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Quote: Taking African products where there’s no bias

Written by: G Kofi Annan

Article Overview: While more established economies begin to focus on the revenue potential of emerging economies, many of those emerging economies are also seeing the benefits of selling to each other.

Quote: Taking African products where there’s no bias

While more established economies begin to focus on the revenue potential of emerging economies, many of those emerging economies are also seeing the benefits of selling to each other. Speaking about selling African products in foreign markets, the Ugandan Coffee Development Authority (UCDA) managing director, Mr. Henry Ngabirano, explains

Though our coffee is world class, we find problems marketing it in the more developed countries because they perceive all products from the third world as inferior … It’s only natural that Uganda focuses on markets in the Arab world, North Africa and Far East where consumers don’t have this bias.

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Article Tags: african products, arab world, bias, consumers, developed countries, emerging economies, far east, foreign markets, managing director, mr henry, north africa, third world, ugandan coffee



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