Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header
Share for a Cause









Tips for Marketing Your Business Online

Written by: Diaz Nesamoney

Article Overview: Online video ads--short-form commercials that run on Web sites--are proving to be one of the most effective ways to advertise online, with some video ads generating twice the clicks of banner ads. This article provides useful tips for creating online video ads that get results for your business.

Free Download - Tips for Marketing Your Business Online By Diaz Nesamoney
Name: Email:

Tips for Marketing Your Business Online

Reaching new customers can be challenging for most businesses. While tried-and-true methods such as newspaper advertising remain popular, a new ad medium has also taken the business world by storm.

Online video ads--short-form commercials that run on Web sites--are proving to be one of the most effective ways to advertise online, with some video ads generating twice the clicks of banner ads. In fact, advertisers report planning to allocate about 35 percent of their budget on the ads by 2012, according to Borrell Associates.

Small businesses are catching on to this trend, fueled by a host of do-it-yourself Web sites that offer inexpensive, locally targeted, online video ad programs. Some of these companies allow advertisers to get started for as little as a few hundred dollars per campaign and make developing an online commercial simple and fun.

For example, Princess Port Bed and Breakfast in Half Moon Bay, California used online video ad services from Jivox to create an ad with free video footage showing a couple holding hands and walking on a beach, with a link to a coupon. After Princess Port ran the video ad, bookings skyrocketed, and 85 percent of new guests redeemed the coupon.

Here are a few things to keep in mind when it comes time to produce your own ad:

• Keep It Simple--Viewers don't want to read large volumes of text on their computer screen. To stand out, your ad needs to be short and sweet.

• Call Out The Benefits--Research shows that people decide if they want to read more about a topic on a Web site in eight seconds or less. Ads that contain specific, immediate benefits, such as a promotion or discount, can be highly effective.

• Be Smart About Type Size--Use no more than two type sizes in one ad, with the largest type size on top. Also, never use more than two fonts and avoid using all capital letters.

• Use Relevant Visuals--The visuals in a video ad should communicate a relevant message. Clean, simple graphics are more likely to catch the eye of the viewer.

• Test And Retest--Set aside a portion of your budget to test different approaches so that you can see how response rates fluctuate when you change the visuals, call-to-action or price points, or add a promotional offer.

Related Articles
  3 of the Best Online Marketing Tips! ~EASY 10K a MONTH
  Internet Marketing Tips To Increase Traffic To Any Business
  3 Internet Marketing Tips that will Increase Your Home Based Business Success
  Book Review: Web Marketing For Dummies
  Internet Marketing Success – Part 3 [Online Business Tips]

Home > Advertising > Diaz Nesamoney > Tips for Marketing Your Business Online
Article Tags: banner ads, bed and breakfast, borrell associates, business world, capital letters, computer screen, eight seconds, fonts, free video footage, half moon bay, half moon bay california, holding hands, newspaper advertising, princess port, relevant message, simple graphics, small businesses, true methods, video ads, visuals

About the Author: Diaz Nesamoney
RSS for Diaz's articles - Visit Diaz's website

Diaz Nesamoney| Founder, President & CEO Diaz Nesamoney founder of Jivox has had two prior successful ventures. Before founding Jivox, he founded Celequest, raised over $20M in venture capital, and served as its CEO until early 2007, when the company was acquired by Cognos Corporation. Celequest introduced the market's first BI appliance, a disruptive innovation that led to its acquisition by Cognos. He was previously co-founder, President and Chief Operating Officer at Informatica (NASDAQ:INFA), which he took from a startup to a publicly traded company in 1999 with a market capitalization of over a billion dollars. Informatica pioneered data integration software as a category and is now the market leader with over $400M in revenue.Diaz is a trustee of the American India Foundation, a leading international development organization charged with the mission of accelerating social and economic change in India. Diaz holds a Masters degree in Computer Science from the Birla Institute of Technology and Science in India.

Click here to visit Diaz's website
Dashed Line

More from Diaz Nesamoney
Tips for Marketing Your Business Online


Related Forum Posts
Re: What is your Business? Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Kevin needs "social glue" ideas Re: Kevin needs "social glue" ideas - [quote="BuzzAroundBooks":1yomg44b] 1.) 10 Recent Posts (takes you to the list of the 10 most recent posts) 2.) Forum Contest & Prizes 3.) How to get started in the EvanCarmichael.com Forums 4.) How to promote yourself in the EvanCarmichael.com Forums 5.) How to start a small business (list of threads with related topics) 6.) SEO Tips (list of threads with related topics) 7.) Better Blogging (list of threads with related topics) 8.) Business Book Reviews (list related forum threads, I know Barbara has tons. We also have threads that list our forum members favorite biz books) 9.) Newest Members (takes you to a list of the newest forum members so that you can help them out or connect with them) 10.) Kevin's Case Studies *I'd think this format would make the forums easier to navigate through, especially for a newbie (which are the main people we're trying to attract to the site).[/quote:1yomg44b] If you're accepting any suggestions for topics -- could SEO tips be changed to Online Marketing? SEO is just a small part of Online Marketing and that would give us some sort of place to zero in on Online Promotional posts. Shri
Kevin's Case Study #11 - A New Forum Category? Kevin's Case Study #11 - A New Forum Category? - Hi Everyone, 2009 is a new year and I'd like to create a new forum category to jazz things up! In the past, there's been some interest voiced about adding a "Social Media Marketing", "Online Marketing", "Internet Marketing" or "Online Promotion" category. I'll implement [u:1g2tv6tf]ONE[/u:1g2tv6tf] of those new categories, but can someone first tell me what the difference would be between the existing "Marketing" section and one of those new options mentioned above? Thanks
Re: How many mambers of this forum are also member of WF? Re: How many mambers of this forum are also member of WF? - Hi Kevin, I have to agree with Tanny. All forums are unique in their own way, but doesn't mean that one is better than the other. What you might get out of one forum, you may not get from another. For instance, the WF focuses on Internet Marketing, while this forum focuses on Entrepreneurship. Each has their own set of benefits. I don't think you can really compare one to the other, unless of course they focused on the same topic. I have learned a lot from this forum, stuff I would never have gotten from the WF. With that being said, I've learned a lot from the WF, specifically since I need to know about Internet Marketing and running an online business. The addition of the Online Business forum here will help, and Jeff is doing a great job as moderator.
Re: Let’s talk about the ways of marketing your products, servic Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.



Featured Article


Bottom Footer
Share for a Cause












Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

10 Steps to a Great Support Team

Resolving A Conflict Between Two Sales Staffs

4 Steps To Hypnotize Your Business Prospects

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.