Using Social Media for customer relations purposes

Guest post by: Greg Pipe
Become an Author

Free PDF Download
When and what should I Tweet about? - By Greg Pipe

One of the biggest attractions of social media to companies is the ability to efficiently manage customer relations. Social platforms not only provide the opportunity to liaise with current customers, but also others who may otherwise be impossible to reach offline.

The biggest value that social networks possess is the willingness of others to become involved in discussions and communication. People discover similar interests through ‘tweets’ or others that they may already know and expand their contacts to the point of developing a relationship.

Companies use social platforms to expose thoughts, services and products to the world. Customers have an easy and convenient place to go, should they want to contact a company about a particular issue or problem.

Companies can set up their own page within Facebook and gather all their contacts together to build a community. A community indicates people joined together to share common interests. By publishing regular updates to a company page, the members will be automatically informed and reminded of the brand. This provides an ideal platform for a company to communicate with everyone through one simple update to all.

However, companies need to be careful not to rely solely on online communication. Nothing beats face-to-face value. In a world where online activity is demanding, social media should be used to instigate initial communication with potential contacts, before taking further action to meet in person.

The internet is flexible, almost to the point of invasion of privacy. Business people are much more accessible than they were 10 years ago, which makes the market a very competitive field.

Social networks are a great resource for job opportunities and assessing potential employees. Many candidates will have accounts online that can easily be reviewed. Some companies gather an opinion of the person before even meeting them.

Companies need to be aware that social media is not just a phrase and an additional opportunity to get your voice heard. There are consequences. A brand’s reputation is everything. Make sure you take the right steps within the social arena and be careful not to offend too many people.

Take time to build a social strategy and highlight exactly what you want to achieve from it. As a productive marketing campaign, there is real potential to be won.

Don't Let Social Media Give You a Bad Hangover, Says Leading Recruiter

A PR CONCEPT BORN OUT OF THE RECESSION!

Public Relations Prescription for Healthy Media Relations from the PR Doctor

Social Media is for Experts Only. Do Not Attempt!

PR News You Can Use

Discover the Link Between Your Business Public Relations and Social Media

Handling Rejection from the Media!

Why use PR

The Importance of Case Studies for your PR Program

Metrics of Social Media – Measuring the Investment and the Returns

Are you paying people to update their Facebook profile?

Resourcing B2B social media

“The Top Ten Public Relations Errors That Are Hazardous To The Health Of Your Media Relations”

Developing A New PR Approach

How Important Is Traditional PR In The Age Of Social Media?

Should I Handle My Own Public Relations Campaign

How Social is Your Email?

Has Social Media Killed Sports PR?

The PR How-to Bible

The Social Media Seismic Shift

Home > Advertising > Greg Pipe > Using Social Media for customer relations purposes > Google +

Free PDF Download
When and what should I Tweet about? - By Greg Pipe

About the Author: Greg Pipe

RSS for Greg's articles - Visit Greg's website
Greg has been working in the UK advertising and marketing industry for almost 20 years and in that time has worked across all types of media; from outdoor billboards, to radio, to national and regional press to the Internet. This enabled him to set up The Media Cube in 2002, along with some colleagues, as a marketing agency, to bring that same broad national experience to smaller clients who wouldn’t usually get a look in with the big blue chip agencies. Greg believes passionately in trying to help clients maximise their return for their investment and ensure they get the sort of attention they deserve. Their success over the years has meant they are able to offer a wide range of services to help any business improve their sales. This was further added to by the launch of TMC Training, a sales training division set-up to help business get the most out of their sales force. Greg believes that a company’s sales team are one of their most important assets and by training them to work more effectively, can help any business grow, even in these tough times. To find out how they could help you please visit their website at www.themediacube.co.uk
Click here to visit Greg's website.

More from Greg Pipe
A New Year A New Approach
Can flash still propose the same SEO benefits as HTML built sites
You may have heard of it before but what exactly is Experiential marketing
Topics a corporate blog should include
The benefits of advertising online

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Featured

Expert

Dr Don Yates Sr PhD
@drdony
Visit website

Using Social Media for customer relations purposes

Related Articles

Related Forum Posts

Share this article. Fund someone's dream.


Name:
Email: