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How to advertise without spending $1 on advertising

Written by: Lei Wang

Article Overview: Are you a boot-strapping entrepreneur struggling to get appointments and find new customers through conventional advertising methods? What if you could discover one method to generate business around the clock without spending a dime on advertising? Does it sound too good to be true? Before I explain, let me ask you one question… Have you ever jumped into the deep-end of a pool without learning to swim first? That’s exactly what most businesses are doing with advertising. They believe what the advertising sale rep tells them, that as soon as their ads go live, their phone will ring off the hook and their inbox will be filled with floods of incoming emails.

How to advertise without spending $1 on advertising

Are you a boot-strapping entrepreneur struggling to get appointments and find new customers through conventional advertising methods?

What if you could discover one method to generate business around the clock without spending a dime on advertising?

Does it sound too good to be true?

Before I explain, let me ask you one question…

Have you ever jumped into the deep-end of a pool without learning to swim first?

That’s exactly what most businesses are doing with advertising. They believe what the advertising sale rep tells them, that as soon as their ads go live, their phone will ring off the hook and their inbox will be filled with floods of incoming emails.

So they gamble with their hard earned money on full-page ad placement in newspaper or magazine, prime spots on TV or radio, with the hope to strike it rich and make a home run at their first attempt.

However, the sad truth is most businesses end up with ads that flopped like a dead fish, where the phone is sitting idle and not a single enquiry came through.

If this ever happened to you, I bet your advertising didn’t work because you skipped lead generation and jumped straight to sales before starting a dialogue. You did not neutralize your prospect’s mind and establish confidence before the sale process begins.

In other words…

You are scaring off buyers because you are asking for money much too soon.

Remember that the higher the price point of your initial sale, the more words you will need to persuade. The “sale” page for my special report alone contains more than 500 words, and all that it asks for is people’s email address.

If your product or service costs anymore than one hundred dollars, you will need eight times more words to make a powerful impact.

Let's assume you advertise in a trade magazine. You will need to have a full-page ad placement to fit in the amount of words, and the average price for a single issue is $4,000 dollars.

That means you will need to sell more than 40 items at $100 each to cover the expense. This is hardly a realistic expectation for one single ad.

However, if you can offer “educational” content to the publisher, you will get the equivalent ad placement for free.

If you position yourself as the adviser and promote through education, your message will be exceedingly more powerful than advertising.

The average length for an article is between 500 – 800 words and that’s very quick and easy to produce. You can have an article ready in less than 10 minutes, just by recycling any existing files or documents you already have, including brochures, sale letters, newsletters, ebooks, seminar handouts, or blog posts.

This topic is covered in detail in my *FREE* online course: “How to Attract All the Business You Can Handle and End Cold Prospecting Forever Without Spending A Dime on Advertising”. Check out my author bio section for the web link.

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Article Tags: advertising methods, advertising sale, appointments, clock, confidence, dead fish, dialogue, eight times, email address, enquiry, entrepreneur, floods, hard earned money, hook, inbox, incoming emails, one hundred dollars, pool, prime spots, sad truth



Related Forum Posts
It’s enssential - Advertising is essential whether you advertise in big scale or small. Having a signage outside your store or office is already advertising. If you can't afford to advertise in newspapers or radio, you can try giving out flyers and brochures. Do email blasts. Have a blog or website. Send SMS or text messages to friends and relatives so they can pass it on to other friends. There are several ways in promoting and advertising your product without really spending so much. Important thing is, you should always let people know you exist. As the saying goes "A business with no sign is a sign of no business"
Is Your Advert Really Worth It? - I have several times and read about the power of advertising. When you don't advertise your product and services is like you are beholding your image in a mirror. But many do advertise today without results. I come to think about why some advert will never generate good returns while some will generate good returns. What I know about advertising is that if you don't advertise to the right market. That is you must define the group of people your advert should target. Because I have seen alot of advert everywhere today that I did tell myself that this company should not advertise in such a way. Is your advert really worth it?
Depends on Products - It depends on kinda products, for mass marketing you surely need big advertising budgets, alternately there are businesses who do not want to advertise at all, as they take limited work, they target the class not the mass. so its either ways. for sure customer bears for the advertising cost. But also without advertising those products wont sell so much.
When to run advertising? - Depending on your business, when you run an advertising campaign can be crucial. For example, during the month of the NCAA championships or the Baseball World Series, there's no good advertising anything except sports related stuff, because that's all guys are interested in during those months. Don't advertise during Thanksgiving and Christmas, unless it's for toys...
Re: Avon/ Amway - Consumer spending behaviour dictates that during down times, consumers will be MORE apt to spending on personal hygeine and personal therapeutic items. This is why you see companies like Avon, Mary Kay, etc advertising more and finding new sales associates. Not everyone will have a job, but most people have friends to sell things too!


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