Six Life-Threatening Marketing Problems
Six Life-Threatening Marketing Problems
As an education marketer, I have dealt with hundreds of business owners struggling to promote themselves through conventional advertising, and I can honestly tell you that the #1 reason for failure is lack of cash reserve to bring product to market, in another word, it’s a marketing problem.
Here’s a checklist of six symptoms, and if left untreated, could develop into life threatening marketing problems. If you are lucky, you will only loose a few threads of hair from worries, stress and sleepless nights. If you are unlucky, these symptoms could lead to shattered dreams and closed doors and mountain of debt to pay off.
Symptom 1: Spending countless hours making cold calls; fighting an endless battle struggling to get appointments and burning 100 contacts in order to make one sale.
Symptom 2: Spend way too much time meeting and talking to mildly interested, skeptical prospects; wondering why they never return your calls after you meet with them.
Symptom 3: Happy to get your hands on any assignment; paddling the commodity treadmill where all you ever get asked about is your price.
Symptom 4: Hitting your head against a wall trying to convince bargain hunters and price shoppers they are paying for quality not quantity.
Symptom 5: Gamble with your hard earned money on full-page ad placement in newspaper or magazine, prime spots on TV or radio; end up with ads that flopped like a dead fish, where the phone is sitting idle and not a single enquiry came through.
Symptom 6: Working 16 hours a day and 7 days a week; struggling to build your business and not spending enough time with your family.
If you answer “yes” to any of the symptoms, you have a serious marketing problem. Advertising is not going to solve your problem, and it will only make the problem worse. That’s exactly why so many ads don’t turn a profit.
The advertising industry tells you that marketing is about brand building and image making; people need to see your ad 7 times before they will remember it, and 12 times before they will buy from you. If you believe all that B.S. you will be burning a huge chunk of money on ads that don’t deliver a return.
You don’t need an MBA degree to understand marketing because it’s so dam simple. You need to get into the heart of what your customers really want and offer compelling value for their attention.
In fact, with a little creative thinking, there is no need to get a loan or mortgage your house to pay for advertising. You can get equivalent free “ad” placements by promoting through education.
Imagine you are selling home insurance for fire damage,, Instead of “we offer the best deal in town…lowest rates in the last 100 years…satisfaction guaranteed,” how about:
**************************************************************
What to do when your house is on fire and
FIVE things you must never tell your insurance agent
**************************************************************
OR
**************************************************************
Did you know that out of the 100 houses on your street
TWO will be burnt down to the ground before April 23rd?
**************************************************************
And if you are selling investment training, helping people to take control of their financial future:
**************************************************************
Ready to fire your boss?
10 ways to replace your income in 12 months or less
**************************************************************
OR
**************************************************************
How to make a million dollars
sitting at the kitchen table in your underwear
**************************************************************
If you want to double, triple and even quadruple the return on your advertising dollars; if you want to find out how to advertising without spending $1 on advertising; visit my website by clicking on the link at the end of this article, and sign up for your *FREE* Marketing Lessons.
Six LifeThreatening Marketing Problems - To learn more about this author, visit Lei Wang's Website.
Like this article? Share it with your friends
90% of start ups don’t make it past their first year; while 90% of the survivals don’t live long enough to celebrate their 5th birth day. I don’t want to paint a gloomy picture here, but it’s the brutal fact all entrepreneurs have to face.
As an education marketer, I have dealt with hundreds of business owners struggling to promote themselves through conventional advertising, and I can honestly tell you that the #1 reason for failure is lack of cash reserve to bring product to market, in another word, it’s a marketing problem.
Here’s a checklist of six symptoms, and if left untreated, could develop into life threatening marketing problems. If you are lucky, you will only loose a few threads of hair from worries, stress and sleepless nights. If you are unlucky, these symptoms could lead to shattered dreams and closed doors and mountain of debt to pay off.
Symptom 1: Spending countless hours making cold calls; fighting an endless battle struggling to get appointments and burning 100 contacts in order to make one sale.
Symptom 2: Spend way too much time meeting and talking to mildly interested, skeptical prospects; wondering why they never return your calls after you meet with them.
Symptom 3: Happy to get your hands on any assignment; paddling the commodity treadmill where all you ever get asked about is your price.
Symptom 4: Hitting your head against a wall trying to convince bargain hunters and price shoppers they are paying for quality not quantity.
Symptom 5: Gamble with your hard earned money on full-page ad placement in newspaper or magazine, prime spots on TV or radio; end up with ads that flopped like a dead fish, where the phone is sitting idle and not a single enquiry came through.
Symptom 6: Working 16 hours a day and 7 days a week; struggling to build your business and not spending enough time with your family.
If you answer “yes” to any of the symptoms, you have a serious marketing problem. Advertising is not going to solve your problem, and it will only make the problem worse. That’s exactly why so many ads don’t turn a profit.
The advertising industry tells you that marketing is about brand building and image making; people need to see your ad 7 times before they will remember it, and 12 times before they will buy from you. If you believe all that B.S. you will be burning a huge chunk of money on ads that don’t deliver a return.
You don’t need an MBA degree to understand marketing because it’s so dam simple. You need to get into the heart of what your customers really want and offer compelling value for their attention.
In fact, with a little creative thinking, there is no need to get a loan or mortgage your house to pay for advertising. You can get equivalent free “ad” placements by promoting through education.
Imagine you are selling home insurance for fire damage,, Instead of “we offer the best deal in town…lowest rates in the last 100 years…satisfaction guaranteed,” how about:
**************************************************************
What to do when your house is on fire and
FIVE things you must never tell your insurance agent
**************************************************************
OR
**************************************************************
Did you know that out of the 100 houses on your street
TWO will be burnt down to the ground before April 23rd?
**************************************************************
And if you are selling investment training, helping people to take control of their financial future:
**************************************************************
Ready to fire your boss?
10 ways to replace your income in 12 months or less
**************************************************************
OR
**************************************************************
How to make a million dollars
sitting at the kitchen table in your underwear
**************************************************************
If you want to double, triple and even quadruple the return on your advertising dollars; if you want to find out how to advertising without spending $1 on advertising; visit my website by clicking on the link at the end of this article, and sign up for your *FREE* Marketing Lessons.
Six LifeThreatening Marketing Problems - To learn more about this author, visit Lei Wang's Website.
Like this article? Share it with your friends
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Joe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: http://www.business901.com Web/Blog: http://www.FundingYourNonprofit.com http://www.linkedin.com/in/business901 – Linked In http://www.twitter.com/business901 – Twitter - Visit Joe Dager's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Michel NerayMichel Neray has over 25 years of experience as an award-winning copywriter, an Internet pioneer, a tradeshow pitchman and a senior sales and marketing executive. An online pioneer, he was one of the first marketing professionals to embrace the Internet by building websites as early as 1993. In 1994, Michel co-authored a book entitled "The Great Crossover: Personal Confidence in the Age of the Microchip", which made it to Jack Canfield's Achiever's Recommended Reading List. Michel founded Portfolios.com in 1995, the world's first online source directory for creative professionals and one of the first websites based on community generated content. Since creating The Essential Message in 2003, Michel has helped thousands of independent professionals and entrepreneurs as well as growing corporations find a better way to differentiate, position and brand themselves. In 2005, his chapter "Everything Starts With A Conversation" was selected as the lead for the book, "Sales Gurus Speak Out" and re-published in 2008 for 'Awakening The Workplace Volume 3'. He is also a co-author of "In the Company of Leaders" (2008) with 40 top North American leadership experts. - Visit Michel Neray's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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![]() Lei Wang (Visit Lei's Website) == Why Almost Everyone Is Dead Wrong About How To Get New Customers == Sick of cold calling or door knocking? Tired of wasting money on advertising that failed to deliver a return? What if you could discover a method to get qualified prospects to stand up and wave their hands in front of your face? Sign-up for ***FREE*** Marketing Lessons “How to Attract All the Business You Can Handle and End Cold Prospecting Forever Without Spending A Dime on Advertising”. www.paynoadvertising.com /evancarmichael.html
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