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Email Attachments – Much more attached then just the attachments…
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| Guest post by: Dj Das |
Article Overview: One of the main reasons for the unprecedented adoption of email has been its ability to attach documents. But there is a cost to it. Someone somewhere is paying for it, if not you directly!
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Email Attachments – Much more attached then just the attachments…
One of the main reasons for the unprecedented adoption of email has
been its ability to attach documents. In one simple action, any one can
send any document in any format to anyone in any part of the world. This
is just beautiful!
As users increasingly start using emails as a medium for
collaboration and document exchange, they don’t realize the underlying
cost associated with their actions! Steadily and surely, emails are
getting expensive to maintain as administration, bandwidth, and storage
costs rise. Based on a ‘Messaging Total Cost of Ownership’ survey
performed by the Radicati Group, it was found in an enterprise, email
costs an average of $159/user/year to maintain, beyond the original
purchase price of hardware and software. A major cause of this cost is
email attachments which make up more than 85% of all email data. In fact
20% of all emails contain attachments, but as much as 92% of email
resources are consumed by attachments.
Attachments are costly to transmit, process, and administer as email
storage. Research shows that the average corporate email user sends and
receives over 4MB of email attachments per day. For a company with 5,000
email users, that adds up to about 22 GB per day, 109GB per week, or
approximately 435GB per month. When translated into cost, these figures
become much more tangible. Assuming that an average company sets mailbox
quotas at 40MB per user, with the average “loaded” cost of storage
being about $2/MB, it costs approximately $80 per user, per year, to
store email messages-most of which are attachments. One of the main
reasons in the increase in attachments sizes is the proliferation of all
kinds of digital files in our daily lives. Incoming Faxes, Scanned
Images, Audio and Video clips, Presentations, Photographs all add up to
the average attachment size.
Thus enterprises are facing a daunting list of challenges which can
be enumerated and summarized as follows:
1. Server Load Levels:
As emails with attachments pass through the email servers, tests results
using the MAPI Messaging Benchmark 2 (MMB2) demonstrate that the
average processing loads on email servers like Microsoft Exchange is
substantially higher by 350% for emails with attachments than for emails
without attachments. And these server load levels are only going to
increase as more emails with bigger attachments are sent out by users
2. Multiple Versions and Duplicates of an Attachment:
Interestingly, in a typical organization, out of the total number of
email attachments, only 22% of them are original documents while the
rest of them are either revisions or duplicates.
The numerous versions of an attachment created by all its recipients
represent a greater challenge to the sender to collate all the changes
together and form the final version, thereby resulting in more time and
effort spent at lower productivity levels.
At any given time, none of the recipients are guaranteed to have the
latest version of the attachment. This leads to confusion and
misunderstandings among the recipients, resulting in longer decision
making times and slowing down the corporate business process.
The duplicates of an attachment hoard up additional storage space while
increasing network traffic leading to higher network administration and
maintenance costs.
3. Security Issues with Attachments:
In today’s world of a heightened sense of security, email
attachments represent the single most point of vulnerability for
corporate document security plans. Once shared, these attachments become
public property with their recipients being completely free to do
whatever they please to do with it. There is no way to stop a wayward
employee to just walk away with sensitive attachments sitting neatly on
his/her computer hard disk as local copies. Senders have no control over
the access rights of their attachments neither can ever know what their
recipients are doing with it.
So the next time, you have the urge to send out that cool animation
file of 3 MB size to all your friends, pause and think about the costs
associated with your action. There is a price to pay for this. Someone
somewhere is paying for it, if not you directly!
Article Tags: adoption, attachments, email, internet
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About the Author: Dj Das RSS for Dj's articles - Visit Dj's website PRODUCT STRATEGIST/ BUSINESS ANALYST/ TECHNOLOGIST Founder & CEO, MyContextualAds Hyper Targeting + Contextual Relevancy = Ads generated by MyContextualAds.com (http://mycontextualads.com) Click here to visit Dj's website Understanding Internet Advertising Models Cost Per Click Cost Per Thousand Impressions Cost Per Action Contextual Ads Where It Came From Where Is It Going Email Attachments Much more attached then just the attachments Email Victim of its own success CPM Does it makes any sense any more |
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