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When and what should I Tweet about?
| Guest post by: Greg Pipe |
Article Overview: Using Twitter as a social marketing tool can be cost-effective and productive. More businesses will explore the social network path as a modern method of promoting brand awareness.
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Free Download - When and what should I Tweet about? By Greg Pipe |
When and what should I Tweet about?
Using Twitter as a social marketing tool can be cost-effective and productive. More
businesses will explore the social network path as a modern method of
promoting brand awareness.
Companies are jumping into the social pool without preparation.
Brands need to be cautious about what they do online. People can say
whatever they wish on Twitter, but if you want to make an impact
online, follow are next steps…
140 characters isn’t much. Words are usually complimented with a
link, therefore the space in which to share your thoughts are very
limited. Act as you believe your brand would act.
Some businesses would benefit from acting as a valuable source for
industry news and information. Provide followers with essential links
to resources and you will be associated as a useful contact for the
industry.
There is no given time to spend networking online. Frequent tweets
will naturally help build momentum quickly. However, avoid just
tweeting for the sake of it. Providing ‘junk’ information on a
regularly basis will halt your campaign.
Are your comments worth retweeting? Consider how any comments will
be perceived by followers and friends. If it is a valuable status than
others may resubmit the comment to their followers, gain you much wider
exposure.
Social activity now appears in search engine results, emphasizing
the SEO benefits of using social marketing and making comments visible
to all. Make some of your tweets relevant to time and in the way that
people would be searching information via the search engines.
Keep activity presentable and social. You want followers to have the
confidence in approaching you about any tweets or services you offer.
Enjoy the social scene and see how many people you can interact with.
Want to discuss this further or see how we tweet around the web? Just follow us on Twitter at TheMediaCube.
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Article Tags: brand awareness, marketing tool, social marketing, twitter
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About the Author: Greg Pipe RSS for Greg's articles - Visit Greg's website Click here to visit Greg's website   Is Viral marketing a bug you want to catch Social media provides perfect platform for video material Words are key to exposing your site Key benefits to having a corporate blog A New Year A New Approach |
Related Forum Posts
Re: Welcome New Moderators in Addition to Our Fine Team!
- Something to consider - thanks guys!
The one stumbling block is how to deal with spam. We don't get a lot of it but I wouldn't want to Tweet out spam posts that get put up on the forums and then deleted.
Re: Who Said Twitter Doesn't Work...?
- Hi Trent,
I'd have to agree. I never intended to get deep into Twitter and rarely ever get on. Traffic is very minimal as you said, and I doubt that I'll ever make money with it unless I start getting paid to Tweet, and even then I'm not sure if that's worth it. Haven't looked into that yet, but it's definitely not even close to my main method of marketing for my business.
Re: WP Tweet Button doesn't count
- Hi GT
I have the same Tweet button as you do but I never enabled the counter in the settings, have you checked that the counter is enabled?
MichelleJ
Startup blogs
- I love this Tweet by Tim Ferriss about startup entrepreneurs starting blogs:
[quote:386jzh1i]My 2 cents: company blogs are the last thing most start-ups should be spending time on. If it's not exceptional, drop it.[/quote:386jzh1i]
Re: Welcome New Moderators in Addition to Our Fine Team!
- [quote="Evan":q923s883]Something to consider - thanks guys!
The one stumbling block is how to deal with spam. We don't get a lot of it but I wouldn't want to Tweet out spam posts that get put up on the forums and then deleted.[/quote:q923s883]
One solution would be to moderate posts...can you set it up so that it only moderates authors with less than a certain number of posts? Just one idea...
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