Most ads don’t work because they are like the enlarged version of the company’s business card. If you want to make money with your advertising, you got to structure your ad exactly how you would conduct a sale presentation face to face with a potential buyer.
Remember that those who buy a four inch drill are really buying four inch holes. People aren’t interested in what you have for sale; they are mainly interested in solving a problem.
Before starting your sale pitch in print, you got to be successful at “selling” the problem first. Think it this way…what is one reason most of your customers are buying from you?
Every time you prepare a sale letter or an advertisement, you got to be very clear on the “value” you are offering to your potential buyer.
Always ask yourself "what's in it for them?" because your readers will be asking "what's in it for me?" before reading pass the headline.
To show you how to apply the strategy, here’s an email “ad” I sent out to all my subscribers advertising my Marketing Lesson #1 “Discover how a small business owner banked in $1,500 within 48 hours and all it took was just a phone call” and the result was stunning.
=============================================
Hi Friend, Have you had days where you swear you are going to quit and find a job that offer a regular income?
Worked ten hours a day and not made a single sale? Got so much hang-ups and brush-offs you just want to pack up and walk out of the door?
Many ultra-successful sales professional will tell you that the number one secret to success is persistence.
They will tell you that you can succeed at cold prospecting if you follow a certain routine. You have got to live with the rude gate keeper and their lies to get you off the phone.
If you follow their advice, you will definitely reach your goals at some point in time. However, if you want to get there faster with less grunt work, you will need a better and more efficient vehicle.
Most entrepreneurs fail to make it past their first year because they try to sail across the Atlantic Ocean on a paddle boat.
The strategy I'm about to reveal to you has made my client a nice and easy $1,500 within 48 hours, and all it took was a phone call.
Scott Bywater from CopyWritingThatSells went from being a ....
Struggling Start-up to one of the ...
Highest Paid Copywriter in Australia within a few years.
In his early days, like most bootstrapping entrepreneurs desperate for business and with little cash reserve, he locked himself in a room and started "smiling and dialing."
He was virtually begging to get his hands on any assignments, talking to everyone who showed the slightest interest, battling with the gate keepers and constantly been shoveled aside or turned down.
And guess what...today people are lining up 10 weeks in advance to do business with him. And his clients put down at least $1,000 just to get their foot through the door and their names on the waiting list.
>>> For the rest of this important marketing lesson, follow the link below or copy and paste it into your browser…
=============================================
Based on a testimonial from one of my client, I prepared a 1000 word feature article and told the story how a struggling start-up with little cash and no formal education, became one of the highest paid copywriter in just a few years. The story had a strong emotional appeal to entrepreneurs who are struggling to make ends meet. It provided them with inspiration and encouragement to keep going despite the obstacles.
Barely 24 hours after the email went out, I received 27 heart-felt feedback from people sharing their stories and asking for advice. The email generated such a buzz because I applied a Four-Step Formula of selling the problem; raise interest; call-to-action and testimonial.
If you want to double, triple and even quadruple the return on your advertising dollars; if you want to find out how to advertising without spending $1 on advertising; visit my website by clicking on the link at the end of this article, and sign up for your *FREE* Marketing Lessons.
Step 01: Selling the Problem Have you had days where you swear you are going to quit and find a job that offer a regular income?
Worked ten hours a day and not made a single sale? Got so much hang-ups and brush-offs you just want to pack up and walk out of the door?
Step 02: Raise Interest Most entrepreneurs fail to make it past their first year because they try to sail across the Atlantic Ocean on a paddle boat.
The strategy I'm about to reveal to you has made my client a nice and easy $1,500 within 48 hours, and all it took was a phone call.
Step 03: Call-To-Action For the rest of this important marketing lesson, follow the link below or copy and paste it into your browser…
Step 04: Testimonial ***I banked over $1500 within 48 hours***
All I did was give Lei one pre-written article and within 48 hours of it going to print I had banked over $1500.
And once the other leads convert, I'm sure I'll generate more.
Scott Bywater, Copywriting That Sells
To learn more about this author, visit Lei Wang's Website.
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Lei Wang
(Visit Lei's Website)
== Why Almost Everyone Is Dead Wrong About
How To Get New Customers ==
Sick of cold calling or door knocking?
Tired of wasting money on advertising that
failed to deliver a return?
What if you could discover a method to get
qualified prospects to stand up and wave
their hands in front of your face?
Sign-up for ***FREE*** Marketing Lessons
“How to Attract All the Business You Can
Handle and End Cold Prospecting Forever
Without Spending A Dime on Advertising”.
www.paynoadvertising.com
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