Tips for Marketing Your Business Online
Tips for Marketing Your Business Online
Online video ads--short-form commercials that run on Web sites--are proving to be one of the most effective ways to advertise online, with some video ads generating twice the clicks of banner ads. In fact, advertisers report planning to allocate about 35 percent of their budget on the ads by 2012, according to Borrell Associates.
Small businesses are catching on to this trend, fueled by a host of do-it-yourself Web sites that offer inexpensive, locally targeted, online video ad programs. Some of these companies allow advertisers to get started for as little as a few hundred dollars per campaign and make developing an online commercial simple and fun.
For example, Princess Port Bed and Breakfast in Half Moon Bay, California used online video ad services from Jivox to create an ad with free video footage showing a couple holding hands and walking on a beach, with a link to a coupon. After Princess Port ran the video ad, bookings skyrocketed, and 85 percent of new guests redeemed the coupon.
Here are a few things to keep in mind when it comes time to produce your own ad:
• Keep It Simple--Viewers don't want to read large volumes of text on their computer screen. To stand out, your ad needs to be short and sweet.
• Call Out The Benefits--Research shows that people decide if they want to read more about a topic on a Web site in eight seconds or less. Ads that contain specific, immediate benefits, such as a promotion or discount, can be highly effective.
• Be Smart About Type Size--Use no more than two type sizes in one ad, with the largest type size on top. Also, never use more than two fonts and avoid using all capital letters.
• Use Relevant Visuals--The visuals in a video ad should communicate a relevant message. Clean, simple graphics are more likely to catch the eye of the viewer.
• Test And Retest--Set aside a portion of your budget to test different approaches so that you can see how response rates fluctuate when you change the visuals, call-to-action or price points, or add a promotional offer.
Tips for Marketing Your Business Online - To learn more about this author, visit Diaz Nesamoney's Website.
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Reaching new customers can be challenging for most businesses. While tried-and-true methods such as newspaper advertising remain popular, a new ad medium has also taken the business world by storm.
Online video ads--short-form commercials that run on Web sites--are proving to be one of the most effective ways to advertise online, with some video ads generating twice the clicks of banner ads. In fact, advertisers report planning to allocate about 35 percent of their budget on the ads by 2012, according to Borrell Associates.
Small businesses are catching on to this trend, fueled by a host of do-it-yourself Web sites that offer inexpensive, locally targeted, online video ad programs. Some of these companies allow advertisers to get started for as little as a few hundred dollars per campaign and make developing an online commercial simple and fun.
For example, Princess Port Bed and Breakfast in Half Moon Bay, California used online video ad services from Jivox to create an ad with free video footage showing a couple holding hands and walking on a beach, with a link to a coupon. After Princess Port ran the video ad, bookings skyrocketed, and 85 percent of new guests redeemed the coupon.
Here are a few things to keep in mind when it comes time to produce your own ad:
• Keep It Simple--Viewers don't want to read large volumes of text on their computer screen. To stand out, your ad needs to be short and sweet.
• Call Out The Benefits--Research shows that people decide if they want to read more about a topic on a Web site in eight seconds or less. Ads that contain specific, immediate benefits, such as a promotion or discount, can be highly effective.
• Be Smart About Type Size--Use no more than two type sizes in one ad, with the largest type size on top. Also, never use more than two fonts and avoid using all capital letters.
• Use Relevant Visuals--The visuals in a video ad should communicate a relevant message. Clean, simple graphics are more likely to catch the eye of the viewer.
• Test And Retest--Set aside a portion of your budget to test different approaches so that you can see how response rates fluctuate when you change the visuals, call-to-action or price points, or add a promotional offer.
Tips for Marketing Your Business Online - To learn more about this author, visit Diaz Nesamoney's Website.
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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