While more established economies begin to focus on the revenue potential of emerging economies, many of those emerging economies are also seeing the benefits of selling to each other. Speaking about selling African products in foreign markets, the Ugandan Coffee Development Authority (UCDA) managing director, Mr. Henry Ngabirano, explains Though our coffee is world class, we find problems marketing it in the more developed countries because they perceive all products from the third world as inferior … It’s only natural that Uganda focuses on markets in the Arab world, North Africa and Far East where consumers don’t have this bias.
About the Author:
For more information about G. Kofi Annan, to read his blog, or to see the projects he is a part of visit his website, Annansi Chronicles. To see his clothing line, visit Annansi Clothing.
To learn more about this author, visit G Kofi Annan's Website.
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G Kofi Annan
(Visit G Kofi's Website)
G. Kofi Annan is a Ghanaian creative
director and strategist (cultural trends,
marketing, branding) who specializes in
the emerging African market. He is the
principal of Annansi
LLC, a boutique consultancy which
bridges the gap between the African market
and the global community. Annansi LLC
produces both Annansi Chronicles and Ann
ansi Clothing Co., a premium
streetwear apparel line.
Kofi is an active board member of the
African Film Commission, and has appeared
and been quoted in influential media
outlets including Reuters,
FastCompany.com, Inc. Magazine, PSFK.com,
i-D Magazine, The Source Magazine,
Complex.com, VH1, and BET. He is currently
researching a book on the relationship
between Africa’s brand image and foreign
investments.
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