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Agree on the problem first - Click To Read Article
In the past few weeks, I’ve been reminded of an important business lesson: always make sure everyone agrees on the problem before you set out to define a solution.
Hilton Hotels brings brand to Ghana - Click To Read Article
Inc. Magazine alerts us to an announcement by Hilton Hotels that it will open its first property in Ghana in early 2010.
Egypt, Ghana, Kenya among top 10 reformed business economies says World Bank report - Click To Read Article
The World Bank has released its annual ranking of the ease of doing business in 178 economies. The newly released Doing Business 2008 Project “provides objective measures of business regulations and their enforcement across 178 countries.
What's your Africa strategy? - Click To Read Article
Many of us can agree that today, Africa plays a major role in the development of the global economy. The magazine covers and celebrity reports are a small part of how Africa has become a major player. A large part of my consulting work has to do with helping organizations develop an Africa-related strategy which both addresses the customer’s demands AND provides opportunities for Africans. Whether yours is a foreign or Africa-based company, today you MUST have a strategy which communicates your companies position on the Africa-related issues emerging daily.
“Africa:The Next Chapter” videos premiere - Click To Read Article
The good folks at TED (Technology, Entertainment, Design) have debuted the first videos from the powerful TEDGlobal 2007 conference held in Tanzania earlier this year.
African designers go global - Click To Read Article
The International Herald Tribune published a good article about a new generation of enterprising African artisans who are creating cosmopolitan designs referencing Africana.
Puma’s love affair with African football deepens - Click To Read Article
Being the No. 4 sporting-goods brand is tough. But Puma is betting that backing African football (soccer to Americans) will differentiate the brand and win it a significant increase in market share.
Annansi in Entrepreneur Magazine’s December issue - Click To Read Article
Entrepreneur Magazine has chosen to feature me and my company in the December 2007 issue.
Africans on TIME’s 100 most influential people list - Click To Read Article
TIME magazine has released it’s annual picks of the 100 most influential men and women whose power, talent or moral example is transforming the world.
Creating an African film experience - Click To Read Article
Chadian filmmaker Mahamat-Saleh Haroun is dedicated to his craft. Like many African born filmmakers he is intent of furthering the African experience through film. Using his country, Chad, as a backdrop he is currently at work on another film that puts a face on the people who experience the challenges of living on the continent. A recent Washington Post article talks about the lengths to which he and his crew are going to make his movie Dry Season authentic. To some extent his filmmaking style is more documentary than entertainment. His previous films Bye Bye Africa and Abouna similarly put a face on the 30-year Chadian civil war.
Forget aid and money Africa needs IDEAS - Click To Read Article
"If ideas are capital, why is Africa investing more on things than on information, and more on the military than on education?"
A retirement plan for African leaders, Mo Ibrahim - Click To Read Article
African leaders, Ibrahim (says), look to retirement as they would to the edge of a cliff, beyond which lies a dizzying fall towards retribution and relative poverty.
BET’s Bob Johnson adds to the African luxury hotel surge - Click To Read Article
In the past few years there’s been a bit of news coming out of new hotel projects taking place on the African continent. From the Hilton Hotels Group to the Rezidor Hotel Group it seems there’s a lot of interest in Africa as a luxury travel destination.
Going home with a business plan - Click To Read Article
On the train ride home last week I ran into a Ghanaian friend of mine and we got to talking about what else, doing business in Ghana.
Changing “Brand Africa”, an International Trade Forum magazine feature - Click To Read Article
The recent issue of the quarterly magazine International Trade Forum, published by the International Trade Centre (ITC), has some great articles on the cover story Changing “Brand Africa”.
Selling African culture Bollywood-style - Click To Read Article
Reading this article about Bollywood and the brand new Kenyan film commission has me thinking about the African film industry and how it can grow.
Five tactics for selling Africa-based products to non-Africans - Click To Read Article
I’ve been having discussions about the difficulties of selling African products to non-Africans for years. As I mentioned in my post about African affluence, and Benin expanded upon in his post on advertisers ignoring Africa, there are many hurdles that come with proving the worth of an Africa-focused product of service, especially when it comes to non-Africans. But while many of us can certainly make a good living selling our products to Africans alone, there is also a need to introduce the non-African market to those same products.
African countries on 2007 list of 50 most desirable outsourcing destinations - Click To Read Article
BusinessWeek’s recent article on rising outsourcing destinations highlights what many African entrepreneurs have proposed for years. Outsourcing to parts of Africa can be a win-win situation.
Tanzania launches first ever US television campaign on CNN - Click To Read Article
Two weeks ago I attended the African Travel Association’s Second Annual Presidential Forum on Tourism at New York University. The forum, organized by the ATA - a global travel trade association promoting tourism to Africa - and hosted by NYU’s Africa House, was put together to provide African leaders from Tanzania, Ghana, Cape Verde, Lesotho, Zambia, Malawi, and Rwanda with the opportunity to “present the continent’s rich travel opportunities to almost 200 leaders from government, non-government and business communities, the tourism industry, travel trade media, and education”.
Wall Street Journal covers African ingenuity - Click To Read Article
Recently the Wall street Journal’s front page, featured one of the most inspiring stories of African ingenuity today.
African super-rich grow richer, move to Richistan - Click To Read Article
As part of my research on the African brand, I interviewed a Nigerian Hollywood public relations professional recently. Though his clientèle doesn’t consist purely of Africans, being a Hollywood connector he frequently encounters Africans with a bit of money looking to use his services for something or another. As we talked, the topic of money came up and the gentleman expounded on the different groups of Africans with money and their attitudes towards wealth.
Why Africa’s oil riches don’t make Africans richer - Click To Read Article
Here’s an interesting read from Wharton School’s Knowledge network.
Quote: Taking African products where there’s no bias - Click To Read Article
While more established economies begin to focus on the revenue potential of emerging economies, many of those emerging economies are also seeing the benefits of selling to each other.
African fashion features on Fashion Television - Click To Read Article
The always insightful program Fashion Television has two exciting podcasts on African fashion posted online.
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G Kofi Annan
(Visit G Kofi's Website)
G. Kofi Annan is a Ghanaian creative
director and strategist (cultural trends,
marketing, branding) who specializes in
the emerging African market. He is the
principal of Annansi
LLC, a boutique consultancy which
bridges the gap between the African market
and the global community. Annansi LLC
produces both Annansi Chronicles and Ann
ansi Clothing Co., a premium
streetwear apparel line.
Kofi is an active board member of the
African Film Commission, and has appeared
and been quoted in influential media
outlets including Reuters,
FastCompany.com, Inc. Magazine, PSFK.com,
i-D Magazine, The Source Magazine,
Complex.com, VH1, and BET. He is currently
researching a book on the relationship
between Africa’s brand image and foreign
investments.
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