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Frank Rolfe Articles

Guest post by: Frank Rolfe

Outdoor Billboard Business - How to Build Your Retirement with a Pile of Wood - Click To Read Article
So you're interested in learning more about the outdoor billboard business. Let's consider something that is often overlooked in this business--the wooden outdoor billboard sign. No other pile of wood can create up to a 100% return on investment annually.

Outdoor Billboards - How to Overcome the Money Complaint from a Potential Landowner - Click To Read Article
Periodically, you will come across the landowner of a potential outdoor billboard location that throws up an unusual response: “it’s not enough money”. But not in the “I want more money” argument. That’s just a part of negotiation. Instead, the argument is “I don’t mess with anything that pays such little money, so get out of my office”. You can get this response even when the amount you offered is quite large, like $1,000 per month.

How to Make the Best of an Outdoor Billboard with Poor Visibility - Click To Read Article
Sure, everyone has an outdoor billboard face with poor visibility. Maybe you built the sign for the great visibility of the other side, or maybe it was a great read at one time, but there is at least one bad advertising face in every portfolio. So what do you do to maximize that one clunker?

Billboard Construction - What to Do When Your Billboard is Damaged in a Storm - Click To Read Article
You can't be in the billboard business and not have a storm-related accident at some point, unless you live in an area where the wind never exceeds about 30 mph. Many a time, in the middle of the night, I have headed out to look at my billboard construction after a really bad storm has blown through. I've done this because I know how important it is to get to the sign quickly after there's damage to mitigate the situation. Here's what to do if this should ever happen to you.

Flag That Outdoor Billboard - Click To Read Article
“Flagging" an outdoor billboard is an imperfect art that allows you to get a read on the height of your proposed billboard visually from the street. It is normally done one of two ways.

The Outdoor Billboard Business - Common Landlord Mistakes to Avoid - Click To Read Article
In the outdoor billboard business, there is a certain amount of trust that goes into a billboard ground lease. The landowner doesn't really know you that well, and the amount you are offering is not that huge. In addition, there is the unwritten assumption that you will not do anything to displease them. Since most billboard ground leases have some form of termination provision, and will definitely require negotiating a renewal in the future, you would think that most billboard owners would take a little more effort to protect their interests. Sadly, however, many don't.

The Outdoor BIllboard Business - Make Money Purchasing Existing Billboards - Click To Read Article
Outdoor billboards are an ideal method to earn extra income or even start a business. Contrary to popular belief, the outdoor billboard business still has plenty of opportunity and one area worth considering is acquiring existing billboards. After all, someone else has done the difficult work of scouting an appropriate location, negotiating the ground lease, and obtaining the appropriate permits.

Outdoor Billboard Advertising - Working With City Hall - Click To Read Article
For most outdoor billboard advertising owners, the biggest challenge is city hall. Without their permit and approval, you cannot build, rent, or maintain your billboard. Since the city wields enormous power, it is essential that you have a good strategy for dealing with them in a manner that can get you what you want.

The Outdoor Billboard Business – How To Make A Fortune Working In Your Spare Time - Click To Read Article
If you're like most people, you pass by outdoor billboards every day and probably don't think too much about them. However, did you know that those same billboards could change your life? If you own just a few billboards, you might be collecting checks in the mail every month rather than worrying about how to pay the bills next month. And investing in outdoor billboards is not as difficult to do as most people think.

Make Money With Outdoor Billboards By Spotting Trends - Click To Read Article
One of the ways to make money with outdoor billboards is the ability to spot trends. When I mention trend spotting, I'm not talking about anticipating the future of the economy or the next big consumer product. I'm actually referring to the ability to identify future development in your area and its potential impact on the placement of an existing or future outdoor billboard.

Billboard Construction - Plan For Development and Save Your Signs - Click To Read Article
In the over 300 billboard signs I have owned, only two have been lost to development. I achieved this not out of sheer luck, although I have been lucky, but by being proactive about avoiding risks and mitigating the risks I can't avoid. In most billboard ground leases, you have to give the property owner a right to terminate in the event of development. Obviously, few people will tie up their land for years when it might sour a huge development offer down the road. As a result, your billboard construction is at risk of being removed at any time with so many days of advance notice. When this is the case, there are several things you can do to reduce or eliminate this risk.

Building Billboards - Learn the Anatomy of a Billboard Sign - Click To Read Article
We've all had biology in high school, and can probably name some of the parts of a frog. But can you name the parts of a billboard, and what they do? It's important to know this information when building billboards. Let's take a quiz and see.

How to Correctly Align an Outdoor Billboard for Maximum Visibility - Click To Read Article
When I drive down highways today, I am always saddened by all the outdoor billboard operators who are taking pretty good billboard locations and wrecking them with poor sign face alignment. This art seems to be getting progressively forgotten and underappreciated.

At Last! Find An Outdoor Billboard Location To Lease - Click To Read Article
Unlike such other traditional methods of advertising as television and radio, outdoor billboards are not only eye catching but also very creative and colorful. They are preferred by most advertisers because they have the potential to reach a large number of people. Billboards are in high demand due to these benefits. However, outdoor billboards are not always allowed in your area. So what do you do when you want a billboard location but are unable to find one?

How To Make More Than $100K Per Year With Outdoor Billboards - Click To Read Article
With umemployment hovering at its highest levels in decades, many people are concerned about job security and tired of living with the risk of receiving a pink slip with little or no warning. But how can an individual replace their earnings of $40,000 to $100,000 per year? One option may be to consider the outdoor billboard business.

Consider These Four Risks When Buying an Outdoor Billboard - Click To Read Article
The outdoor billboard business is all about economics. The truth behind this statement can be illustrated by the fact that you only focus on the numbers and lock uncertainties out. Visibility is one such uncertainty. Just like any other business, there are hosts of risks involved in the setting up of this business. In the billboard business, it is necessary to have solid information about at least four risks.

Outdoor Billboard Business - The Incorrect Assumption on Billboard Height - Click To Read Article
When I first got into the outdoor billboard business, I assumed that the taller the sign, the better the sign. When I was driving down the interstate and I saw a really tall billboard, I would think to myself, “Now there’s a valuable sign”.

The Four Risks to Consider When Buying Outdoor Billboards - Click To Read Article
The outdoor billboard business is all about economics. The truth behind this statement can be illustrated by the fact that you only focus on the numbers and lock uncertainties out. Visibility is one such uncertainty. Just like any other business, there are hosts of risks involved when buying outdoor billboards. In the billboard business, it is necessary to have solid information about at least four risks.

The Key Factors That Determine Billboard Value - Click To Read Article
When it comes to the key factors that determine billboard value, I would like to share the three most critical aspects. Once you understand these three factors, I bet you'll never look at an outdoor billboard the same ever again.

Rent Billboard Ad Space on a Left-Hand Read - Click To Read Article
Every two-sided outdoor billboard has two distinctly different ad faces to rent -- the right-hand read and the left-hand read. The right-hand read is the side of the sign that is seen on the right-hand side of the street, while the left-hand read is the side that is always seen on the other side of the road, beyond the lane carrying traffic the other direction.

Help! I've Looked Everywhere and Still Cannot Find an Outdoor Billboard Location to Lease - Click To Read Article
Unlike such other traditional methods of advertising as television and radio, outdoor billboards are not only eye catching but also very creative and colorful. There are preferred by most advertisers because they have the potential to reach a large number of people. Because of these benefits, billboards are in high demand. However, billboard locations are not always available in your area. So what do you do when you want a billboard location but are unable to find one to lease?

The Outdoor Billboard Business - Discovering Hidden Opportunities When Buying Existing Billboards - Click To Read Article
Outdoor billboards are a perfect way to earn extra income or even start a business. Despite popular belief, the outdoor billboard business still has many opportunities and the best yet is purchasing existing billboards. After all, someone else has done the difficult work of scouting an appropriate location, negotiating the ground lease, and obtaining the appropriate permits.

Different Types of Outdoor Billboards - Learn Which Formats Are Worth the Most - Click To Read Article
You may have seen countless outdoor billboards in your life and they may all have looked the same to you. However, you will be surprised to find out that that there are many different types. There are different types of billboards for different types of budgets. Not only are there cheap billboards, but there are also more expensive billboards like the ones you see along major freeways and highways.

Outdoor Billboards - The Top Success Factors That Most Beginners Don't Know - Click To Read Article
I am often asked what are the keys to success when investing in outdoor billboards. There are really two parts to this answer. First, remember the rule of twenty. Second, spend all your time finding the right location.

Outdoor Billboards - You Do Not Have to Own Property Or Have Lots of Cash to Make Money - Click To Read Article
One of the most common myths about investing in outdoor billboards is that it takes a lot of money to get started. Another misperception is that you need to own the actual property in order to generate billboard income. Both of these beliefs are complete fallacies. In fact, if someone is telling either one or both of these, carefully consider their experience with billboards. My hunch is that they have little or no experience investing in billboards.

Outdoor Billboard Business - How Anticipating and Spotting Trends Can Make You Money - Click To Read Article
One of the secrets to making money in the outdoor billboard business is the ability to anticipate trends. When I refer to trend spotting, I'm not talking about predicting the future of the economy or the next big thing for consumers. I'm actually referring to the ability to identify future development in your area and its potential impact on the placement of an existing or future outdoor billboard.

Outdoor Billboards - Can I Really Make Money With Just One Sign? - Click To Read Article
If anyone can make money with outdoor billboards, why isn't everyone doing it? This is one of the most common questions people ask me. The answer is really simple. Investing outdoor billboards requires education. Most entrepreneurs who are successful in this niche market have been reluctant to share their knowledge and prefer to keep their experience to themselves.

Outdoor Billboards - Valuable Assets For Businesses, Land Owners and Billboard Operators - Click To Read Article
Contrary to popular belief, one way of improving real estate property value is placing a billboard advertisement on-site when legally permitted to do so. From a business perspective, outdoor billboards are an excellent advertising medium during both good and poor economic times. From a real estate investor's perspective, billboards are an asset to property since current zoning laws in numerous cities across the United States limit or restrict construction of billboards.

Attention Real Estate Investors - Increase Your Cash Flow With Outdoor Billboard Income - Click To Read Article
Most property owners and real estate investors do not have outdoor billboard income for one of two primary reasons. First, the local city sign ordinance prohibits the construction of an outdoor billboard on the property. Alternatively, if an outdoor billboard is permitted, the property owner does not know how to get billboard income.

Referred by: http://www.mrlaundromat.com/



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