The benefits of advertising online
Is Viral marketing a bug you want to catch
Social media provides perfect platform for video material
Can companies make productive use of Facebook


Related Forum Posts
Re: How can a social networking site make serious money? Re: How can a social networking site make serious money? - Hi There, It is quite interesting, that some Social Networking do produce an income. I think testimonials are always a benefit to share. See one below: This Social Network has changed my life! Every night is a Friday night and everyday is a Saturday!! Because of it, I have been able to leave the workforce 10 years early.It has given me back my life. Many of us would like to retire early. I am sure there are many more. The point is of focusing with great determination. The ongoing challenge is to stay focussed and not be sidetracked into a newer scheme or so. Also I have read, during this financial turmoil, more people turn to Social Networking for various reasons.
Prime Means of Selling Prime Means of Selling - Prospecting and Selling aren't the same. Prospecting is finding the few within a target group who are prime candidates for your service. I don't think everyone will agree on what "prime" means but I'd say if the prospects actively want what you're offering and have the ability to pay for what you're offering then they qualify as "prime".
Re: Tactics for Blog Traffic Re: Tactics for Blog Traffic - some more tips to drive traffic to blog or to promote a blog. Squidoo Lens Creation Hub Pages Creation Social Bookmarking (Digg, Delicious, Stumble, Reddit etc.) Be helpful in forums Social Networking (Facebook, Twitter, Myspace, LinkedIn etc.) syndication blog commenting (other blogs) Guest post
Re: UPDATES: New Campaign! New Layout! New Ideas! Re: UPDATES: New Campaign! New Layout! New Ideas! - GT - thanks for the FYI - I'm not sure if we'll put a link back. Something to consider though! Trent - the new category is "Social Network and Media" which was put in to compliment the Online Businesses category that currently exists. Overall the new categories are: - Looking For, Networking and Events - Review My... - Social Network and Media - Brags and Rants These came as a result of Ringo doing research on other forums and thinking about what could be improved on ours to give a better experience for everyone. I hope you enjoy them! David, I'm looking forward to reading your Brag / Rant!
Re: Simple Idea - Great Advice. Re: Simple Idea - Great Advice. - What your success stories on Social Networking for more contacts and connections? Do you have any good business books to suggest? I love the idea of connecting and sharing with other entrepreneurs. Thank you for your input!


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.



Featured Article


Bottom Footer
Share for a Cause












Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Starting a Business with Bad Personal Credit

Let's Skip the Offshore Horror Stories

How To Calculate A Minimum Fee For Your Services
Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.