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Dj Das Articles

Guest post by: Dj Das

Understanding Internet Advertising Models - Cost Per Click, Cost Per Thousand Impressions & Cost Per Action - Click To Read Article
Internet Advertising models abound. All of them make money. But which one to use for your needs and make the most money? This article helps you to decide which model could be the best for you and could help to make you the most money!

Contextual Ads - Where It Came From & Where Is It Going... - Click To Read Article
A chronological look at the history of Contextual Ads - with a prediction about where is it going....

Email – Victim of its own success? - Click To Read Article
Email has become the de facto standard for collaboration.Unmanageable volumes of business- and non business-related email are hampering worker productivity and increasing email storage and maintenance costs. We end up spending a good portion of our days in managing, sorting, filtering and organizing our emails. So, has email become a victim of its own success? Are people over stretching and abusing the email system? Is there a solution to this mess?

Email Attachments – Much more attached then just the attachments… - Click To Read Article
One of the main reasons for the unprecedented adoption of email has been its ability to attach documents. But there is a cost to it. Someone somewhere is paying for it, if not you directly!

CPM – Does it makes any sense any more? - Click To Read Article
CPM has been and always will be the most commonly used mechanism for advertisers to generate brand awareness albeit in different forms. But does the CPM model makes sense any more? My take is that it will survive but with significant enhancements. The CPM model would be super charged with sophisticated hyper targeting and contextual analysis technologies and will herald the new age of advertising models





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