In the past few weeks, I’ve been reminded of an important business lesson: always make sure everyone agrees on the problem before you set out to define a solution. When neglected, that simple step can derail a good effort; and if that effort involves other parties who are unfamiliar with your inner workings, you stand a chance of looking clueless. Agreeing on the problem , or even that there IS a problem, is one of the main points that creep up in building/strengthening African industries. Individual perspectives and experiences have everything to do with business and without understanding them you can lose a lot of time AND money. Luckily I’ve been reminded of this fact without losing either. So make a note to yourself too.
About the Author:
For more information about G. Kofi Annan, to read his blog, or to see the projects he is a part of visit his website, Annansi Chronicles. To see his clothing line, visit Annansi Clothing.
To learn more about this author, visit G Kofi Annan's Website.
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G Kofi Annan
(Visit G Kofi's Website)
G. Kofi Annan is a Ghanaian creative
director and strategist (cultural trends,
marketing, branding) who specializes in
the emerging African market. He is the
principal of Annansi
LLC, a boutique consultancy which
bridges the gap between the African market
and the global community. Annansi LLC
produces both Annansi Chronicles and Ann
ansi Clothing Co., a premium
streetwear apparel line.
Kofi is an active board member of the
African Film Commission, and has appeared
and been quoted in influential media
outlets including Reuters,
FastCompany.com, Inc. Magazine, PSFK.com,
i-D Magazine, The Source Magazine,
Complex.com, VH1, and BET. He is currently
researching a book on the relationship
between Africa’s brand image and foreign
investments.
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