The International Herald Tribune published a good article about a new generation of enterprising African artisans who are creating cosmopolitan designs referencing Africana. The article highlights Ethiopian designer Sara Abera and Kenyan Julia Doig who has been successful in redesigning the kikoi, a traditional Kenyan wrap, for the global market.
The article makes a good point about how African brands can compete in the global design market using heritage and local craftsmanship as a selling point. This is a good point considering most African countries cannot compete with Asia when it comes to providing cheap, skilled labor and an robust industrial production. Popular apparel lines are further solidifying this point by looking to African craftsmen for just that. Premium denim line PRPS promotes it’s use of African cotton in it’s $200+ jeans, while Edun, founded by Ali Hewson (wife of U2’s Bono) and denim designer Rogan Gregory, proudly publicizes it’s use of family-run factories in South America and Africa for production of its collection which is sold at stores such as Saks Fifth Avenue and Fred Segal.
About the Author:
For more information about G. Kofi Annan, to read his blog, or to see the projects he is a part of visit his website, Annansi Chronicles. To see his clothing line, visit Annansi Clothing.
To learn more about this author, visit G Kofi Annan's Website.
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G Kofi Annan
(Visit G Kofi's Website)
G. Kofi Annan is a Ghanaian creative
director and strategist (cultural trends,
marketing, branding) who specializes in
the emerging African market. He is the
principal of Annansi
LLC, a boutique consultancy which
bridges the gap between the African market
and the global community. Annansi LLC
produces both Annansi Chronicles and Ann
ansi Clothing Co., a premium
streetwear apparel line.
Kofi is an active board member of the
African Film Commission, and has appeared
and been quoted in influential media
outlets including Reuters,
FastCompany.com, Inc. Magazine, PSFK.com,
i-D Magazine, The Source Magazine,
Complex.com, VH1, and BET. He is currently
researching a book on the relationship
between Africa’s brand image and foreign
investments.
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G Kofi Annan's
Complete
List Of
African-Accounts
Articles
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If you enjoyed this article, get G Kofi Annan's Complete List of African-Accounts Articles For FREE!
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