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Which Type of Advertising Works Best?

Guest post by: Duane Hatfield

Article Overview: One of the greatest problems businesses have is knowing which type of advertising works best.

Which Type of Advertising Works Best?

One of the greatest problems businesses have is knowing which type of advertising works best. There are many thoughts and theories on this subject but a recent study has found that the simple text ad is still the most effective. It was found, that after surveying fourteen thousand web users 25% of those people clicked on a text ad more often than any other type.

This was also the same result of another testing earlier based on seven thousand five hundred people in the college community. This group included all educational, social, and even age levels of participants, from undergraduate students to facility and alumni members, and also included parents. This study also noted pop up ads was the most unfavorable.

Many companies and entrepreneurs already use text ads and have found them very effective. Many sources are available to assist in the writing and placing of ads and the major search engines can often help improve the wording of your ads. There are various means and cost factors available to accomplish this advertising style and those are where your personal preference and ability is involved.

With all the advancements and popularity of social media isn’t it surprising that the tried and true methods in advertising are still effective. Even with the all electronic equipment and devices people use, including super cell phones and video games, the written word is still the most trusted. So never ignore any type of advertising, you don’t know which one will work for you. Everyone still wants to know, What’s the bottom line?

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