Tanzania launches first ever US television campaign on CNN
Tanzania launches first ever US television campaign on CNN
Bradford Global Marketing, New York, is handling the campaign, which will run through the year-end holidays on CNN’s airport network. Placement also includes CNN’s “Headline News and CNN.com through next March and resumes again next fall. Budget was not disclosed. The outreach also will include on online training program to train travel agents as destination specialists. The U.S. is Tanzania’s No. 2 source market behind the U.K. More on the campaign at BrandWeek
Tanzania launches first ever US television campaign on CNN - To learn more about this author, visit G Kofi Annan's Website.
Like this article? Share it with your friends
Two weeks ago I attended the African Travel Association’s Second Annual Presidential Forum on Tourism at New York University. The forum, organized by the ATA - a global travel trade association promoting tourism to Africa - and hosted by NYU’s Africa House, was put together to provide African leaders from Tanzania, Ghana, Cape Verde, Lesotho, Zambia, Malawi, and Rwanda with the opportunity to “present the continent’s rich travel opportunities to almost 200 leaders from government, non-government and business communities, the tourism industry, travel trade media, and education”. As we waited for the Presidents and representatives to arrive, I spoke to Maria Mmari, Tanzania’s Assistant Director of Tourism Development, who told me about her country’s efforts to encourage tourism. Ms. Mmari informed me that the week prior, Tanzania had launched it’s first ever television campaign “Tanzania: Land of Kilimanjaro, Zanzibar and The Serengeti” with an event at at Tavern on the Green. In line with the ATA’s current theme of promoting “Destination Africa“, Tanzania’s campaign focuses on positioning the nation as the home of some of Africa’s most recognized destinations, Mt. Kilimanjaro, Zanzibar and the Serengeti, Speaking to Ms. Mmari, I got the feeling that the Tanzanian tourism board had the right idea about what steps to take to encourage American tourism. As Ali Velshi, CNN senior business correspondent, said during his presentation at forum, “American tourists are concerned with safety, reliable communications, stable governance, reliable banking, and luxury”, and African countries hoping to attract these high-spending tourists need to find ways of alleviating these fears. Though I haven’t yet seen Tanzania’s television spot on CNN, CNN Headline News, CNN Airport and CNN.com where it is currently running, I applaud the Tanzanian government for taking the steps to create a brand association for their country. I would encourage the tourism board to continue their efforts. It’s good to see that African governments are taking branding and marketing seriously. I’ve long argued that African countries needs to work on their brand image at the same time as it is working on it’s other problems. While everything might not be perfect on the ground, there is no reason not to start the process of repairing the global image and get interested parties involved in our successes early on.
Bradford Global Marketing, New York, is handling the campaign, which will run through the year-end holidays on CNN’s airport network. Placement also includes CNN’s “Headline News and CNN.com through next March and resumes again next fall. Budget was not disclosed. The outreach also will include on online training program to train travel agents as destination specialists. The U.S. is Tanzania’s No. 2 source market behind the U.K. More on the campaign at BrandWeek
Tanzania launches first ever US television campaign on CNN - To learn more about this author, visit G Kofi Annan's Website.
Like this article? Share it with your friends
| |||
 |
No article feedback found. | ||
|
Leave Your Feedback | ||
|
|||
 Tanzania launches first ever US television campaign on CNN
| |||
| Two weeks ago I attended the African Travel Association’s Second Annual Presidential Forum on Tourism at New York University. The forum, organized by the ATA - a global travel trade association promoting tourism to ... |
|||
|
1.2 Mission Objectives: Support for Growth-oriented Women Entrepreneurs in Tanzania, 2005
| |||
| The mission objectives for Tanzania were to:
• review recent ILO and other relevant research on women in enterprise in Tanzania; |
|||
|
Wanted: jobs for Africa’s youth - Broadening consultation
| |||
| At the PRSP review in Cairo, Tanzania’s anti-poverty programme was commended for containing some measurable goals, specific targets and time periods by which job plans would be carried out. |
|||
|
What Every Manager Can Learn From Barack Obama
| |||
| First of all, let me start out by saying that this article is NOT in any way an endorsement for Barack Obama. It is merely my observation and opinion, nothing more.
In my opinion, one of the most important qualit... |
|||
|
8.0 Promotion of women’s entrepreneurship: Support for Growth-oriented Women Entrepreneurs in Tanzania, 2005
| |||
| According to key informants from the University of Dar es Salaam,
entrepreneurship is only now becoming considered a legitimate and valued activity in
Tanzania. There is a huge need to increase this and to create ... |
|||
| |||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 |
|
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
 |
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
 |
 | ||
 |
||
 |
||
 |
||
|
| ||
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 |
 Strategic Plan Attract Desired Careers Pro-Forma Template Consultative Selling ebook Venture Capital Guide |
|
 | ||
 |
The Top 10 Guy Kawasaki Posts
Best Posts for Entrepreneurs | |
 |
Top 50 SEO Posts - 2008
Top SEO Posts of the Year | |
| ||
 |
|
|
|
|
||||||||||||
|
|
|
||||||||||||
