The recent issue of the quarterly magazine International Trade Forum, published by the International Trade Centre (ITC), has some great articles on the cover story Changing “Brand Africa”. The online edition of the print publication, delves into the different areas that the ITC sees are integral in re-branding Africa through trade. Of particular interest is the In Pictures: Changing “Brand Africa” article which touches on various areas where change is occurring on the continent. The areas are A Stronger Role for Women, Services: A World of Potential, Upgrading Traditional Products, and Foundations for Prosperity. Articles titled Made in Africa, Investment in Africa: The Challenges Ahead, Facts & Figures: Africa’s Trade, and ITC’s Programme for Africa, join the In Pictures: Changing “Brand Africa” article, in what looks to be a promising, growing informational feature. The site says, “The articles below, from ITC, UNCTAD and IMF contributors, are the first in the series of stories on Changing “Brand Africa” that will be featured on this site.”
In tourist offices, the most frequent images of Africa are those of safari animals. In the news, the tragedy of several conflicts lingers. On film screens, African conflict diamonds take centre stage in a Hollywood movie.
This image of Africa does not reflect its economic diversity, entrepreneurial aspirations or the optimism that goes with rising investment, growth and greater stability. “Brand Africa” is in need of a change if Africa is to take its rightful place in world markets.
Check out the site features here, and you can also order the print publication. The International Trade Forum magazine focuses on trade promotion and export development, as part of ITC’s technical cooperation programme with developing countries and economies in transition. The magazine is published quarterly in English, French and Spanish.
About the Author:
For more information about G. Kofi Annan, to read his blog, or to see the projects he is a part of visit his website, Annansi Chronicles. To see his clothing line, visit Annansi Clothing.
To learn more about this author, visit G Kofi Annan's Website.
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G Kofi Annan
(Visit G Kofi's Website)
G. Kofi Annan is a Ghanaian creative
director and strategist (cultural trends,
marketing, branding) who specializes in
the emerging African market. He is the
principal of Annansi
LLC, a boutique consultancy which
bridges the gap between the African market
and the global community. Annansi LLC
produces both Annansi Chronicles and Ann
ansi Clothing Co., a premium
streetwear apparel line.
Kofi is an active board member of the
African Film Commission, and has appeared
and been quoted in influential media
outlets including Reuters,
FastCompany.com, Inc. Magazine, PSFK.com,
i-D Magazine, The Source Magazine,
Complex.com, VH1, and BET. He is currently
researching a book on the relationship
between Africa’s brand image and foreign
investments.
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Complete
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African-Accounts
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