Recently I had a chance to chat with Mr. Tunde Noibi, co-founder of a very innovative sneaker company called Afrokicks. What I like about the company is thow they’ve carried out their idea to showcase African countries through sneakers. Plus, it doesn’t hurt that they are so fashionable and appealing to different crowds-these kicks are hot! Let’s hear what Mr. Noibi has to say about Afrokicks…
Who are Afrokicks founders and what are your backgrounds?
Afrokicks was founded by an experienced management team with various business & entrepreneurial backgrounds. We combine many years of expertise within fashion, entertainment & technology industries.
What inspired this venture and when did it begin?
The venture was inspired by the lack of representation for Africa in the sneaker market. We wanted to fill that void with a shoe.
Africans are proud of where they are from and are always looking for ways to showcase and represent themselves.
The venture officially began summer 2006 but the concept started a few years ago.
Do you have any role models either in the African business context or in fashion in general?
I do not have any particular role models when it comes to African owned businesses. I just admire and respect anyone that takes the entrepreneur route to help improve their respective communities and take their business to the next level.
Will you be doing 54 brands for 53 nations or will your brand be based more-so upon the Afrokicks name?
It will be based on the Afrokicks brand name, but we are constantly finding creative and innovative ways to showcase various African nations. We have more countries and designs coming soon.
How and where can one purchase a pair?
You can currently purchase a pair online at www.afrokicks.com. We will release a list of stores within the next few months, so stay tuned.
Are there any special endorsement deals in the works?
Most definitely! We are working on a few endorsement opportunities with a selective group of professional athletes and celebrities that will represent the Afrokicks brand and Africa in the right way.
To learn more about this author, visit Benin Mwangi's Website.
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Benin Mwangi
(Visit Benin's Website)
A credit analyst by profession, Benin
Mwangi is one of the world's foremost
experts on the topic of entrepreneurship
in Africa. He is the founder of Benin
Mwangi Enterprises, a consulting firm that
specializes in promoting trade in Africa
as a means to achieve self-empowerment and
community development. His blog, BeninMwangi
.com, serves as one of the most
popular online destinations for those
looking to learn about and discuss
business and entrepreneurship in Africa.
He is also a regular contributor to Global
Voices Online and Kenya Empowerment News.
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