We often get asked if we can “put a website together” for a client and one of the first questions we ask is “how much do you want to spend on doing this”? To which clients invariably say they don’t know.
Often this is because they are worried that if they quote a figure then we’ll just say that’s how much it will cost and they won’t get a ‘deal’. This is perfectly natural and we all do it in our daily life. We can all shop around for that new TV we want, or a new microwave to replace the one that broke last week, so as to get the best price. The difference though for all these types of searches is that we are looking for a cheaper price on the same item.
All websites aren’t the same! Different websites have to provide different things to different people. So when you ask two different companies to tell you how much your new website will cost, you have to be sure they are both quoting for exactly the same thing. Only then can you see who can do a good job for you at the best price.
This is where good planning can really help. If you can sit down beforehand and work out some basic objectives for your website, it will give you a head start when talking to a design agency. You should consider who will be actually viewing your website, what sort of a person will they be, what information will they want to see and most importantly, what do you want them to do when they are they.
For a design agency all website projects essentially boil down to two things; firstly, how many pages will the website have; secondly, how long will it take to create each of those pages. This tells the web design company how many hours work your new website will take them and therefore how much they should charge for it. You can therefore use this same calculation when you are trying to work out or compare different agencies proposals.
A well-structured brief to a design agency will allow them to know what you want to achieve and how you want the site to look. You may, for instance, want a lot of ‘flash’ design in your site, as this can really make your website look dynamic and sexy. However, it also takes a lot of time and is therefore more expensive than just having a static page, it also doesn’t help from an SEO point of view. What this does though is allow you to refine your goals to help fit within your budget.
So to go back to my opening point about costs, you may want a Rolls Royce of a website, but unless you want to pay Rolls Royce money to get it, you will need to reassess your goals. But with careful planning both before briefing an agency to pitch for the business and good project management during the build process, it will allow you to achieve the best bang for your buck.
If you would like to discuss this further or to see how we can provide a digital project management service for your particular website, please call us or see our website at www.themediacube.co.uk
Website design isnt a case of cheapest is best - To learn more about this author, visit Greg Pipe's Website.
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Kim Castle
With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation.
BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them?
If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Greg Pipe
(Visit Greg's Website)
Greg has been working in the advertising
and marketing industry for almost 20 years
and in that time has covered most types of
media from outdoor billboards, to radio,
to national and regional press to the
Internet. This experience enabled him to
set up The Media Cube as a marketing
agency, bringing that same broad national
experience to smaller clients who wouldn’t
get a look in with the big blue chip
agencies. Greg believes passionately in
trying to help clients maximise their
return for their budgets and ensures they
get the sort of attention often lost with
a bigger agency. To find out how he could
help you please visit his website at www.themedi
acube.co.uk
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