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10 Ways to Get the Most Out of Your Retargeting Campaign

Guest post by: Jason David

Article Overview: What is the best way to optimize your retargeting campaign? Here are 10 tips for getting the most out of your campaign.

10 Ways to Get the Most Out of Your Retargeting Campaign

Retargeting is fast becoming a popular online marketing strategy, but how can you use it to your advantage? Here are 10 tips to help you get the most out of your retargeting campaign.

1.) Network Optimization: A great way to broaden your reach is to advertise across multiple content networks. Each campaign may perform differently on different networks, so it's a good idea to see which one works best for you.

2.) Set a Frequency Cap: Avoid bombarding your visitors. A frequency cap puts a limit on the number of times your ads are displayed.

3.) Offer Discounts: Create a sense of urgency in your banner ads. For instance, you could offer "free shipping" if they order today.

4.) Add Retargeted Landing Pages: New landing pages help personalize the experience. Now that you've got them to click back to your site, why not have a message that says, "Welcome back".

5.) Product Specific Ads: Segmented ads can be very effective when trying to maintain the interest of a potential prospect. Let's say you run a site that sells electronics, and there have been visitors searching for HDTVs. This is the perfect time to offer discounts on HDTVs for those visitors specifically.

6.) High Quality Flash Ads: Many have mixed emotions when it comes to flash ads, but they actually perform better than static ads. That being said, it can be very helpful to create some quality Flash ads to showcase.

7.) Cookie Length: Do your products have a shorter buying cycle? Set your cookies to 15 days. Longer buying cycle? Set your cookies to 90 days.

8.) Pixel Placement: Naturally, some prospects are more promising than others. A visitor who added to their shopping cart may be more likely to complete a purchase than someone who didn't. In this case, you could add a signup funnel and place a pixel within that funnel.

9.) Set Location Filters: Are there countries you don't deliver to? Start by filtering them out. Get geo-specific!

10.) Set Conversion Filters: Add a conversion URL that doesn't retarget converted visitors. You don't necessarily need advertise to visitors that have become customers, but that's up to you.

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Article Tags: behavioral marketing, remarketing, retargeting



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