How to Engage Your Online Visitors and Interact With Your Internet Customers
How to Engage Your Online Visitors and Interact With Your Internet Customers
How does that apply to your small business? It means you better “get” or understand your customers and connect with them as much as possible. If you produce T-Shirts you might allow your online visitors to design their own shirts. If you sell something a bit more complex you might just allow the visitors to customize a certain component within your product. You can also solicit customer opinions with online surveys and feedback. You can allow users to post questions on your site within a bulletin board. You can also invite customers to select your next product or next city you might enter. Online voting is always a fun way to engage your visitors.
It is also about quality over quantity these days since you can reach niche audiences online with the right targeting. If everyone is spending more time on the Internet, it appears behavior has changed. I would rather have 100 hardcore users spend an hour on my site compared to 1000 users spend 1 minute on my site. That is why we have developed out of the box interactive games that engage users and increase time spent on your website. I would also rather have 100 hardcore users tell their friends about my brand or write a blog that mentions my brand.
In today’s world, users also interact with your brand on 3rd party websites, directories, and social networks. Many users are not clicking from your MySpace or YouTube page over to your regular website and that is just fine. But they might book later after being exposed to your brand on these 3rd party websites. How can you really claim to know impressions or bookings for anything online unless you add up all your impressions and bookings from your iTunes page, your MyYahoo headlines, and the thousands of other directories that list your brand. There are 50 MySpaces and 50 YouTubes, so this activity might take a while to tally up. That is why we offer a new service called Social Media Monitoring and another called Social Media Marketing.
But the real measurement is how are you interacting with your online visitors. The amount of time spent on your website by each user is just as important as the number of visitors or users you get each month.
How to Engage Your Online Visitors and Interact With Your Internet Customers - To learn more about this author, visit Ryan Bifulco's Website.
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The Internet has come full circle and now connects us all. So it is time to lose some control and invite your customers to participate in the sales process rather than simply selling to them as you have for the past 20 years. Now on the Internet it is more about online engagement and interaction with your brand. What I mean is simply that you must have something interesting to entertain your visitors and meet their needs. You need to also include them in your website or Internet marketing plans. So it is the 1960s again in a way as everyone is all one big family.
How does that apply to your small business? It means you better “get” or understand your customers and connect with them as much as possible. If you produce T-Shirts you might allow your online visitors to design their own shirts. If you sell something a bit more complex you might just allow the visitors to customize a certain component within your product. You can also solicit customer opinions with online surveys and feedback. You can allow users to post questions on your site within a bulletin board. You can also invite customers to select your next product or next city you might enter. Online voting is always a fun way to engage your visitors.
It is also about quality over quantity these days since you can reach niche audiences online with the right targeting. If everyone is spending more time on the Internet, it appears behavior has changed. I would rather have 100 hardcore users spend an hour on my site compared to 1000 users spend 1 minute on my site. That is why we have developed out of the box interactive games that engage users and increase time spent on your website. I would also rather have 100 hardcore users tell their friends about my brand or write a blog that mentions my brand.
In today’s world, users also interact with your brand on 3rd party websites, directories, and social networks. Many users are not clicking from your MySpace or YouTube page over to your regular website and that is just fine. But they might book later after being exposed to your brand on these 3rd party websites. How can you really claim to know impressions or bookings for anything online unless you add up all your impressions and bookings from your iTunes page, your MyYahoo headlines, and the thousands of other directories that list your brand. There are 50 MySpaces and 50 YouTubes, so this activity might take a while to tally up. That is why we offer a new service called Social Media Monitoring and another called Social Media Marketing.
But the real measurement is how are you interacting with your online visitors. The amount of time spent on your website by each user is just as important as the number of visitors or users you get each month.
How to Engage Your Online Visitors and Interact With Your Internet Customers - To learn more about this author, visit Ryan Bifulco's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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