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Why pop-ups are a negative approach to brand selling

Guest post by: Greg Pipe

Article Overview: I’m sure everyone has experienced the sense of intrusion when you enter a website that immediately targets you with a pop-up advert. Unlike alternative forms of advertising, that provide the viewer with a choice on whether to pursue an offer, pop-ups are forced within view and can often create a negative perception on the brand within the advert.

Why pop-ups are a negative approach to brand selling

I’m sure everyone has experienced the sense of intrusion when you enter a website that immediately targets you with a pop-up advert.

Unlike alternative forms of advertising, that provide the viewer with a choice on whether to pursue an offer, pop-ups are forced within view and can often create a negative perception on the brand within the advert.

Consumers like choice, being more than aware that a range of choice is available. Therefore why would anyone appreciate being forced into indulging within a product they may necessarily not possess interest in?

With this in mind, the only positive towards pop-up advertising is that the viewer becomes aware of the brand. However, the chances are that the viewer will relate an ‘annoying’ opinion of the brand and hence, avoid taking up the offer within the advert.

The potential confusion that pop-ups present can also lead to frustration to the user. An essential characteristic towards selling products is to ensure a natural and simple transaction, rather the opposite of mounting frustration.

Pop-ups are not an engaging process. Many people adopt the offer of blocking pop-ups, therefore immediately decreases the likelihood of an advert even reaching the desired audience.

Online advertising can easily create wasted expenditure when an effective strategy has not been prepared. With so much competition available online, brands need to be confident that their campaign stands out among the crowd.

A constructive strategy needs to be implied in order to achieve successful ROI. Pay-per-click (PPC) and other engaging content, such as virals and user generated content (UGC) are productive methods towards meeting advertising requirements.

If you require help with your advertising campaign, get in touch and see how our solutions will provide maximum ROI.

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Article Tags: brand, online advertising, pop ups, ppc, roi, ugc, viral marketing



Related Forum Posts
Re: The State of Marketing - 2011. An infographic. - Interesting Graphic, Wonder what the numbers would look like for Online Only Marketing? For 2012, I see word of mouth increasing even more through social business networks as their market share increases. I haven't been able to find the latest market share data, but certainly the growth of such sites is phenomenal. A problem with word of mouth goes back (before Yates) that negative news travels faster than positive news. Many member that join theses site use the spam approach to business and quickly lose their credibility as they post their links on individual posts and in groups where their post is neither relevant nor appropriate. (Calls for an article on Social Etiquette) Word of mouth and online marketing, in my opinion start with YOU, build your brand and be consistent with at brand: your profile, and pic should tell us who you are, what are your values, give us something to relate to and tie it in with your primary product or service If you are into social business networking, join many and get YOU, your name out there. When we know you, you product will take care of itself Most member here seem to brand themselves (their name); however, even among the largest social business network I see to many cartoons, dogs, cats, cars, spouse pics, or I see biz names - these don't tell me who you are with out studying your profile I believe that the value of word of mouth is obvious, what are the mouths going to be saying about you?
Re: Entrecard - [quote="Evan":1hc5w3ot]Hi Shri - I've got it up on my site at the bottom. It hasn't done much for me yet to be honest. I don't see myself giving up a major ad or content spot to put the entrecard in there. Has anyone else had any experience with entrecard?[/quote:1hc5w3ot] That's a Catch-22, isn't it? If you don't give it a prime spot, it won't do well, but you won't give it a prime spot unless it does well in a poor spot? I don't even see such an ad here. What's it look like? Also, just out of curiosity, does this site have popups? Every now and again when I'm here I get a popup blocker telling me it's just blocked a popup... But if you do have popups, or popunders, I'm curious - do they generate income for you? For myself I really dislike them, and even if its something interesting I won't click on it on principle! (Not that I see them anymore since I have popup blocker...)
Re: Quote of the Day - "You have to believe that everything is p - This is so true and applies equally to people who are always negative. Being around negative people tends to make those around them negative as well. MichelleJ
Re: Entrecard - [quote="OmnivoreInk":2wppisp9][quote="Evan":2wppisp9]Hi Shri - I've got it up on my site at the bottom. It hasn't done much for me yet to be honest. I don't see myself giving up a major ad or content spot to put the entrecard in there. Has anyone else had any experience with entrecard?[/quote:2wppisp9] That's a Catch-22, isn't it? If you don't give it a prime spot, it won't do well, but you won't give it a prime spot unless it does well in a poor spot? I don't even see such an ad here. What's it look like? Also, just out of curiosity, does this site have popups? Every now and again when I'm here I get a popup blocker telling me it's just blocked a popup... But if you do have popups, or popunders, I'm curious - do they generate income for you? For myself I really dislike them, and even if its something interesting I won't click on it on principle! (Not that I see them anymore since I have popup blocker...)[/quote:2wppisp9] I have gotten a whole pile of requests to advertise on my site, but I won't add ads to my main blog. However, I'm thinking about adding entrecard to my promotional blogs and I'll add ads to those. When I get time to do all that, I'll give an update about how its working. Shri
Re: Sometimes I must be brutally honest - That happened to most of us who works online daily. Sometime I feel I could help them to get out of this situation but we can't. They need to understand that it is not a professional way to market your products or services. Who is willing to buy a product from a stranger without being aware of his/her company, business presence, trust and etc. I will never buy such kind of product or service. These people are just wasting their time by putting unfruitful efforts. The proper way to start selling online product or services is by building a brand recognition. First you have to make a word about you and your organization. Once you have got that you can go further with promoting your products and services. This way you can build up a level of trust for buyers and they will be ready to buy from you. They need to monetize their efforts to the right approach in order to earn something that can help them to get out of the running problems.


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