The question that must be asked is whether franchisees are entrepreneurs? My belief is that few of them are! This does not mean they will not be very successful and create a lot of wealth!
The key issues in a business that lead to success are the strategy and the marketing. In a franchise environment the marketing and strategy are not controlled by the franchisee, but rather by the franchisor.
This would tend to make franchisees small business managers rather than entrepreneurs. So all those people out there who know they have that something missing, should give serious consideration to becoming a franchisee. They can still have that financial success, and the freedom of owning their own business, without the risk that the genuine entrepreneur has to contend with.
This is why I believe that franchising is an ideal tool for developing countries. Developing countries always find it difficult to raise the level of entrepreneurial spirit in their countries, and franchising is an ideal way to get people into the right kind of thinking. The genuine entrepreneurs will learn from the experience and soon leave to apply their minds to their own entrepreneurial opportunities, while those who are small business managers will remain within the franchise system. It also reduces the risk of supplying the development capital for the start up process, due to the higher success rate that franchisees have over normal entrepreneurial ventures.
Rob Smorfitt
To learn more about this author, visit Rob Smorfitt's Website.
Like this article? Share it with your friends
|
|
Rob Smorfitt
(Visit Rob's Website)
Based in Pietermaritzburg, South Africa.
Married with 3 children (22, 21 and 14).
Have an MBA and am currently doing a PhD
in entrepreneurial success. I have been
self employed since 1982. I have started
26 and bought 5 businesses since then.
Most were sold again and a few were shut
down because of a lack of profitability.
Many were run by staff or family while I
worked in full time employment in my
bigger businesses. 6 books written in SME
and Project Management educational field.
Written articles for various magazines,
newspapers and websites.
|
|
|
Rob Smorfitt's
Complete
List Of
African-Accounts
Articles
|
|
If you enjoyed this article, get Rob Smorfitt's Complete List of African-Accounts Articles For FREE!
|
|
|
|
![[Get Copyright Permissions]](http://license.icopyright.net/images/icopy-w.gif){kind=small}
