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Greg Pipe Articles
Written by: Greg PipeUsing Social Media for customer relations purposes - Click To Read Article
One of the biggest attractions of social media to companies is the ability to efficiently manage customer relations. Social platforms not only provide the opportunity to liaise with current customers, but also others who may otherwise be impossible to reach offline.
Is Viral marketing a bug you want to catch? - Click To Read Article
Everyone is talking about viral this and viral that. Everyone seems to think that you simply launch a 'viral' campaign and hey presto, you have a clever, dynamic and most importantly, cheap ad campaign that is driven by the users. Well guess what, it's not quite that simple.
Turn Old Customers into New Business - The Importance of Good Database Management - Click To Read Article
"Water, water everywhere and not a drop to drink." or to paraphrase Samuel Taylor Coleridge, sometimes it can feel like "Customers, customers everywhere, but how do I talk to them?" In this article I've looked at how one of your best resources can often be found in your old sales records.
When and what should I Tweet about? - Click To Read Article
Using Twitter as a social marketing tool can be cost-effective and productive. More businesses will explore the social network path as a modern method of promoting brand awareness.
What benefits can advertising in major sports events bring? - Click To Read Article
Advertising in a major world sports events can build serious customer momentum towards a brand.
Topics a corporate blog should include - Click To Read Article
So you’re thinking about starting a corporate blog, but remain clueless on what to write about. Company blogs are rapidly growing. A driving incentive is that blogging provides an ideal platform to show brand character and an opportunity to regularly interact with the outside world.
Social media provides perfect platform for video material - Click To Read Article
Video is widely used to disperse messages across a large audience about products and services. With social media such a productive trend at present, companies are expanding their marketing and advertising activities to deal with the growing demand of visual content online.
Online Video Commercials are the future of internet advertising - Click To Read Article
In the last 10 years Internet advertising has grown at a tremendous rate until it’s become the largest form of advertising in the UK. However, with this growth we have also seen massive change in how we use the Internet to advertise. As people’s consumption and tastes have moved on, so has how companies use the Internet to reach us with their marketing messages.
Key benefits to having a corporate blog - Click To Read Article
More brands are starting to host an up-to-date blog on their website. Having a corporate blog may be time consuming but the benefits can leave it all worthwhile. Blogging has developed from a simple interaction platform for personal views and opinions on topics to offering a wide range of unique opportunities for companies.
How word of mouth online can trigger brand perception - Click To Read Article
We’ve all heard it – referrals are the best form of marketing, and you would probably be right to an extent. Most people want to associate with a company they can trust and have confidence of meeting expectations. Give a customer great service, the chances are they may just tell their friends and influence them to try your services too.
Go Viral with our 5 top tips - Click To Read Article
As an effective way to make a message loud and clear, viral marketing can have dramatic impact on an audience if created well. Therefore The Media Cube have decided to build their own top 5 tips on the best approach to producing a viral designed to received desired attraction.
Four tips to get your PPC campaign started - Click To Read Article
Preparing a PPC campaign in Adwords can be a daunting process. With various factors to assess, investment can be seriously wasted if the campaign is not designed well. Therefore we have decided to invest our time into revealing four of the essential elements that can help your campaign achieve a high ROI.
Five ways that video can sell your brand - Click To Read Article
Web videos are increasingly growing in demand by internet users, influencing the way brands promote themselves and their products online. There are billions of videos available to watch online, resulting in fierce competition and an uphill battle to expose content. Therefore it is essential that companies producing videos not only make them appealing but well constructed too. This has driven us to write a short post on five of the best methods to consider when making your brand videos.
Can flash still propose the same SEO benefits as HTML built sites? - Click To Read Article
Flash websites often present a wow factor to their audience, portraying an impressive style but can they offer the same SEO value as HTML design?
Can social media replace PPC? - Click To Read Article
What is the main influence towards social networking? Is it the opportunity to pry on competitors’ activities, a chance to advertise your own brand or simply the need and desire to have presence within a growing market? One thing is for sure, the social media world provides a use for anyone.
Could online search video advertising be next? - Click To Read Article
The online video advertising industry is yet to build momentum. With so much activity online, marketers are naturally exploring ways of productively making an impact online through video platforms.
Advertising, What's in store for 2010? - Click To Read Article
During 2009, the industry witnessed a few defining changes to the advertising world, none more so than online video and social media being established as marketing mediums.
Your Sales Force is your companys engine Isnt it time for an MOT - Click To Read Article
Giving your sales team training does not mean they are poor sales people. Even the best of us can do with a little help now and again and good training can equip your team with a set of tools to help them raise their game.
You may have heard of it before, but what exactly is ‘Experiential’ marketing? - Click To Read Article
What's the difference between experiential marketing and other forms of guerilla advertising? Are they the same thing? Although both look to reach an audience in different ways, experiential marketing is more about the message than the delivery technique.
Words are key to exposing your site! - Click To Read Article
So you have a website that is failing to attract the desired attention via the search engines, failing to understand where you're going wrong.
What is CRM and should you invest in it? - Click To Read Article
With business getting tougher this year, investing a little time and money into improving your CRM systems could pay huge dividends.
Website design isnt a case of cheapest is best - Click To Read Article
When it comes to getting a new website or updating your old one, it's not always as easy as getting the cheapest quote. With a little thought as to what you want to achieve from the site before you ask someone to give you prices, you can ensure you get the most for your money.
TV is Dead… Long Live the Internet! - Click To Read Article
It's taken just 10 short years, but advertising on the Internet has finally surpassed that on TV. Despite ongoing bickering about how it's counted, it's still a landmark situation and really makes the case that the Internets day has come.
Top 10 Tips for Good PPC Management - Click To Read Article
Here are our top tips on how to make the most our of Google Pay Per Click advertising.
The benefits of advertising online - Click To Read Article
With millions of users online each day, the internet has become the place to sell your products 24/7 all year round. But if you aren't advertising there your business could really be suffering.
Press Release vs. Public Relations – What’s the difference? - Click To Read Article
Sending out a press release is not the same as a carefully run public relations campaign. Here we look at why and how you can turn what you want to say, into what you need to say.
Preparing for an email marketing campaign - Click To Read Article
We all know the importance of talking to your customers on a regular basis and we've all heard about email marketing. But how do you ensure what you send is must have reading and not heading for the recycle bin?
PPC vs. SEO – Which route is best for you? - Click To Read Article
OK, so you've got a website! Either it's been around for a while, just had a revamp, or is just freshly out of it's wrapper, whatever state it's in you know you need to promote it. But with the choices available to advertise online almost as varied as the number of websites around, where and how do you go about it. In this article I look at the two most popular forms of online marketing, Pay per Click, or Google Adwords to you and me and Search Engine Optimisation.
Make the most out of Twitter - Click To Read Article
Twitter has developed into a productive platform to promote yourself and become recognised in the online community, are you doing the right things to get the most out of it?
Make sure you know whats hot and whats not with your marketing - Click To Read Article
Media Monitoring is a crucial element to any marketing strategy as without knowing how effective your advertising is, how are you going to know if it's worth doing?
Is affiliate marketing the way forward? - Click To Read Article
Affiliate marketing is an attractive proposal when it comes to cost effective web based advertising. So how does it work?
Email marketing – How do you start talking to your customers? - Click To Read Article
Email marketing doesn't have to be some mystical science that only a few people can understand. It's also not meant to totally overtake all your other forms of marketing, after all everyone can sometimes get a little sick of the amount of Spam that can build up daily. However, though careful use of your database and providing the right message targeted at that person often provides huge dividends.
EMail marketing - How to be seen and not Spammed! - Click To Read Article
Email marketing is often looked at as a cheap way to get to thousands of potential customers. But if you don't do it the right way you can end up not getting read, or worse, getting thought of as a spammer. Here we look at some simple ideas on how not to fall into that trap.
Common mistakes in online advertising - Click To Read Article
To be able to successfully maintain an online advertising campaign, there firstly has to be an awareness of common mistakes that produce failure. Any form of advertising is not just about how many people see your message, but more importantly the ROI. So in order to help others identify potholes in the advertising road, The Media Cube have prepared some common errors in campaigns.
A New Year, A New Approach - Click To Read Article
As Email marketing is set to develop in 2008, can companies really afford to ignore it anymore? With e-marketing set to become the second largest form of online advertising in 2008, companies really must look at how it can become part of their overall marketing strategies. Like most forms of advertising and marketing, email should not be considered the universal panacea to all a business ills. Instead it can be an incredibly useful tool to breath life back into a traditional marketing plan without having to cost the earth.
Why pop-ups are a negative approach to brand selling - Click To Read Article
I’m sure everyone has experienced the sense of intrusion when you enter a website that immediately targets you with a pop-up advert. Unlike alternative forms of advertising, that provide the viewer with a choice on whether to pursue an offer, pop-ups are forced within view and can often create a negative perception on the brand within the advert.
Word research is the key to successful PPC - Click To Read Article
PPC campaigns demand a healthy level of research to ensure the best keywords are used and maximum ROI is achieved. The essential factor of any campaign is successfully completing keyword research. By targeting the right keywords, an advert significantly increases the prospects of appearing in results.
Social Networking: A prime location for advertising - Click To Read Article
So after looking at how social networking can benefit our business by having a presence, there is also the opportunity to advertise within the sites to consider. Sites such as Facebook and Youtube account for more than 25% of UK online display ad impressions, according to comScore Ad Metrix.
Spreading the word online - Click To Read Article
Twitter has become a powerful platform to expose a topic or express opinions to millions of potential people who want to hear what you have to say. The micro-blogging site is instrumental for reinstating others’ thoughts (tweets) or encouraging followers to reignite your pitch. There are even cases for big news stories breaking on Twitter, as the Hudsen River plane crash proved earlier this year.
Online Video boosts conversions – How can you start? - Click To Read Article
With online video growing rapidly as a way of promoting both a company and their products, many companies are looking to outside suppliers to help them get going.
How to use brand bidding - Click To Read Article
Brand bidding is an effective way to control company reputation and avoid a great loss in traffic. Anyone can bid on your brand name, there is nothing stopping it anymore. If you don’t bid on your brand name, there is a decent chance that one of your competitors will appear at the top of the search results when someone is looking for you. It’s like driving past Sainsburys to get to Tesco; it’s inevitable that you’ll lose some customers, it’s just a question of how many.
Comment Spamming - Just Say No! - Click To Read Article
In a recent article, on the ever-useful Google Webmasters blog, Adel Saoud and Paolo Petrolini have written an excellent piece covering Comment Spamming.bad-inbound-links
Can companies make productive use of Facebook? - Click To Read Article
Facebook is the most demanding social site online with more than 350 million users worldwide, however the majority of companies still struggle to make an impressive marketing impact.
An online presence is the answer to beating the recession - Click To Read Article
In times of recession, small businesses have had to find alternative ways of marketing their products or services. With this in mind, many companies opted to explore the online platform as the most productive method of promoting their brand.
Take advantage of social networking as a business - Click To Read Article
Social networking online as a business can produce multiple benefits when mastered correctly. With millions of users online, the gathering audience that are those on these social networks are providing valuable opportunities for people to extend their contact list.
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About the Author: Greg Pipe RSS for Greg's articles - Visit Greg's website  Click here to visit Greg's website   Four tips to get your PPC campaign started Email marketing How do you start talking to your customers How to use brand bidding Can companies make productive use of Facebook Turn Old Customers into New Business The Importance of Good Database Management |
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