SMEs - a challenge for African countries
SMEs - a challenge for African countries
Many African governments however now see the need for entrepreneurial development, which would necessitate some form of entrepreneurial awareness campaign. This is one of those times when it will require people from within these cultures to liaise closely with consumer and industrial psychologists and advertising specialists in order to create a campaign that is meaningful to the intended recipients.
It is going to take a long time to shift mindsets in these communities, which makes it ever more urgent that something is done soon.
This would present an excellent opportunity to African universities to find a homegrown solution to a homegrown problem.
Who will kick this ball into action?
Rob Smorfitt
SMEs a challenge for African countries - To learn more about this author, visit Dr. Rob Smorfitt's Website.
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With African cultures generally being based upon collectivism, entrepreneurial spirit is not regularly observed.
Many African governments however now see the need for entrepreneurial development, which would necessitate some form of entrepreneurial awareness campaign. This is one of those times when it will require people from within these cultures to liaise closely with consumer and industrial psychologists and advertising specialists in order to create a campaign that is meaningful to the intended recipients.
It is going to take a long time to shift mindsets in these communities, which makes it ever more urgent that something is done soon.
This would present an excellent opportunity to African universities to find a homegrown solution to a homegrown problem.
Who will kick this ball into action?
Rob Smorfitt
SMEs a challenge for African countries - To learn more about this author, visit Dr. Rob Smorfitt's Website.
Like this article? Share it with your friends
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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