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The Outdoor Billboard Business – How To Make A Fortune Working In Your Spare Time

Guest post by: Frank Rolfe

Article Overview: If you're like most people, you pass by outdoor billboards every day and probably don't think too much about them. However, did you know that those same billboards could change your life? If you own just a few billboards, you might be collecting checks in the mail every month rather than worrying about how to pay the bills next month. And investing in outdoor billboards is not as difficult to do as most people think.

The Outdoor Billboard Business – How To Make A Fortune Working In Your Spare Time

If you're like most people, you pass by outdoor billboards every day and probably don't think too much about them. However, did you know that those same billboards could change your life? If you own just a few billboards, you might be collecting checks in the mail every month rather than worrying about how to pay the bills next month. And investing in outdoor billboards is not as difficult to do as most people think.

The outdoor billboard business is a very easy business model. The primary goal is secure the rights to build and operate the sign from the land owner. You pay the land owner rent to use his space.Then, you build the sign and rent it to an advertiser. After paying a few bills, you keep the difference. The "difference" is where your fortune lies. It can range from a few thousand dollars per year to over $100,000 per sign.

Although most of the prime locations in the major metropolitan cities have been gobbled up, there is still significant opportunity in the outdoor advertising industry. Every time a property is rezoned, or a highway built, there may be a new opportunity to introduce a billboard. I also look for opportunity outside the city or underperforming signs in the big cities.

Here's another trade secret insiders do not want you to know. One of the best opportunities right now is small wooden billboards in smaller to mid-size cities. It general costs about $4,000 to $8,000 to build these billboards. They should cash flow about $3,000 per year each. If you had just four of these signs, you would have an extra income of $1,000 per month. Ten would yield $30,000 in additional cash flow. There are some individuals who have 100 or more signs and receive over $300,000 in cash flow per year!

Is it difficult to break into this industry? Not really!The outdoor billboard business is a game of strategy, not determined by the person who has the biggest checking account. It's also a business in which the big, public companies have no advantage over the individual. There are no scale issues or barrier to entry. In fact, the small guy has a distinct advantage over the big company because the small guy can move faster in neogtiations and build a relationship with the land owner.

The outdoor billboard business is something that can easily be done in the evenings or even just on the weekends. This isn't meant to be a full-time job as it is not really time intensive. When you build a sign, you do it once. When you rent the advertising space on a sign, you only do that one time per year. It is a business that revolves around thought and strategy -- not a whole lot of time in the field. Many people manage their billboard empire by putting in only a couple hours a week.

The billboard business is very enjoyable and rewarding. It is a true win/win business because you help advertisers sell their goods and services, and at the same time, help land owners maximize their income from their property. If you don't enjoy sitting at a desk for hours on end, this is the perfect business for you.It requires that you leave the office and go out into the field.

Your spare time, properly focused, can yield great financial and satisfaction rewards through outdoor billboards. Just a few of these things can improve your life. So don't ignore those billboards you see on the side of the highway every day. Instead, think about how this business can change your life. You'll be glad you did.

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Article Tags: fortune, outdoor billboard, outdoor billboards, spare time
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My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: Cold Calling - CPM is calculated by a study developed by the Truckads company. As far as the accuracy of this calculation is concerned, I am not 100%. We are planning on commissioning an audit from that TAB or Outdoor Association of Canada as soon as we have the money in our budget. Right now, not having audited figures is a bit of a handicap.
Re: What is Your Favorite Thing About Owning A Business? - [quote="freddyb45":1t3lpfi8]For me it's the fact that all the time and effort you put in is worth a lot more, due to it making you "business" more profitable. Working for yourself is also a positive, although employing people you can trust is quite different.[/quote:1t3lpfi8] I like this idea. Working for yourself means you are investing in your own future, not someone else's, although there is value in working for someone else first to gain experience and confidence. Working for yourself does not automatically mean success, fame and fortune. For most entrepreneurs, it takes much work and dedication to get to the point of financial success and comfort - sometimes years. But the benefit is, again, you know you are investing in yourself and building equity for your own future. GT :-]
Clothing Franchises - I believe that there are quite a few franchises for larger brands such as Diesel, Lacoste and Bennetton etc... but I am not sure how these contracts work. In New Zealand, Canada & Switzerland Clothing Franchises are for smaller designer brands & Outdoor clothing -- such as Bivouac, the great Outdoors etc Ian
Top 19 Copywriting books - 1. Ogilvy on Advertising. David Ogilvy. Wiley. 2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner. 3. The New Positioning. Jack Trout. McGraw-Hill. 4. Tested Advertising Methods. John Caples. Prentice-Hall. 5. How to Make your Advertising Make Money. John Caples. Prentice-Hall. 6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin. 7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall. 8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books. 9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall. 10. Romancing the Brand. David Martin. American Management Association. 11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books. 12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books. 13. My Life in Advertising. Claude Hopkins. NTC Business Books. 14. Scientific Advertising. Claude Hopkins. NTC Business Books. 15. How to Become an Advertising Man. James Webb Young. NTC Business Books. 16. The Lasker Story as He Told It. NTC Business Books. 17. Advertising Concept and Copy. George Felton. Prentice Hall. 18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop. 19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley. This should keep you busy for at least a year. Enjoy!


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