Tweet

How to Correctly Align an Outdoor Billboard for Maximum Visibility

Guest post by: Frank Rolfe

Article Overview: When I drive down highways today, I am always saddened by all the outdoor billboard operators who are taking pretty good billboard locations and wrecking them with poor sign face alignment. This art seems to be getting progressively forgotten and underappreciated.

How to Correctly Align an Outdoor Billboard for Maximum Visibility

When I drive down highways today, I am always saddened by all the outdoor billboard operators who are taking pretty good billboard locations and wrecking them with poor sign face alignment. This art seems to be getting progressively forgotten and underappreciated.

When a car is traveling down a road and reading a billboard, one of the critical steps to maximizing the length of the time they can read the ad message is the angle of the sign face to the on-coming traffic. The more the sign is aimed at the traffic, and the longer it is aimed at the traffic, the better a sign is. And the better a sin is, the more you can rent it for.

There are three types of initial angles. There is essentially "no angle" which is a back-to back sign. In this case, the sign is at a 90 degree angle to the road. The next is a small "V", in which the sign is slightly angled at the traffic. Finally, there is a large "V", in which the sign is significantly skewed towards traffic. The cheapest to build is always the back-to back, and the big v is always more expensive than the small v. What does that tell you? If price was no object, the big v is always the best!

Another consideration in choosing a v or back to back is how much room you have to work with. If theoutdoor billboardmust stay in the smallest confined spaced, then the back-to-back is the clear winner. Sometimes, even when cost is no object, this commits you to a back-to-back.

Once you have decided on how much v you can afford and will fit, you must decide on the alignment of the sign in relation to the highway or road. To do this properly, you must study the visibility from the road and the surrounding obstructions. If there are trees or bridges that the sign suddenly "pops" out from behind, then you definitely all the v you can get to keep that sign in the viewers windshield as long as possible. If there is a long, clean view of the sign from both directions, then you will want to favor the left-hand read with the greater angle, since it is read from a farther physical distance.

When you align the sign at the job site, which is done at the time the pole is installed in the ground, be sure to do the alignment from out in the road. A cheap pair of walkie talkies is perfect for this job. Have the contractor slowly rotate the pole until you have aligned the angles based on the actual view from the road. Never align the sign from the field where you are building it. This is lazy approach, and never works well. You need to get out there and align it from the road it is viewed from.

With the proper v and proper alignment, and sign can be a winner!

Related Articles
  Outdoor Billboard Business - The Incorrect Assumption on Billboard Height
  Attention Real Estate Investors - Increase Your Cash Flow With Outdoor Billboard Income
  The Four Risks to Consider When Buying Outdoor Billboards
  The Key Factors That Determine Billboard Value
  Consider These Four Risks When Buying an Outdoor Billboard
  Outdoor Billboards - Valuable Assets For Businesses, Land Owners and Billboard Operators
  Outdoor Billboards - Can I Really Make Money With Just One Sign?
  The Outdoor BIllboard Business - Make Money Purchasing Existing Billboards
  The Outdoor Billboard Business - Discovering Hidden Opportunities When Buying Existing Billboards
  How to Make the Best of an Outdoor Billboard with Poor Visibility
  The Outdoor Billboard Business – How To Make A Fortune Working In Your Spare Time
  Outdoor Billboard Business - How to Build Your Retirement with a Pile of Wood
  At Last! Find An Outdoor Billboard Location To Lease
  Make Money With Outdoor Billboards By Spotting Trends
  Different Types of Outdoor Billboards - Learn Which Formats Are Worth the Most
  Outdoor Billboard Business - How Anticipating and Spotting Trends Can Make You Money
  How To Make More Than $100K Per Year With Outdoor Billboards
  Help! I've Looked Everywhere and Still Cannot Find an Outdoor Billboard Location to Lease
  Outdoor Billboards - The Top Success Factors That Most Beginners Don't Know
  Flag That Outdoor Billboard

Article Tags: alignment, billboard locations, highways, outdoor billboard
Referred by: http://www.mrlaundromat.com/



Related Forum Posts
Re: Cold Calling - CPM is calculated by a study developed by the Truckads company. As far as the accuracy of this calculation is concerned, I am not 100%. We are planning on commissioning an audit from that TAB or Outdoor Association of Canada as soon as we have the money in our budget. Right now, not having audited figures is a bit of a handicap.
Clothing Franchises - I believe that there are quite a few franchises for larger brands such as Diesel, Lacoste and Bennetton etc... but I am not sure how these contracts work. In New Zealand, Canada & Switzerland Clothing Franchises are for smaller designer brands & Outdoor clothing -- such as Bivouac, the great Outdoors etc Ian
Re: Books for Business Owners - Hi DougSchadle, Thanks for sharing your favorite business book with us! A good book I'm reading now is "Maximum Achievement: Strategies and Skills That Will Unlock Your Hidden Powers to Succeed" by Brian Tracy as it was a birthday gift from a friend. Tracy's book is helpful in identifying what's important in your life and then setting an action plan to achieve it.
Re: How can I promote my site? - There are various useful techniques for promoting a website. In SEO the techniques could be "white hat" and "black hat" techniques. White hat techniques includes following techniques to promote website as per the search engine rules. - Search Engine Friendly Tags - Website submission to Search Engines - Website Submission to Social Sites (Like twitter, Facebook) - Articles Promotion & Press Release Promotion - Quality Directories promotion - Contribution to Blogs, Forums Black hat techniques can reduce website strength in the search engine and can treat site as spam that could be following. - Keywords Stuffing. - Hidden Links - Maximum Links of unknown sites.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Providing Feedback

Selling with Humor (and a Sorry Butt)

Four Reasons Why Entrepreneurs Should Blog

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.