How to advertise without spending $1 on advertising
How to advertise without spending $1 on advertising
What if you could discover one method to generate business around the clock without spending a dime on advertising?
Does it sound too good to be true?
Before I explain, let me ask you one question…
Have you ever jumped into the deep-end of a pool without learning to swim first?
That’s exactly what most businesses are doing with advertising. They believe what the advertising sale rep tells them, that as soon as their ads go live, their phone will ring off the hook and their inbox will be filled with floods of incoming emails.
So they gamble with their hard earned money on full-page ad placement in newspaper or magazine, prime spots on TV or radio, with the hope to strike it rich and make a home run at their first attempt.
However, the sad truth is most businesses end up with ads that flopped like a dead fish, where the phone is sitting idle and not a single enquiry came through.
If this ever happened to you, I bet your advertising didn’t work because you skipped lead generation and jumped straight to sales before starting a dialogue. You did not neutralize your prospect’s mind and establish confidence before the sale process begins.
In other words…
You are scaring off buyers because you are asking for money much too soon.
Remember that the higher the price point of your initial sale, the more words you will need to persuade. The “sale” page for my special report alone contains more than 500 words, and all that it asks for is people’s email address.
If your product or service costs anymore than one hundred dollars, you will need eight times more words to make a powerful impact.
Let's assume you advertise in a trade magazine. You will need to have a full-page ad placement to fit in the amount of words, and the average price for a single issue is $4,000 dollars.
That means you will need to sell more than 40 items at $100 each to cover the expense. This is hardly a realistic expectation for one single ad.
However, if you can offer “educational” content to the publisher, you will get the equivalent ad placement for free.
If you position yourself as the adviser and promote through education, your message will be exceedingly more powerful than advertising.
The average length for an article is between 500 – 800 words and that’s very quick and easy to produce. You can have an article ready in less than 10 minutes, just by recycling any existing files or documents you already have, including brochures, sale letters, newsletters, ebooks, seminar handouts, or blog posts.
This topic is covered in detail in my *FREE* online course: “How to Attract All the Business You Can Handle and End Cold Prospecting Forever Without Spending A Dime on Advertising”. Check out my author bio section for the web link.
How to advertise without spending $1 on advertising - To learn more about this author, visit Lei Wang's Website.
Like this article? Share it with your friends
Are you a boot-strapping entrepreneur struggling to get appointments and find new customers through conventional advertising methods?
What if you could discover one method to generate business around the clock without spending a dime on advertising?
Does it sound too good to be true?
Before I explain, let me ask you one question…
Have you ever jumped into the deep-end of a pool without learning to swim first?
That’s exactly what most businesses are doing with advertising. They believe what the advertising sale rep tells them, that as soon as their ads go live, their phone will ring off the hook and their inbox will be filled with floods of incoming emails.
So they gamble with their hard earned money on full-page ad placement in newspaper or magazine, prime spots on TV or radio, with the hope to strike it rich and make a home run at their first attempt.
However, the sad truth is most businesses end up with ads that flopped like a dead fish, where the phone is sitting idle and not a single enquiry came through.
If this ever happened to you, I bet your advertising didn’t work because you skipped lead generation and jumped straight to sales before starting a dialogue. You did not neutralize your prospect’s mind and establish confidence before the sale process begins.
In other words…
You are scaring off buyers because you are asking for money much too soon.
Remember that the higher the price point of your initial sale, the more words you will need to persuade. The “sale” page for my special report alone contains more than 500 words, and all that it asks for is people’s email address.
If your product or service costs anymore than one hundred dollars, you will need eight times more words to make a powerful impact.
Let's assume you advertise in a trade magazine. You will need to have a full-page ad placement to fit in the amount of words, and the average price for a single issue is $4,000 dollars.
That means you will need to sell more than 40 items at $100 each to cover the expense. This is hardly a realistic expectation for one single ad.
However, if you can offer “educational” content to the publisher, you will get the equivalent ad placement for free.
If you position yourself as the adviser and promote through education, your message will be exceedingly more powerful than advertising.
The average length for an article is between 500 – 800 words and that’s very quick and easy to produce. You can have an article ready in less than 10 minutes, just by recycling any existing files or documents you already have, including brochures, sale letters, newsletters, ebooks, seminar handouts, or blog posts.
This topic is covered in detail in my *FREE* online course: “How to Attract All the Business You Can Handle and End Cold Prospecting Forever Without Spending A Dime on Advertising”. Check out my author bio section for the web link.
How to advertise without spending $1 on advertising - To learn more about this author, visit Lei Wang's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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