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What benefits can advertising in major sports events bring?
| Guest post by: Greg Pipe |
Article Overview: Advertising in a major world sports events can build serious customer momentum towards a brand.
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Free Download - When and what should I Tweet about? By Greg Pipe |
What benefits can advertising in major sports events bring?
Advertising in a major world sports events can build serious customer momentum towards a brand.
Hyundai and Lucozade Sport have been announced as the joint sponsors
for ITV’s football World Cup coverage next summer and are set to gain
significant exposure in the global market.
Hyundai is the official car partner of the FIFA World Cup 2010 and Lucozade Sport is the official sport drink of Team England.
The packages run across broadcast, online, interactive and mobile, with
the tournament starting on 11 June and finishing with the final on 11
July next year.
For these two brands in particular, their target audience should be
reached as Lucozade is very relevant to sports fans and summer is
usually a productive period for the car industry.
Successful ROI is dependant on engaging viewers and whether the
audience will have some sign of interest in what is being advertised.
Repetitive advertising, particular on TV increases the possibility of
the brand becoming noticed.
ITV1’s coverage of the 2006 World Cup peaked with 21.3 million
viewers for England vs Sweden. The sponsors, in a deal estimated at
more than £5 million, were EDF and Budweiser. Next year’s tournament is
anticipated to be even popular among spectators, providing both brands
with the perfect platform to publicise their services.
Although there will be millions of viewers, the productiveness of
sell can surprisingly depend on customer mood. If England are winning,
than a sponsor could be perceived in a greener light, opposed to the
alternative circumstances.
Brands can boost their reputation and status being associated with a
global sports events. Investing large amounts in sponsorship can
converge an image that they are a large, trusted company recommended to
deal trade with.
If your advertising campaign needs the cutting edge boost to improve
ROI in the new year, why not give us a call on 0208 306 3198 and
discuss how we can work together to gain desired results.
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How to bring Traffic?
- I have bought traffic in the past for my websites through pay per click advertising. I have used all three major PPC advertising companies which are Yahoo Overture, MSN and Google Adwords.
When to run advertising?
- Depending on your business, when you run an advertising campaign can be crucial. For example, during the month of the NCAA championships or the Baseball World Series, there's no good advertising anything except sports related stuff, because that's all guys are interested in during those months.
Don't advertise during Thanksgiving and Christmas, unless it's for toys...
Tipping Point
- My guess on Pet Rock is it may be something that resulted out of spin off idea. Not sure if someone thought about it to begin with or it maybe something it ended up being that way -- I am interested to know about it because it's certainly against all odds type of success based on what the product really does to benefit the end user.
So I'll bring up a point here -- is it the product that brings Most/Least profitability or is it really the way someone markets a product?
For example, in Network Marketing industry, you see these "innovative products" pushed around all the time while if the product itself is what really sells, it should be put on the major retail store shelves sold with major press conference campaign.
But it comes down to the individual ability to market the same product that results in sales record while dealing with the same market, same comp plan etc.
So I can say that even an average product can really bring great results [i:1mu1wz0v]if marketed right [/i:1mu1wz0v]and that's where I'd like to see businesses focus most -- selling the same product, same market, same idea, same price, some profit better while others fail --- why some can do better than others and how can we all replicate the type of success?
And if someone knows a "connector" that can take one idea to another that will bring great results, whoever marketing the product or service can serve as its tipping point -- if this paragraph can add to what Martin is brining up.
Promoting something you cant try
- How about a series of Showcase events where you invite target prospect to a DEMO type event
Focused on the benefits.
you could also go back to direct sales, telemarketing and communication follow up
Without knowing more, I would have to say that really understanding the target and how the product would be used, would generate better ideas from me.
J
Re: Can you make a real living online?
- I too think it all depends on the business.
For example, webzines.
I'd really had high hopes for my sci fi webzine, but after 3-4 years... hopes were in the tank...
Then I started my sports webzine and after four months, was at the place that it had taken me four years to get with the science fiction one! Which told me right then and there that the sports zine was going to be very profitable...and now several months later...it is...
Who knows where I'd be now if I'd just started out with the sports stuff to start with years ago?
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