TV is Dead… Long Live the Internet!

Guest post by: Greg Pipe
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Well it's finally happened and it's only taken 10 years. Today, figures have shown that advertising on the Internet has finally overtaken TV to become the largest form of advertising in the UK.The winner Online spending grew by 4.6% to £1.752bn in the first half of this year, while spending on TV shrank 16.1% to £1.639bn.

The study by the Internet Advertising Bureau and PricewaterhouseCoopers also says that overall advertising fell 16% compared with the same period in 2008.

The report states that as the recession has grown it has accelerated the migration of advertising spending to digital technology from the more traditional media such as press, radio and television.

However, Thinkbox, the marketing body for the main UK commercial television broadcasters, said the figures did not comparelike with like.

"Online marketing spend is made up of many things including e-mail, classified ads, display ads and, overwhelmingly, search marketing. They should be judged individually," said Lindsey Clay, Thinkbox's marketing director.

Despite this it's a huge gain for the importance of the Internet as an advertising medium and with Google's dominance of the browser market makes them the largest advertising company in the UK currently.

We shall see how things develop, but it goes to show how now more than ever, having a strong online presence is essential for every business.

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About the Author: Greg Pipe

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Greg has been working in the UK advertising and marketing industry for almost 20 years and in that time has worked across all types of media; from outdoor billboards, to radio, to national and regional press to the Internet. This enabled him to set up The Media Cube in 2002, along with some colleagues, as a marketing agency, to bring that same broad national experience to smaller clients who wouldn’t usually get a look in with the big blue chip agencies. Greg believes passionately in trying to help clients maximise their return for their investment and ensure they get the sort of attention they deserve. Their success over the years has meant they are able to offer a wide range of services to help any business improve their sales. This was further added to by the launch of TMC Training, a sales training division set-up to help business get the most out of their sales force. Greg believes that a company’s sales team are one of their most important assets and by training them to work more effectively, can help any business grow, even in these tough times. To find out how they could help you please visit their website at www.themediacube.co.uk
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