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Email – Victim of its own success?
Written by: Dj DasArticle Overview: Email has become the de facto standard for collaboration.Unmanageable volumes of business- and non business-related email are hampering worker productivity and increasing email storage and maintenance costs. We end up spending a good portion of our days in managing, sorting, filtering and organizing our emails. So, has email become a victim of its own success? Are people over stretching and abusing the email system? Is there a solution to this mess?
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Email – Victim of its own success?
Electronic mail aka email, is a great communications tool that
benefits from extreme ease-of-use and near ubiquity. It’s the ‘Killer
application’ of the century. Like the telephone, email is used to easily
connect people across organizational and geographic boundaries.
Individuals from multitudes of organizations use email to work together
to create and review content, consider options, make decisions, and
coordinate all types of business processes. Email is being used by
governments to discuss how to bring about world peace and by scientists
searching for a cure for cancer. Thus email has become the de facto
standard for collaboration.
Yet email has become a victim of its own success. Unmanageable
volumes of business- and non business-related email are hampering worker
productivity and increasing email storage and maintenance costs. We end
up spending a good portion of our days in managing, sorting, filtering
and organizing our emails
Just because people have started using emails extensively for all
possible reasons does not mean that it is suited best for handling all
possible collaboration requirements. Email was designed, in all its
simplicity and grace to transfer text messages between two points of
communication.
The Issues Within:
a) Fundamentally Unstructured, Unorganized and Uncategorized
data:
The context of an email is in its body. Thus the importance or value of
the email for its users is in what it holds in its body. Yet the data in
the body of the email is unstructured, unorganized and uncategorized.
Such data leads to loss of information with no ability to retrieve it
easily and meaningfully at a later date.
b) Does a poor job of enabling a group of people to Share and
Discuss information and arrive at a decision in a short period of time:
Document attachments and sharing is one of the prime reasons for the
widespread use and success of email. But it is difficult to compile and
keep track of revisions to attachments and comments.
c) Creates a huge Security Risk as multiple copies of
attached documents are made for every recipient:
Senders of email have no control over these local copies of their
documents shared with their email’s recipients.
d) Creates Spotty Conversation Threads:
It’s difficult for any person in a particular conversation thread to get
the whole picture with the history of changes made by everybody
involved.
e) Encourages Occupational Spam:
Within enterprises, well-intended individuals sending a business or
personal email may without any extra effort copy or “cc” more people
than necessary.
When the email carries a huge attachment, such as slides or an audio or
video file, this action wastes precious time, storage, and network
resources.
f) Cannot have real time knowledge of the recipient’s Email
Behavior:
Senders of email have no clue as to what really happened with their
emails once they have reached their recipients or as to what the
recipient is doing with it without again sending out a bunch of emails
or making phone calls to know about the statues of their first email!
g) No Integration with backend business applications and
systems:
Users have to be content with ‘Cut, Copy, Paste’ to transfer data
between their emails and their business application systems
So, has email become a victim of its own success? Are people over
stretching and abusing the email system? Is there a solution to this
mess?
Article Tags: de facto standard, email, email system, internet, maintenance costs, storage, worker productivity
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About the Author: Dj Das RSS for Dj's articles - Visit Dj's website PRODUCT STRATEGIST/ BUSINESS ANALYST/ TECHNOLOGIST Founder & CEO, MyContextualAds Hyper Targeting + Contextual Relevancy = Ads generated by MyContextualAds.com (http://mycontextualads.com) Click here to visit Dj's website Email Attachments Much more attached then just the attachments CPM Does it makes any sense any more Understanding Internet Advertising Models Cost Per Click Cost Per Thousand Impressions Cost Per Action Contextual Ads Where It Came From Where Is It Going Email Victim of its own success |
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