Tired of fighting for customers in the bargain basement?
Tired of fighting for customers in the bargain basement?
Your phone wouldn't stop ringing and your inbox are inundated with emails…
You diary is filled with the names of people eager to answer your phone calls and hear your sales pitch…
People are rushing to your door and begging you to take their money…
Wouldn’t that make your life a hell lot easier and get you to sleep better at night?
However, the sad reality is that many entrepreneurs are working 16 hours a day and 7 days a week just to make ends meet.
They are frustrated by the fact they work an unreasonable amount of hours, yet don't seem to make the money they deserve.
Does this sound familiar to you?
If you want to escape the cycle of doom and endless frustration, you got to learn how to market, and you need to learn the difference between marketing vs. buying advertising space.
Don’t just go through the mechanical motions of creating brochures and websites, buying advertising space in newspapers and magazines, paying for prime spots on radio and TV, and launching public relation campaigns to pursue publicity and raise public awareness.
Over the years I have helped hundreds of business owners struggling to promote themselves, and here’s the single most important piece of advice I can give you…
“Don’t just follow the herd and copy whatever your competitors are doing.”
There is a 90% chance that your competitors are really clueless. They have no idea whether their advertising campaigns are putting money in their pocket or taking money out of their pocket.
Here’s the second piece of advice I promise will save you a lot of money on wasted advertising…
Do not believe what the advertising industry tells you, that marketing is all about branding and image making. And the answer to your marketing problem is buying more advertising.
Marketing is about getting into the heart of what your customers really want, and offer compelling value for people attention. Once you get a firm grasp on the fundamental principle, you don’t need money to make money.
In fact you can advertise without spending a dime on advertising. The topic is outside the scope of this article but if you check out my bio section and sign up for my *free* online course, you will understand how the strategy works and where to get equivalent free ad placement.
Tired of fighting for customers in the bargain basement - To learn more about this author, visit Lei Wang's Website.
Like this article? Share it with your friends
Imagine for a second…
Your phone wouldn't stop ringing and your inbox are inundated with emails…
You diary is filled with the names of people eager to answer your phone calls and hear your sales pitch…
People are rushing to your door and begging you to take their money…
Wouldn’t that make your life a hell lot easier and get you to sleep better at night?
However, the sad reality is that many entrepreneurs are working 16 hours a day and 7 days a week just to make ends meet.
They are frustrated by the fact they work an unreasonable amount of hours, yet don't seem to make the money they deserve.
Does this sound familiar to you?
If you want to escape the cycle of doom and endless frustration, you got to learn how to market, and you need to learn the difference between marketing vs. buying advertising space.
Don’t just go through the mechanical motions of creating brochures and websites, buying advertising space in newspapers and magazines, paying for prime spots on radio and TV, and launching public relation campaigns to pursue publicity and raise public awareness.
Over the years I have helped hundreds of business owners struggling to promote themselves, and here’s the single most important piece of advice I can give you…
“Don’t just follow the herd and copy whatever your competitors are doing.”
There is a 90% chance that your competitors are really clueless. They have no idea whether their advertising campaigns are putting money in their pocket or taking money out of their pocket.
Here’s the second piece of advice I promise will save you a lot of money on wasted advertising…
Do not believe what the advertising industry tells you, that marketing is all about branding and image making. And the answer to your marketing problem is buying more advertising.
Marketing is about getting into the heart of what your customers really want, and offer compelling value for people attention. Once you get a firm grasp on the fundamental principle, you don’t need money to make money.
In fact you can advertise without spending a dime on advertising. The topic is outside the scope of this article but if you check out my bio section and sign up for my *free* online course, you will understand how the strategy works and where to get equivalent free ad placement.
Tired of fighting for customers in the bargain basement - To learn more about this author, visit Lei Wang's Website.
Like this article? Share it with your friends
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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