Six Life-Threatening Marketing Problems
Six Life-Threatening Marketing Problems
As an education marketer, I have dealt with hundreds of business owners struggling to promote themselves through conventional advertising, and I can honestly tell you that the #1 reason for failure is lack of cash reserve to bring product to market, in another word, it’s a marketing problem.
Here’s a checklist of six symptoms, and if left untreated, could develop into life threatening marketing problems. If you are lucky, you will only loose a few threads of hair from worries, stress and sleepless nights. If you are unlucky, these symptoms could lead to shattered dreams and closed doors and mountain of debt to pay off.
Symptom 1: Spending countless hours making cold calls; fighting an endless battle struggling to get appointments and burning 100 contacts in order to make one sale.
Symptom 2: Spend way too much time meeting and talking to mildly interested, skeptical prospects; wondering why they never return your calls after you meet with them.
Symptom 3: Happy to get your hands on any assignment; paddling the commodity treadmill where all you ever get asked about is your price.
Symptom 4: Hitting your head against a wall trying to convince bargain hunters and price shoppers they are paying for quality not quantity.
Symptom 5: Gamble with your hard earned money on full-page ad placement in newspaper or magazine, prime spots on TV or radio; end up with ads that flopped like a dead fish, where the phone is sitting idle and not a single enquiry came through.
Symptom 6: Working 16 hours a day and 7 days a week; struggling to build your business and not spending enough time with your family.
If you answer “yes” to any of the symptoms, you have a serious marketing problem. Advertising is not going to solve your problem, and it will only make the problem worse. That’s exactly why so many ads don’t turn a profit.
The advertising industry tells you that marketing is about brand building and image making; people need to see your ad 7 times before they will remember it, and 12 times before they will buy from you. If you believe all that B.S. you will be burning a huge chunk of money on ads that don’t deliver a return.
You don’t need an MBA degree to understand marketing because it’s so dam simple. You need to get into the heart of what your customers really want and offer compelling value for their attention.
In fact, with a little creative thinking, there is no need to get a loan or mortgage your house to pay for advertising. You can get equivalent free “ad” placements by promoting through education.
Imagine you are selling home insurance for fire damage,, Instead of “we offer the best deal in town…lowest rates in the last 100 years…satisfaction guaranteed,” how about:
**************************************************************
What to do when your house is on fire and
FIVE things you must never tell your insurance agent
**************************************************************
OR
**************************************************************
Did you know that out of the 100 houses on your street
TWO will be burnt down to the ground before April 23rd?
**************************************************************
And if you are selling investment training, helping people to take control of their financial future:
**************************************************************
Ready to fire your boss?
10 ways to replace your income in 12 months or less
**************************************************************
OR
**************************************************************
How to make a million dollars
sitting at the kitchen table in your underwear
**************************************************************
If you want to double, triple and even quadruple the return on your advertising dollars; if you want to find out how to advertising without spending $1 on advertising; visit my website by clicking on the link at the end of this article, and sign up for your *FREE* Marketing Lessons.
Six LifeThreatening Marketing Problems - To learn more about this author, visit Lei Wang's Website.
Like this article? Share it with your friends
90% of start ups don’t make it past their first year; while 90% of the survivals don’t live long enough to celebrate their 5th birth day. I don’t want to paint a gloomy picture here, but it’s the brutal fact all entrepreneurs have to face.
As an education marketer, I have dealt with hundreds of business owners struggling to promote themselves through conventional advertising, and I can honestly tell you that the #1 reason for failure is lack of cash reserve to bring product to market, in another word, it’s a marketing problem.
Here’s a checklist of six symptoms, and if left untreated, could develop into life threatening marketing problems. If you are lucky, you will only loose a few threads of hair from worries, stress and sleepless nights. If you are unlucky, these symptoms could lead to shattered dreams and closed doors and mountain of debt to pay off.
Symptom 1: Spending countless hours making cold calls; fighting an endless battle struggling to get appointments and burning 100 contacts in order to make one sale.
Symptom 2: Spend way too much time meeting and talking to mildly interested, skeptical prospects; wondering why they never return your calls after you meet with them.
Symptom 3: Happy to get your hands on any assignment; paddling the commodity treadmill where all you ever get asked about is your price.
Symptom 4: Hitting your head against a wall trying to convince bargain hunters and price shoppers they are paying for quality not quantity.
Symptom 5: Gamble with your hard earned money on full-page ad placement in newspaper or magazine, prime spots on TV or radio; end up with ads that flopped like a dead fish, where the phone is sitting idle and not a single enquiry came through.
Symptom 6: Working 16 hours a day and 7 days a week; struggling to build your business and not spending enough time with your family.
If you answer “yes” to any of the symptoms, you have a serious marketing problem. Advertising is not going to solve your problem, and it will only make the problem worse. That’s exactly why so many ads don’t turn a profit.
The advertising industry tells you that marketing is about brand building and image making; people need to see your ad 7 times before they will remember it, and 12 times before they will buy from you. If you believe all that B.S. you will be burning a huge chunk of money on ads that don’t deliver a return.
You don’t need an MBA degree to understand marketing because it’s so dam simple. You need to get into the heart of what your customers really want and offer compelling value for their attention.
In fact, with a little creative thinking, there is no need to get a loan or mortgage your house to pay for advertising. You can get equivalent free “ad” placements by promoting through education.
Imagine you are selling home insurance for fire damage,, Instead of “we offer the best deal in town…lowest rates in the last 100 years…satisfaction guaranteed,” how about:
**************************************************************
What to do when your house is on fire and
FIVE things you must never tell your insurance agent
**************************************************************
OR
**************************************************************
Did you know that out of the 100 houses on your street
TWO will be burnt down to the ground before April 23rd?
**************************************************************
And if you are selling investment training, helping people to take control of their financial future:
**************************************************************
Ready to fire your boss?
10 ways to replace your income in 12 months or less
**************************************************************
OR
**************************************************************
How to make a million dollars
sitting at the kitchen table in your underwear
**************************************************************
If you want to double, triple and even quadruple the return on your advertising dollars; if you want to find out how to advertising without spending $1 on advertising; visit my website by clicking on the link at the end of this article, and sign up for your *FREE* Marketing Lessons.
Six LifeThreatening Marketing Problems - To learn more about this author, visit Lei Wang's Website.
Like this article? Share it with your friends
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