Greg Pipe Articles

Words are key to exposing your site! - Click To Read Article
So you have a website that is failing to attract the desired attention via the search engines, failing to understand where you're going wrong.

Make the most out of Twitter - Click To Read Article
Twitter has developed into a productive platform to promote yourself and become recognised in the online community, are you doing the right things to get the most out of it?

Common mistakes in online advertising - Click To Read Article
To be able to successfully maintain an online advertising campaign, there firstly has to be an awareness of common mistakes that produce failure. Any form of advertising is not just about how many people see your message, but more importantly the ROI. So in order to help others identify potholes in the advertising road, The Media Cube have prepared some common errors in campaigns.

Your Sales Force is your companys engine Isnt it time for an MOT - Click To Read Article
Giving your sales team training does not mean they are poor sales people. Even the best of us can do with a little help now and again and good training can equip your team with a set of tools to help them raise their game.

You may have heard of it before, but what exactly is ‘Experiential’ marketing? - Click To Read Article
What's the difference between experiential marketing and other forms of guerilla advertising? Are they the same thing? Although both look to reach an audience in different ways, experiential marketing is more about the message than the delivery technique.

Website design isnt a case of cheapest is best - Click To Read Article
When it comes to getting a new website or updating your old one, it's not always as easy as getting the cheapest quote. With a little thought as to what you want to achieve from the site before you ask someone to give you prices, you can ensure you get the most for your money.

What is CRM and should you invest in it? - Click To Read Article
With business getting tougher this year, investing a little time and money into improving your CRM systems could pay huge dividends.

Turn Old Customers into New Business - The Importance of Good Database Management - Click To Read Article
"Water, water everywhere and not a drop to drink." or to paraphrase Samuel Taylor Coleridge, sometimes it can feel like "Customers, customers everywhere, but how do I talk to them?" In this article I've looked at how one of your best resources can often be found in your old sales records.

Top 10 Tips for Good PPC Management - Click To Read Article
Here are our top tips on how to make the most our of Google Pay Per Click advertising.

TV is Dead… Long Live the Internet! - Click To Read Article
It's taken just 10 short years, but advertising on the Internet has finally surpassed that on TV. Despite ongoing bickering about how it's counted, it's still a landmark situation and really makes the case that the Internets day has come.

The benefits of advertising online - Click To Read Article
With millions of users online each day, the internet has become the place to sell your products 24/7 all year round. But if you aren't advertising there your business could really be suffering.

PPC vs. SEO – Which route is best for you? - Click To Read Article
OK, so you've got a website! Either it's been around for a while, just had a revamp, or is just freshly out of it's wrapper, whatever state it's in you know you need to promote it. But with the choices available to advertise online almost as varied as the number of websites around, where and how do you go about it. In this article I look at the two most popular forms of online marketing, Pay per Click, or Google Adwords to you and me and Search Engine Optimisation.

Press Release vs. Public Relations – What’s the difference? - Click To Read Article
Sending out a press release is not the same as a carefully run public relations campaign. Here we look at why and how you can turn what you want to say, into what you need to say.

Preparing for an email marketing campaign - Click To Read Article
We all know the importance of talking to your customers on a regular basis and we've all heard about email marketing. But how do you ensure what you send is must have reading and not heading for the recycle bin?

Make sure you know whats hot and whats not with your marketing - Click To Read Article
Media Monitoring is a crucial element to any marketing strategy as without knowing how effective your advertising is, how are you going to know if it's worth doing?

Is affiliate marketing the way forward? - Click To Read Article
Affiliate marketing is an attractive proposal when it comes to cost effective web based advertising. So how does it work?

Is Viral marketing a bug you want to catch? - Click To Read Article
Everyone is talking about viral this and viral that. Everyone seems to think that you simply launch a 'viral' campaign and hey presto, you have a clever, dynamic and most importantly, cheap ad campaign that is driven by the users. Well guess what, it's not quite that simple.

Email marketing – How do you start talking to your customers? - Click To Read Article
Email marketing doesn't have to be some mystical science that only a few people can understand. It's also not meant to totally overtake all your other forms of marketing, after all everyone can sometimes get a little sick of the amount of Spam that can build up daily. However, though careful use of your database and providing the right message targeted at that person often provides huge dividends.

EMail marketing - How to be seen and not Spammed! - Click To Read Article
Email marketing is often looked at as a cheap way to get to thousands of potential customers. But if you don't do it the right way you can end up not getting read, or worse, getting thought of as a spammer. Here we look at some simple ideas on how not to fall into that trap.

A New Year, A New Approach - Click To Read Article
As Email marketing is set to develop in 2008, can companies really afford to ignore it anymore? With e-marketing set to become the second largest form of online advertising in 2008, companies really must look at how it can become part of their overall marketing strategies. Like most forms of advertising and marketing, email should not be considered the universal panacea to all a business ills. Instead it can be an incredibly useful tool to breath life back into a traditional marketing plan without having to cost the earth.


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