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Afrokicks Tells Benin Mwangi How to Rep Africa

Afrokicks Tells Benin Mwangi How to Rep Africa

Recently I had a chance to chat with Mr. Tunde Noibi, co-founder of a very innovative sneaker company called Afrokicks. What I like about the company is thow they’ve carried out their idea to showcase African countries through sneakers. Plus, it doesn’t hurt that they are so fashionable and appealing to different crowds-these kicks are hot! Let’s hear what Mr. Noibi has to say about Afrokicks…

Who are Afrokicks founders and what are your backgrounds?

Afrokicks was founded by an experienced management team with various business & entrepreneurial backgrounds. We combine many years of expertise within fashion, entertainment & technology industries.

What inspired this venture and when did it begin?

The venture was inspired by the lack of representation for Africa in the sneaker market. We wanted to fill that void with a shoe.

Africans are proud of where they are from and are always looking for ways to showcase and represent themselves.

The venture officially began summer 2006 but the concept started a few years ago.

Do you have any role models either in the African business context or in fashion in general?

I do not have any particular role models when it comes to African owned businesses. I just admire and respect anyone that takes the entrepreneur route to help improve their respective communities and take their business to the next level.

Will you be doing 54 brands for 53 nations or will your brand be based
more-so upon the Afrokicks name?

It will be based on the Afrokicks brand name, but we are constantly finding creative and innovative ways to showcase various African nations. We have more countries and designs coming soon.

How and where can one purchase a pair?

You can currently purchase a pair online at www.afrokicks.com. We will
release a list of stores within the next few months, so stay tuned.

Are there any special endorsement deals in the works?

Most definitely! We are working on a few endorsement opportunities with a selective group of professional athletes and celebrities that will represent the Afrokicks brand and Africa in the right way.





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About The Author


Benin Mwangi
(Visit Benin's Website) A credit analyst by profession, Benin Mwangi is one of the world's foremost experts on the topic of entrepreneurship in Africa. He is the founder of Benin Mwangi Enterprises, a consulting firm that specializes in promoting trade in Africa as a means to achieve self-empowerment and community development. His blog, Beni nMwangi.com, serves as one of the most popular online destinations for those looking to learn about and discuss business and entrepreneurship in Africa. He is also a regular contributor to Global Voices Online and Kenya Empowerment News.

Benin Mwangi is a Gold author on EvanCarmichael.com
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