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Word research is the key to successful PPC
| Guest post by: Greg Pipe |
Article Overview: PPC campaigns demand a healthy level of research to ensure the best keywords are used and maximum ROI is achieved. The essential factor of any campaign is successfully completing keyword research. By targeting the right keywords, an advert significantly increases the prospects of appearing in results.
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Free Download - When and what should I Tweet about? By Greg Pipe |
Word research is the key to successful PPC
PPC campaigns demand a healthy level of research to ensure the best keywords are used and maximum ROI is achieved.
The essential factor of any campaign is successfully completing keyword research. By targeting the right keywords, an advert significantly increases the prospects of appearing in results.
Choosing the right keywords is more complex than most people think. In order to pick the best words, an understanding of the niche is essential, in terms of what people search and how they speak. How professionals talk is extremely important in being able to discover keywords that still represent value for driving traffic but for less money.
Desired keywords can be identified using a range of tools available online. Google Keyword Tool and Wordstream are just two free tools focused around setting up keywords for a successful campaign.
Google Keyword Tool provides a simple workbench to accumulate keywords based around niche words or phrases or URL content. Convenient for users, results can quickly be obtained and tested easily. However, to test a mass build of keywords, Wordstream may suit requirements more efficiently.
Wordstream enables users to generate a large group of keywords for trial and error. The tool is designed specifically for keyword management and improves search marketing productivity and relevance, enhancing the value of paid and natural search marketing efforts. Using both tools could prove productive for establishing common words and the those with greater potential.
When compiling a list of keywords and phrases, consider the ever-changing faces of the audience. Users have dramatically changed the way they surf search engines, typing in multiple keywords and phrases rather than simply settling for two or three. This is an indication that users are much more active and less likely to settle for the first result, therefore emphasis on engaging landing pages have to be executed too.
Long tail keywords will help you pay less money for your keywords by targeting less popular and more specific keywords. For example, extend the “Successful PPC campaign” keywords to “how to maintain a successful PPC campaign”. The keyword will present less value and the traffic generated may still be desirable.
Naturally, customers will not simply become conversions just by clicking on an advert, landing pages are also a vital element in producing high ROI. Like a shop on the high street, a customer may enter a shop to browse around, but if the attraction isn’t in front of them quickly than they will exit without a sale.
Review your PPC campaign and be confident that the keywords have been researched to achieve maximum ROI. If you need further help or advice on PPC campaigns, get in touch and discover alternative strategies.
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Article Tags: adwords, google advert, google keyword tool, keyword research, keywords suited to niche, landing page, pay per click campaign, ppc, successful roi
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About the Author: Greg Pipe RSS for Greg's articles - Visit Greg's website Click here to visit Greg's website   An online presence is the answer to beating the recession You may have heard of it before but what exactly is Experiential marketing Can flash still propose the same SEO benefits as HTML built sites Take advantage of social networking as a business Can social media replace PPC |
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- [quote="jvprosperity":2l2ujat4]I couldn't find the Part 1 Doctrine on the site but I believe from reading the blog posts it had to do with the distractions entrepreneurs and their customers face daily. He may have also talked about Word of Mouth and the true way of measuring it.[/quote:2l2ujat4]
Hi Andy,
So how can one measure "Word of Mouth" marketing then?
What Are Your Reading Habits?
- I'm a reader. I read for information, I read for relaxation. I read for work - I do reviews for my various websites.
My question here is, for each of you, what books, if any, did you read [i:2fkc4948]before [/i:2fkc4948]you started up your business - that you chose because you were doing research, etc.
[i:2fkc4948]Did [/i:2fkc4948]you do any research beforehand?
And today, now that your business is established, what books do you read? Are you actively in search of new books on ways to do things better, or now that your business is successful, do you no longer bother to keep up with the current fads in management, etc. etc.
Re: What Are Your Reading Habits?
- [quote="OmnivoreInk":2dsvvbka]I'm a reader. I read for information, I read for relaxation. I read for work - I do reviews for my various websites.
My question here is, for each of you, what books, if any, did you read [i:2dsvvbka]before [/i:2dsvvbka]you started up your business - that you chose because you were doing research, etc.
[i:2dsvvbka]Did [/i:2dsvvbka]you do any research beforehand?
And today, now that your business is established, what books do you read? Are you actively in search of new books on ways to do things better, or now that your business is successful, do you no longer bother to keep up with the current fads in management, etc. etc.[/quote:2dsvvbka]
I read a lot for fun, research and to learn new things - but almost all of my business know how has come through hands on experience. After getting the nuts and bolts info and knowledge through work, there have been some books that I read to hone the knowledge, but that's for writing and promotions.
I do highly recommend The Artist Way by Julia Cameron.
Shri
Re: Free Word-Count Tool
- Hi David,
Thanks for the link. I will only use it anyway if I am not using Microsoft Word
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