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Top 10 Tips for Good PPC Management
Written by: Greg PipeArticle Overview: Here are our top tips on how to make the most our of Google Pay Per Click advertising.
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Free Download - When and what should I Tweet about? By Greg Pipe |
Top 10 Tips for Good PPC Management
With the continued pressure on advertising budgets in the New Year, we take a look at Pay Per Click advertising and how by following some simple rules you can get the most out of your current campaigns.
1) Use targeted Adcopy – Aim for one keyword per Adgroup, that way you can ensure that the text in every advert explicitly relates to the term searched.
2) Advert Design – Think about what will attract a customer’s eye. Look at your competitions adverts. What makes them good or bad and avoid making the same mistakes
3) Deep-Linking URL System – Where possible, ensure that every advert leads the consumer to the most relevant landing page for their search.
4) Attending To Your Keywords – Ensure that keyword matching is optimised, monitor bids at an individual keyword level and develop your keyword lists
5) Refine Your Account – Exclude certain search terms and sites to ensure that you are not appearing for irrelevant searches and are therefore not wasting money by racking up impressions for the wrong keywords
6) Tracking Locations & Targeting The Lucrative Ones- Understand which locations around the country are particularly lucrative for your company, then target them more keenly
7) Weekend/Weekday/Evening Campaigns – Some companies find after analysis that there is a difference in the level of sales in weekday and weekend campaigns, so create both to maximise your account.
8) Monitoring Buying Trends – Examine how peoples buying habit change over time, then bid different amounts on certain keywords throughout the day to ensure your company gains exposure at optimum times
9) Conversion Focus – Track conversions closely and work to keep conversion numbers up and conversion costs down
10) Use your reports – Go through the weekly reports and your website analytics to get an overview on what your account is doing. This may seem obvious but sometimes you can get bogged down in detail and sometimes you need to see the big picture and how your carefully crafted campaign is actually working.
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Article Tags: google, pay per click, pay per click advertising, ppc management, top 10, top tips
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About the Author: Greg Pipe RSS for Greg's articles - Visit Greg's website  Click here to visit Greg's website   Press Release vs Public Relations Whats the difference An online presence is the answer to beating the recession Is Viral marketing a bug you want to catch Email marketing How do you start talking to your customers Can social media replace PPC |
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- How about:
Tips for managers to handle employees more effectively?
Tips on how to deal with difficult customers?
Tips on how to deal more effectively with suppliers?
The only three I have in mind right now, but will try to come up with something else.
Chris
No B.S. Time Management
- A great book I read on Time Management is No B.S. Time Management for Entrepreneurs by Dan Kennedy.
Which kind of industries are you interested in?
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Seek your further questions and help.
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Re: Using Craigslist SEO to Promote Your Website
- Great Craiglist Tips for driving traffic. I can definitely use these to drive traffic to my blog.
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