With African cultures generally being based upon collectivism, entrepreneurial spirit is not regularly observed.
Many African governments however now see the need for entrepreneurial development, which would necessitate some form of entrepreneurial awareness campaign. This is one of those times when it will require people from within these cultures to liaise closely with consumer and industrial psychologists and advertising specialists in order to create a campaign that is meaningful to the intended recipients.
It is going to take a long time to shift mindsets in these communities, which makes it ever more urgent that something is done soon.
This would present an excellent opportunity to African universities to find a homegrown solution to a homegrown problem.
Who will kick this ball into action?
Rob Smorfitt
To learn more about this author, visit Rob Smorfitt's Website.
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Rob Smorfitt
(Visit Rob's Website)
Based in Pietermaritzburg, South Africa.
Married with 3 children (22, 21 and 14).
Have an MBA and am currently doing a PhD
in entrepreneurial success. I have been
self employed since 1982. I have started
26 and bought 5 businesses since then.
Most were sold again and a few were shut
down because of a lack of profitability.
Many were run by staff or family while I
worked in full time employment in my
bigger businesses. 6 books written in SME
and Project Management educational field.
Written articles for various magazines,
newspapers and websites.
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