Tips for Marketing Your Business Online
Reaching new customers can be challenging for most businesses. While tried-and-true methods such as newspaper advertising remain popular, a new ad medium has also taken the business world by storm.
Online video ads--short-form commercials that run on Web sites--are proving to be one of the most effective ways to advertise online, with some video ads generating twice the clicks of banner ads. In fact, advertisers report planning to allocate about 35 percent of their budget on the ads by 2012, according to Borrell Associates.
Small businesses are catching on to this trend, fueled by a host of do-it-yourself Web sites that offer inexpensive, locally targeted, online video ad programs. Some of these companies allow advertisers to get started for as little as a few hundred dollars per campaign and make developing an online commercial simple and fun.
For example, Princess Port Bed and Breakfast in Half Moon Bay, California used online video ad services from Jivox to create an ad with free video footage showing a couple holding hands and walking on a beach, with a link to a coupon. After Princess Port ran the video ad, bookings skyrocketed, and 85 percent of new guests redeemed the coupon.
Here are a few things to keep in mind when it comes time to produce your own ad:
• Keep It Simple--Viewers don't want to read large volumes of text on their computer screen. To stand out, your ad needs to be short and sweet.
• Call Out The Benefits--Research shows that people decide if they want to read more about a topic on a Web site in eight seconds or less. Ads that contain specific, immediate benefits, such as a promotion or discount, can be highly effective.
• Be Smart About Type Size--Use no more than two type sizes in one ad, with the largest type size on top. Also, never use more than two fonts and avoid using all capital letters.
• Use Relevant Visuals--The visuals in a video ad should communicate a relevant message. Clean, simple graphics are more likely to catch the eye of the viewer.
• Test And Retest--Set aside a portion of your budget to test different approaches so that you can see how response rates fluctuate when you change the visuals, call-to-action or price points, or add a promotional offer.
Tips for Marketing Your Business Online - To learn more about this author, visit Diaz Nesamoney's Website.
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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