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Hilton Hotels brings brand to Ghana
Written by: G Kofi AnnanArticle Overview: Inc. Magazine alerts us to an announcement by Hilton Hotels that it will open its first property in Ghana in early 2010.
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Hilton Hotels brings brand to Ghana
Inc. Magazine alerts us to an announcement by Hilton Hotels that it will open its first property in Ghana in early 2010. Named The Hilton Accra Airport City, the 186-room property will be located in Airport City, a new mixed-use development in the heart of ‘upscale’ Accra. This makes Hilton Hotels one of the first upscale international brands to operate in the capital city of Accra. Owned by Grand Real Estates and Company Limited and managed by Hilton Hotels Corporation, the new property will become Hilton’s ninth property in Africa joining hotels in Morocco, Algeria, Nigeria, Ethiopia, Kenya, Cameroon and South Africa. Additional Hilton properties are under development in Africa in Equatorial Guinea (Malabo) and Uganda (Kampala).
Inc. Magazine’s Mike Hofman adds “Our latest survey of Inc. 500 companies, to be published in September, shows that America’s fastest-growing firms are currently doing business in at least 12 African countries, led by cosmopolitan South Africa but including such once-hard-luck cases as Uganda, Nigeria, Cameroon, Ethiopia, and Djibouti.”
"This gives us a tremendous opportunity to establish our brand in an African country that is experiencing strong growth. Accra itself is a key commercial and tourism hub for the country, with a real and growing requirement for upscale hotels. Expansion in Africa is key to our development strategy, - Jean-Paul Herzog, President, Hilton Hotels, Middle East & Africa."
Article Tags: Accra, Accra Owned, Africa, Airport City, Grand Real Estates and Company Limited, Hilton, Hilton Accra Airport City, Hilton Hotels, Hilton Hotels Corporation, Morocco Algeria Nigeria Ethiopia Kenya Cameroon, South Africa, Uganda Kampala Inc Magazine s Mike Hofman
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About the Author: G Kofi Annan RSS for G Kofi's articles - Visit G Kofi's website G. Kofi Annan is a Ghanaian creative director and strategist (cultural trends, marketing, branding) who specializes in the emerging African market. He is the principal of Annansi LLC, a boutique consultancy which bridges the gap between the African market and the global community. Annansi LLC produces both Annansi Chronicles and Annansi Clothing Co., a premium streetwear apparel line. Kofi is an active board member of the African Film Commission, and has appeared and been quoted in influential media outlets including Reuters, FastCompany.com, Inc. Magazine, PSFK.com, i-D Magazine, The Source Magazine, Complex.com, VH1, and BET. He is currently researching a book on the relationship between Africa’s brand image and foreign investments. Click here to visit G Kofi's website A retirement plan for African leaders Mo Ibrahim Tanzania launches first ever US television campaign on CNN BETs Bob Johnson adds to the African luxury hotel surge Africans on TIMEs 100 most influential people list Pumas love affair with African football deepens |
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