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Agree on the problem first

Agree on the problem first

In the past few weeks, I’ve been reminded of an important business lesson: always make sure everyone agrees on the problem before you set out to define a solution. When neglected, that simple step can derail a good effort; and if that effort involves other parties who are unfamiliar with your inner workings, you stand a chance of looking clueless. Agreeing on the problem , or even that there IS a problem, is one of the main points that creep up in building/strengthening African industries. Individual perspectives and experiences have everything to do with business and without understanding them you can lose a lot of time AND money. Luckily I’ve been reminded of this fact without losing either. So make a note to yourself too.





Agree on the problem first - To learn more about this author, visit G Kofi Annan's Website.

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G Kofi Annan
(Visit G Kofi's Website) G. Kofi Annan is a Ghanaian creative director and strategist (cultural trends, marketing, branding) who specializes in the emerging African market. He is the principal of Anna nsi LLC, a boutique consultancy which bridges the gap between the African market and the global community. Annansi LLC produces both Annansi Chronicles and Annansi Clothing Co., a premium streetwear apparel line. Kofi is an active board member of the African Film Commission, and has appeared and been quoted in influential media outlets including Reuters, FastCompany.com, Inc. Magazine, PSFK.com, i-D Magazine, The Source Magazine, Complex.com, VH1, and BET. He is currently researching a book on the relationship between Africa’s brand image and foreign investments.

G Kofi Annan is a Gold author on EvanCarmichael.com
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