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Africa at DEMO ‘08

Written by: Erik Hersman

Article Overview: I’ve been sitting on this little nugget of information for the last month, but am happy to finally announce that I’ll be going to the DEMO ‘08 conference in January. DEMO is the leading conference for new technologies to launch. It’s generally packed with a ton of VC’s, startups and some really interesting people. DEMO is one of the very best conferences in the tech space and one that I’ve always wanted to attend.

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Africa at DEMO ‘08

I’ve been sitting on this little nugget of information for the last month, but am happy to finally announce that I’ll be going to the DEMO ‘08 conference in January. DEMO is the leading conference for new technologies to launch. It’s generally packed with a ton of VC’s, startups and some really interesting people. DEMO is one of the very best conferences in the tech space and one that I’ve always wanted to attend.


DEMO 2008

“DEMO is the premier launch venue for new products, technologies and companies. For more than 16 years, DEMO has established a reputation for identifying and presenting to an elite audience the products most likely to have a significant impact on the marketplace and market trends in the coming year. “

Africa: The Untapped Continent
I was initially approached because of my writing on AfriGadget and WhiteAfrican - where I try to cover the spectrum of low-tech to high-tech innovation happening in Africa. Juliana (aka: Afromusing), another AfriGadget editor and also an editor of Global Voices, will be on the panel as well. [Update: Mike Stopforth will be there to represent some of the views from the South African community as well - which I’m thrilled to hear!]

What they want us to discuss is the future. Specifically, this audience is highly interested in investment, so we will be discussing how Africa is a virtually untapped region, areas of growth, and we’ll be filling them in on companies and ideas that they had no idea existed.

My goal, as many long-time readers will expect, is to get the audience to understand that there are huge opportunities in Africa. This runs the gamut - from low-tech innovations that can be scaled for distribution globally, to high-tech mobile phone services that grab millions of consumers in Africa.

Needless to say, I’m really excited about this. It puts me right in front of an audience who have the resources necessary to make the ideas that I talk about everyday into reality. These are the people who can help African companies grow and become players on the world stage.

If you want to see more of what types of things go on at DEMO, check out their past DEMO videos.

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Home > African-Accounts > Erik Hersman > Africa at DEMO 08
Article Tags: continent, demo, elite audience, gamut, global voices, innovations, juliana, launch, leading conference, market trends, mobile phone services, nugget, region areas, reputation, significant impact, spectrum, startups, time readers, untapped region, venue

About the Author: Erik Hersman
RSS for Erik's articles - Visit Erik's website

Erik Hersman is a rising international technology influencer with a keen eye on the impact of Web 2.0 advancements in the U.S. and his finger on the pulse of technology innovation across Africa. An avid blogger Erik writes four different technology blogs including: AfriGadget; WhiteAfrican; African Signals; and Realty Thoughts. When he is not blogging Erik serves as VP of strategy and marketing at eppraisal.com an online real estate site providing on-demand access to home valuations, real estate professionals, home inspectors and appraisers. In this position he is responsible for marketing implementation, partner strategy and consumer evangelism. Raised in Sudan and Kenya, Erik brings unique energy and insight to the world of technology – bridging the gap between Africa and Silicon Valley. Erik can be seen speaking around the world at recognized conferences including the TEDGlobal conference in Tanzania and Inman’s Real Estate Connect.

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Re: need advice Re: need advice - Africa is a pretty big place I think it is a question of where in Africa you would like to open a call centre. South Africa for example actually has plenty of call centres already operating, so it would very much depend on what part of Africa you are considering. MichelleJ
Promoting something you cant try Promoting something you cant try - How about a series of Showcase events where you invite target prospect to a DEMO type event Focused on the benefits. you could also go back to direct sales, telemarketing and communication follow up Without knowing more, I would have to say that really understanding the target and how the product would be used, would generate better ideas from me. J
Re: Newbie from Africa Re: Newbie from Africa - Hello Biiyke Welcome to the forum. Which part of Africa are you from it is quite a big continent? I live in South Africa. MichelleJ
Adventure travel to Africa. Adventure travel to Africa. - Africa is a place where adventure is taking place. If you are a travel who loves adventure, nature, culture you should visit Africa. Safari Village operator is a .leading tour operator in Kenya who are offering marvelous tour packages to Africa. Saffari Villages Online is a trusted name for africa travel.
Re: Newbie from Africa Re: Newbie from Africa - [quote="Evan":22gvtxlq]Welcome to the forums Biiyke! You asked if we know any sellers who were trying to reach the African market... I think you'd honestly have more luck going the other way - try to find sellers in Africa and sell to the rest of the world.[/quote:22gvtxlq] Hello Evan, You are absolutely correct.Thank you for your advice.That's actually the whole idea,Africa to the world and the world to Africa. So I will throw more weight on that area.


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