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Why Most Ads, Sale Letters, and Websites Don’t Turn A Profit?

Written by: Lei Wang

Article Overview: Most ads don’t work because they are like the enlarged version of the company’s business card. If you want to make money with your advertising, you got to structure your ad exactly how you would conduct a sale presentation face to face with a potential buyer. Remember that those who buy a four inch drill are really buying four inch holes. People aren’t interested in what you have for sale; they are mainly interested in solving a problem. Before starting your sale pitch in print, you got to be successful at “selling” the problem first. Think it this way…what is one reason most of your customers are buying from you?

Why Most Ads, Sale Letters, and Websites Don’t Turn A Profit?

Most ads don’t work because they are like the enlarged version of the company’s business card. If you want to make money with your advertising, you got to structure your ad exactly how you would conduct a sale presentation face to face with a potential buyer.

Remember that those who buy a four inch drill are really buying four inch holes. People aren’t interested in what you have for sale; they are mainly interested in solving a problem.

Before starting your sale pitch in print, you got to be successful at “selling” the problem first. Think it this way…what is one reason most of your customers are buying from you?

Every time you prepare a sale letter or an advertisement, you got to be very clear on the “value” you are offering to your potential buyer.

Always ask yourself "what's in it for them?" because your readers will be asking "what's in it for me?" before reading pass the headline.

To show you how to apply the strategy, here’s an email “ad” I sent out to all my subscribers advertising my Marketing Lesson #1 “Discover how a small business owner banked in $1,500 within 48 hours and all it took was just a phone call” and the result was stunning.

=============================================
Hi Friend,

Have you had days where you swear you are going to quit
and find a job that offer a regular income?

Worked ten hours a day and not made a single sale? Got
so much hang-ups and brush-offs you just want to pack up
and walk out of the door?

Many ultra-successful sales professional will tell you that
the number one secret to success is persistence.

They will tell you that you can succeed at cold prospecting
if you follow a certain routine. You have got to live with the
rude gate keeper and their lies to get you off the phone.

If you follow their advice, you will definitely reach your goals
at some point in time. However, if you want to get there
faster with less grunt work, you will need a better and more
efficient vehicle.

Most entrepreneurs fail to make it past their first year
because they try to sail across the Atlantic Ocean on a
paddle boat.

The strategy I'm about to reveal to you has made my client
a nice and easy $1,500 within 48 hours, and all it took was
a phone call.

Scott Bywater from CopyWritingThatSells went from being a
....

Struggling Start-up to one of the ...

Highest Paid Copywriter in Australia within a few years.

In his early days, like most bootstrapping entrepreneurs
desperate for business and with little cash reserve, he
locked himself in a room and started "smiling and dialing."

He was virtually begging to get his hands on any
assignments, talking to everyone who showed the slightest
interest, battling with the gate keepers and constantly
been shoveled aside or turned down.

And guess what...today people are lining up 10 weeks in
advance to do business with him. And his clients put down
at least $1,000 just to get their foot through the door and
their names on the waiting list.

>>> For the rest of this important marketing lesson, follow
the link below or copy and paste it into your browser…

=============================================

Based on a testimonial from one of my client, I prepared a 1000 word feature article and told the story how a struggling start-up with little cash and no formal education, became one of the highest paid copywriter in just a few years. The story had a strong emotional appeal to entrepreneurs who are struggling to make ends meet. It provided them with inspiration and encouragement to keep going despite the obstacles.

Barely 24 hours after the email went out, I received 27 heart-felt feedback from people sharing their stories and asking for advice. The email generated such a buzz because I applied a Four-Step Formula of selling the problem; raise interest; call-to-action and testimonial.

If you want to double, triple and even quadruple the return on your advertising dollars; if you want to find out how to advertising without spending $1 on advertising; visit my website by clicking on the link at the end of this article, and sign up for your *FREE* Marketing Lessons.


Step 01: Selling the Problem
Have you had days where you swear you are going to quit
and find a job that offer a regular income?
Worked ten hours a day and not made a single sale? Got
so much hang-ups and brush-offs you just want to pack up
and walk out of the door?

Step 02: Raise Interest
Most entrepreneurs fail to make it past their first year
because they try to sail across the Atlantic Ocean on a
paddle boat.
The strategy I'm about to reveal to you has made my client
a nice and easy $1,500 within 48 hours, and all it took was
a phone call.

Step 03: Call-To-Action
For the rest of this important marketing lesson, follow
the link below or copy and paste it into your browser…

Step 04: Testimonial
***I banked over $1500 within 48 hours***
All I did was give Lei one pre-written article and within
48 hours of it going to print I had banked over $1500.
And once the other leads convert, I'm sure I'll generate more.
Scott Bywater, Copywriting That Sells

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Article Tags: advertisement, business card, gate keeper, grunt work, hi friend, inch drill, inch holes, job, lesson 1, marketing, money, persistence, phone call, pitch, point in time, small business owner, subscribers, successful sales, ups



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