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Geoff Noake Articles

Guest post by: Geoff Noake

Finding manufacturing growth through exports - Click To Read Article
As the economic problems in Europe escalate, forward-looking manufacturig businesses are now looking to international markets for growth and development. With the right help, it's not as difficult as you might think.

All businesses should strive to create brand presence in their marketplace - Click To Read Article
Would your customers recognise your brand logo if you only showed them a third of it? What does your strap line say about your USP? Brands are instantly identifiable and there is no reason why businesses of any size should not strive to achieve it. In the eyes of your customers, your brand represents something. What that is is down to you. Think how often you've caught fleeting sight of a colour, a word, or an image as you've gone about your business. Into your mind has flashed something - food; holiday, sport. Whatever it is it has been communicated through pro-active brand management, building reputation and providing a service or goods of some kind. You may or may not buy it - but millions of pounds spent on advertising has ensured that you know what it is! Transfer that thinking to your own market. Build a brand and grow your busines

BRIEFING YOUR CREATIVE OR DESIGN TEAM - Click To Read Article
Having many years experience of writing, creating and handling advertising campaigns, sales promotions, direct marketing, websites and print for clients in both consumer and technical markets, I've found that the best way to maximise the benefits that an we, as an agency provide, is through a detailed brief. This article explains the process that worked best for my agency. If you don't have an agency then you can still apply the model to any creative supplier, designer or printer. Try it - it works!

Referred by: http://www.draytonbird.com/



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