Feedback Form

African designers go global

African designers go global

The International Herald Tribune published a good article about a new generation of enterprising African artisans who are creating cosmopolitan designs referencing Africana. The article highlights Ethiopian designer Sara Abera and Kenyan Julia Doig who has been successful in redesigning the kikoi, a traditional Kenyan wrap, for the global market.

The article makes a good point about how African brands can compete in the global design market using heritage and local craftsmanship as a selling point. This is a good point considering most African countries cannot compete with Asia when it comes to providing cheap, skilled labor and an robust industrial production. Popular apparel lines are further solidifying this point by looking to African craftsmen for just that. Premium denim line PRPS promotes it’s use of African cotton in it’s $200+ jeans, while Edun, founded by Ali Hewson (wife of U2’s Bono) and denim designer Rogan Gregory, proudly publicizes it’s use of family-run factories in South America and Africa for production of its collection which is sold at stores such as Saks Fifth Avenue and Fred Segal.





African designers go global - To learn more about this author, visit G Kofi Annan's Website.

Like this article? Share it with your friends

Related Forum Posts Article Feedback
Article Feedback No article feedback found.
Leave Your Feedback

Related Articles Related Articles
The Quandry: Building Web Apps in Africa
  One of the debates that rages amongst the developers, designers, and strategists across the African blogosphere is what types of web and mobile applications are being built in Africa. When we look at the available w...
African designers go global
  The International Herald Tribune published a good article about a new generation of enterprising African artisans who are creating cosmopolitan designs referencing Africana.
3.3 Conclusion: Economic Report on Africa 2007
  It is expected that the recent renewed global attention to the problems of developing countries will contribute to redressing the trends towards marginalization of these countries.
Part 2 Interview of Nigeria/New York's Fashion Designer Lola Faturoti
  We complete our interview with Nigeria/New York's Fashion Designer Lola Faturoti. Here, Lola discusses some tips African designers can use to get noticed in the USA/European fashion industries.
SMEs - surviving the recession in Africa
  How can SMEs survive the recession in the African context

Related Forum Posts Related Forum Posts
What do you do to give back? What do you do to give back?
Re: Franchises in Texas... Re: Franchises in Texas...
Re: How will an african make money truely on the net? Re: How will an african make money truely on the net?
Home-based Business Home-based Business
Why file in New Zealand if we're selling to North America? Why file in New Zealand if we're selling to North America?
Re: How will an african make money truely on the net? Re: How will an african make money truely on the net?
Re: Franchises in Texas... Re: Franchises in Texas...
Re: How will an african make money truely on the net? Re: How will an african make money truely on the net?

Related Forum Posts Related Businesses - Evan Elite Authors
Linda Richardson
Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website


To learn more about the Evan Elite Author Program please contact us.

About the Author


G Kofi Annan
(Visit G Kofi's Website)
G. Kofi Annan is a Ghanaian creative director and strategist (cultural trends, marketing, branding) who specializes in the emerging African market. He is the principal of Annansi LLC, a boutique consultancy which bridges the gap between the African market and the global community. Annansi LLC produces both Annansi Chronicles and Ann ansi Clothing Co., a premium streetwear apparel line. Kofi is an active board member of the African Film Commission, and has appeared and been quoted in influential media outlets including Reuters, FastCompany.com, Inc. Magazine, PSFK.com, i-D Magazine, The Source Magazine, Complex.com, VH1, and BET. He is currently researching a book on the relationship between Africa’s brand image and foreign investments.
Have A Suggestion?

View Author's Blog
Become An Author

View Author's Video
Become An Author

Free Downloads


G Kofi Annan's

Complete
List Of
African-Accounts
Articles

First Name
Last Name
Email
10 + 5 =
 
If you enjoyed this article, get G Kofi Annan's Complete List of African-Accounts Articles For FREE!

More G Kofi Annan
African designers go global
A retirement plan for African leaders Mo Ibrahim
African countries on 2007 list of 50 most desirable outsourcing destinations
Hilton Hotels brings brand to Ghana
Agree on the problem first
AfricaThe Next Chapter videos premiere
Going home with a business plan
Selling African culture Bollywoodstyle
Pumas love affair with African football deepens
Creating an African film experience
Become An Author


 
 
 



Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

Featured Ebook


ebook Famous Entrepreneurs - Modern Empire Builders


Featured Ebook

More Evan Carmichael
Have A Suggestion?


Sales Lessons From Starbucks And Dell