Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header
Share for a Cause









Writing Phenom David S. Fick Talks with Benin Mwangi! Part Two

Guest post by: Benin Mwangi

Article Overview: Recently, I had the pleasure of exchanging dialogue with a world renowned author who has written two popular books about entrepreneurship in Africa. His name is David S. Fick. Because this interview is so detailed and filled to the brim with facts and information, the interview is broken into two parts. The first part we are premiering here on beninmwangi.com. The second half, which provides instruction from Mr. Fick on how you can participate in the launch of his upcoming book will be premiered on the African Path.

Free Download - Farewell from Benin Mwangi By Benin Mwangi
Name: Email:

Writing Phenom David S. Fick Talks with Benin Mwangi! Part Two

Recently, I had the pleasure of exchanging dialogue with a world renowned author who has written two popular books about entrepreneurship in Africa. His name is David S. Fick. Because this interview is so detailed and filled to the brim with facts and information, the interview is broken into two parts. The first part we are premiering here on beninmwangi.com. The second half, which provides instruction from Mr. Fick on how you can participate in the launch of his upcoming book will be premiered on the African Path.

How did the concept for this book come about?

I found myself becoming interested in the opportunities for entrepreneurs in Africa during our 2000 visit to East Africa. Upon returning to the United States, I began searching for successful entrepreneurs who were creating jobs and improving the quality of life in Africa. In my search for successful entrepreneurs in Africa, I became aware of the opportunities and roadblocks that the cultural, economic, social, political, and physical environments provide in Africa. This newfound awareness led me to also search for actual or proposed projects and policy changes that are or could be of great benefit for the people of Africa and the entrepreneurial environment.

Why did you feel the need to focus on the successes in Africa, rather than the failures?

I wanted to be able to share the stories of successful entrepreneurs in Africa so that other potential entrepreneurs could learn from them.

I have read that this is one of the best selling books on Amazon.com, concerning microeconomics and entrepreneurship in Africa, what do you think is the reason? How do you think that this book compares to its competitors?

I have searched for books to read concerning microeconomics and entrepreneurship in Africa, there are very few.

I would recommend:
Viva South African Entrepreneurs (1995) by Peter Bagshawe
Also see, Gordon B.K. Wavamunno: The story of an African Entrepreneur (2000) by Gordon B.K. Wavamunno .
I would appreciate your recommendations for my reading list.

As of this writing where is this book in terms of sales?

Did well in the United States.

What type of people would you say typically buy this book?

Professors of economics interested in the future of Africa, entrepreneurs doing business in Africa, non-governmental agencies involved with the economic development of Africa, and journalists and people in general, who are interested in Africa’s development.

In writing this book were you able to make any conclusions as to what type of policy changes would help to further bolster entrepreneurship in Africa?

Please see Chapter One of my second book Africa, Continent of Economic Opportunity which is published in South Africa (www.ste.co.za) and is available thru Amazon.com in Africa, Europe, and North America
Africa Continent of Economic Opportunity

Who does entrepreneurship benefit in Africa benefit?

It is the SMME’s (small, medium, and micro enterprises that create the majority of jobs in Africa, Europe, and North America.

Is there anything, in particular, that you want readers of this book to think after completing the book? Is there anything that you hope that we do after reading it?

Please read my second book, Africa Continent of Economic Opportunity
Africa: Continent of Economic Opportunity (November 2006)
The title of this book suggests an abundance of opportunity in Africa. What type of people will get to take advantage of this opportunity?
In Africa, entrepreneurial opportunities are getting better for Africans, Arabs, Europeans, Asians, and Americans, but these opportunities are still not nearly what they could be. Hopefully, in the future, continued and even greater improvements will be made in Africa’s entrepreneurial and social environment.

What is the difference between this and your first book?

Covers all 53 countries of Africa, plus more pages.

How did you select the entrepreneurs, professors, NGO spokespersons, and journalists that you interviewed in this book?

I searched through Web sites, books, newspapers, and periodicals for entrepreneurs who have been successful in Africa, for the projects and policies that improve their road to opportunity, and for expert commentary on the best ways to accomplish the economic and social development of Africa.

What role do Africa’s small and medium sized companies play in both the economies and the overall wellbeing of Africa? How is this different from the roles of Africa’s larger companies?

It is the SMME’s (small, medium, and micro enterprises that create the majority of jobs in Africa.

In paraphrasing something that I recall reading in this book, you said that encouraging dialogue and new ideas about Africa would help not just Africa, but also the rest of the world too. Can you elaborate please?

The world can learn from African entrepreneurs, just as African Entrepreneurs can learn from entrepreneurs in Asia, Europe and North and South America.

One of the things that you seem to emphasize in your writing is the importance of education and training for Africa’s entrepreneurs. What types of training and education are you referring to and why do you feel that it is so important?

Good education and good health should be available to all children so that they will grow up and contribute in a responsible way to improve the quality of life in Africa. We then need successful entrepreneurs to create jobs for them.

After interviewing the African entrepreneurs that you cited in this book, were there any hurdles that were more predominant than others?

I would say that basic infrastructure like roads and electricity are important so that business can produce in a dependable way for the markets of the world.

What type of advice would you offer to American entrepreneurs or any entrepreneurs from outside of Africa who were considering doing business there?

Move to Africa for a period of time, work there and get to know the culture and the people. Then become partners with an African entrepreneur.

Based upon the feedback that you received from the professors and journalists, mentioned in this book, would you say that there are some countries in Africa that offer better opportunities for foreign investors and business people than other countries? If so, which countries?

Those that have better infrastructure have an advantage, however, the opportunities might be greater in a less developed country with progressive leadership and freedoms.

How did you choose the book’s cover?

My friend Nuwa Nnyanzi, a successful and talented artist from Uganda, painted the batik “African Connection” that was used for the front cover art. Nuwa presented “African Connection” to my wife and me as a present during a June 2005 visit to our home in Kansas.

Related Articles
  Farewell from Benin Mwangi
  Writing Phenom David S. Fick Talks with Benin Mwangi! Part One
  The Carnival of African Enterprising Part 2
  Kenya’s Own: Kimani Wanguhu Envisions Empowerment!
  Handy Tips to Help Your Creativity

Home > African-Accounts > Benin Mwangi > Writing Phenom David S Fick Talks with Benin Mwangi Part Two
Article Tags: Africa, Africa Continent, Africa Europe, Economic Opportunity, Economic Opportunity Africa Continent, entrepreneurship, successful entrepreneurs

About the Author: Benin Mwangi
RSS for Benin's articles - Visit Benin's website

A credit analyst by profession, Benin Mwangi is one of the world's foremost experts on the topic of entrepreneurship in Africa. He is the founder of Benin Mwangi Enterprises, a consulting firm that specializes in promoting trade in Africa as a means to achieve self-empowerment and community development. His blog, BeninMwangi.com, serves as one of the most popular online destinations for those looking to learn about and discuss business and entrepreneurship in Africa. He is also a regular contributor to Global Voices Online and Kenya Empowerment News.

Click here to visit Benin's website
Dashed Line

More from Benin Mwangi
What if They Dont Buy
Cheetah Index to Premiere Soon
How Do African Businesses Get Start Up Capital
Writing Phenom David S Fick Talks with Benin Mwangi Part Two
Shining Starthe Africa Report


Related Forum Posts
Top 19 Copywriting books Top 19 Copywriting books - 1. Ogilvy on Advertising. David Ogilvy. Wiley. 2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner. 3. The New Positioning. Jack Trout. McGraw-Hill. 4. Tested Advertising Methods. John Caples. Prentice-Hall. 5. How to Make your Advertising Make Money. John Caples. Prentice-Hall. 6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin. 7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall. 8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books. 9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall. 10. Romancing the Brand. David Martin. American Management Association. 11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books. 12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books. 13. My Life in Advertising. Claude Hopkins. NTC Business Books. 14. Scientific Advertising. Claude Hopkins. NTC Business Books. 15. How to Become an Advertising Man. James Webb Young. NTC Business Books. 16. The Lasker Story as He Told It. NTC Business Books. 17. Advertising Concept and Copy. George Felton. Prentice Hall. 18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop. 19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley. This should keep you busy for at least a year. Enjoy!
Re: What Do You Outsource Mostly? Re: What Do You Outsource Mostly? - Writing, Article Spinning, Backlinking.
Patent information Patent information - I'm also interested in Part 2. Thanks.
Re: Will 2009 be the year you write your book? Re: Will 2009 be the year you write your book? - Writing a book takes time but its sure rewarding! Thanks for the info.
Patent Process Patent Process - Interesting to hear your experiences with the patent process - what's Part 2?


Recommended Article for You close

  Farewell from Benin Mwangi

Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.



Featured Article


Bottom Footer
Share for a Cause












Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

When Living the Dream isn't enough!

10 Steps to a Great Support Team

How do I finance a franchise?

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.