Tweet

Outdoor Billboard Business - How Anticipating and Spotting Trends Can Make You Money

Guest post by: Frank Rolfe

Article Overview: One of the secrets to making money in the outdoor billboard business is the ability to anticipate trends. When I refer to trend spotting, I'm not talking about predicting the future of the economy or the next big thing for consumers. I'm actually referring to the ability to identify future development in your area and its potential impact on the placement of an existing or future outdoor billboard.

Outdoor Billboard Business - How Anticipating and Spotting Trends Can Make You Money

One of the secrets to making moneyin theoutdoor billboardbusinessis the ability to anticipate trends. When I refer to trend spotting, I'm not talking about predicting the future of the economy or the next big thing for consumers. I'm actually referring to the ability to identify future development in your area and its potential impact on the placement of an existing or future outdoor billboard.

Why Does This Matter?

Future development is important because it can mean the difference between owning a successful, profitable billboard or a dog that no one will want. For instance, imagine you invest in a billboard on the outskirts of town where there is less traffic. However, what if you knew that location was in the path of progress where a highway extension was about to be constructed? Do you think the value of that billboard would increase in terms of lease rate and resale value? Absolutely.

How to Spot Trends

The good news is that real estate development doesn't actually happen overnight. There are usually signs of what is to come and this information is publicly available. The secret is to look around and absorb as much information as you can. In fact, the following is a sample checklist:

• Check out an aerial map of the area using one of the major search engines such as Google or Bing map service. Do you see blank areas without streets or houses? That's where you'll find opportunity.
• Where are the people moving to? In particular, I would be looking at the path of progress for traffic and relocation on the outskirts of the city. If you see the movement pushing in a particular direction, focus on that area and assess whether or not there are locations that would be suitable for a billboard.
• Where are the new roads and highways planned?

There are a few other tasks you can do in order to proactively get the scoop on future development.

• Search the local city website to see if they have their long-range plan posted publicly. Check to see when it was last updated.
• Follow up with the local city planning or economic development department to discuss the city's future development goals.
• Talk to the local brokers and find out what trends they see. It's their business to know the local real estate market; you will definitely learn quite a bit.

In summary, anticipating trends as it relates to investing in outdoor billboards is not difficult once you know the process and approach. Armed with the proper information, you should be able to take advantage of it and ride the wave of opportunity instead of letting it pass you by.

Related Articles
  Make Money With Outdoor Billboards By Spotting Trends
  Attention Real Estate Investors - Increase Your Cash Flow With Outdoor Billboard Income
  Outdoor Billboards - Can I Really Make Money With Just One Sign?
  At Last! Find An Outdoor Billboard Location To Lease
  The Four Risks to Consider When Buying Outdoor Billboards
  Outdoor Billboards - Valuable Assets For Businesses, Land Owners and Billboard Operators
  The Outdoor BIllboard Business - Make Money Purchasing Existing Billboards
  Consider These Four Risks When Buying an Outdoor Billboard
  The Outdoor Billboard Business - Discovering Hidden Opportunities When Buying Existing Billboards
  Help! I've Looked Everywhere and Still Cannot Find an Outdoor Billboard Location to Lease
  Outdoor Billboard Business - The Incorrect Assumption on Billboard Height
  The Outdoor Billboard Business – How To Make A Fortune Working In Your Spare Time
  The Key Factors That Determine Billboard Value
  Different Types of Outdoor Billboards - Learn Which Formats Are Worth the Most
  Outdoor Billboards - The Top Success Factors That Most Beginners Don't Know
  Outdoor Billboard Business - How to Build Your Retirement with a Pile of Wood
  Outdoor Billboards - You Do Not Have to Own Property Or Have Lots of Cash to Make Money
  How To Make More Than $100K Per Year With Outdoor Billboards
  Flag That Outdoor Billboard
  The Outdoor Billboard Business - Common Landlord Mistakes to Avoid

Article Tags: economy, making money, outdoor billboard, outdoor billboard business
Referred by: http://www.mrlaundromat.com/



Related Forum Posts
Top 19 Copywriting books - 1. Ogilvy on Advertising. David Ogilvy. Wiley. 2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner. 3. The New Positioning. Jack Trout. McGraw-Hill. 4. Tested Advertising Methods. John Caples. Prentice-Hall. 5. How to Make your Advertising Make Money. John Caples. Prentice-Hall. 6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin. 7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall. 8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books. 9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall. 10. Romancing the Brand. David Martin. American Management Association. 11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books. 12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books. 13. My Life in Advertising. Claude Hopkins. NTC Business Books. 14. Scientific Advertising. Claude Hopkins. NTC Business Books. 15. How to Become an Advertising Man. James Webb Young. NTC Business Books. 16. The Lasker Story as He Told It. NTC Business Books. 17. Advertising Concept and Copy. George Felton. Prentice Hall. 18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop. 19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley. This should keep you busy for at least a year. Enjoy!
Re: Cold Calling - CPM is calculated by a study developed by the Truckads company. As far as the accuracy of this calculation is concerned, I am not 100%. We are planning on commissioning an audit from that TAB or Outdoor Association of Canada as soon as we have the money in our budget. Right now, not having audited figures is a bit of a handicap.
Clothing Franchises - I believe that there are quite a few franchises for larger brands such as Diesel, Lacoste and Bennetton etc... but I am not sure how these contracts work. In New Zealand, Canada & Switzerland Clothing Franchises are for smaller designer brands & Outdoor clothing -- such as Bivouac, the great Outdoors etc Ian
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: Quote of the Day - "The only people witho - Thanks for sharing this Evan, there are some very powerful quotes in there, I particularly like this one:- You are now at a crossroads. This is your opportunity to make the most important decision you will ever make. Forget your past. Who are you now? Who have you decided you really are now? Don't think about who you have been. Who are you now? Who have you decided to become? Make this decision consciously. Make it carefully. Make it powerfully. regards, Mal.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

How to Ask for a Flexible Work Arrangement

Build Corporate Credit for Your Small Business

Too Many Sales Reps Are Wimps

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.