Website design isnt a case of cheapest is best
Website design isnt a case of cheapest is best
Often this is because they are worried that if they quote a figure then we’ll just say that’s how much it will cost and they won’t get a ‘deal’. This is perfectly natural and we all do it in our daily life. We can all shop around for that new TV we want, or a new microwave to replace the one that broke last week, so as to get the best price. The difference though for all these types of searches is that we are looking for a cheaper price on the same item.
All websites aren’t the same! Different websites have to provide different things to different people. So when you ask two different companies to tell you how much your new website will cost, you have to be sure they are both quoting for exactly the same thing. Only then can you see who can do a good job for you at the best price.
This is where good planning can really help. If you can sit down beforehand and work out some basic objectives for your website, it will give you a head start when talking to a design agency. You should consider who will be actually viewing your website, what sort of a person will they be, what information will they want to see and most importantly, what do you want them to do when they are they.
For a design agency all website projects essentially boil down to two things; firstly, how many pages will the website have; secondly, how long will it take to create each of those pages. This tells the web design company how many hours work your new website will take them and therefore how much they should charge for it. You can therefore use this same calculation when you are trying to work out or compare different agencies proposals.
A well-structured brief to a design agency will allow them to know what you want to achieve and how you want the site to look. You may, for instance, want a lot of ‘flash’ design in your site, as this can really make your website look dynamic and sexy. However, it also takes a lot of time and is therefore more expensive than just having a static page, it also doesn’t help from an SEO point of view. What this does though is allow you to refine your goals to help fit within your budget.
So to go back to my opening point about costs, you may want a Rolls Royce of a website, but unless you want to pay Rolls Royce money to get it, you will need to reassess your goals. But with careful planning both before briefing an agency to pitch for the business and good project management during the build process, it will allow you to achieve the best bang for your buck.
If you would like to discuss this further or to see how we can provide a digital project management service for your particular website, please call us or see our website at www.themediacube.co.uk
Website design isnt a case of cheapest is best - To learn more about this author, visit Greg Pipe's Website.
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We often get asked if we can “put a website together” for a client and one of the first questions we ask is “how much do you want to spend on doing this”? To which clients invariably say they don’t know.
Often this is because they are worried that if they quote a figure then we’ll just say that’s how much it will cost and they won’t get a ‘deal’. This is perfectly natural and we all do it in our daily life. We can all shop around for that new TV we want, or a new microwave to replace the one that broke last week, so as to get the best price. The difference though for all these types of searches is that we are looking for a cheaper price on the same item.
All websites aren’t the same! Different websites have to provide different things to different people. So when you ask two different companies to tell you how much your new website will cost, you have to be sure they are both quoting for exactly the same thing. Only then can you see who can do a good job for you at the best price.
This is where good planning can really help. If you can sit down beforehand and work out some basic objectives for your website, it will give you a head start when talking to a design agency. You should consider who will be actually viewing your website, what sort of a person will they be, what information will they want to see and most importantly, what do you want them to do when they are they.
For a design agency all website projects essentially boil down to two things; firstly, how many pages will the website have; secondly, how long will it take to create each of those pages. This tells the web design company how many hours work your new website will take them and therefore how much they should charge for it. You can therefore use this same calculation when you are trying to work out or compare different agencies proposals.
A well-structured brief to a design agency will allow them to know what you want to achieve and how you want the site to look. You may, for instance, want a lot of ‘flash’ design in your site, as this can really make your website look dynamic and sexy. However, it also takes a lot of time and is therefore more expensive than just having a static page, it also doesn’t help from an SEO point of view. What this does though is allow you to refine your goals to help fit within your budget.
So to go back to my opening point about costs, you may want a Rolls Royce of a website, but unless you want to pay Rolls Royce money to get it, you will need to reassess your goals. But with careful planning both before briefing an agency to pitch for the business and good project management during the build process, it will allow you to achieve the best bang for your buck.
If you would like to discuss this further or to see how we can provide a digital project management service for your particular website, please call us or see our website at www.themediacube.co.uk
Website design isnt a case of cheapest is best - To learn more about this author, visit Greg Pipe's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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