SMEs the difference between entrepreneurs and franchisees
SMEs the difference between entrepreneurs and franchisees
The key issues in a business that lead to success are the strategy and the marketing. In a franchise environment the marketing and strategy are not controlled by the franchisee, but rather by the franchisor.
This would tend to make franchisees small business managers rather than entrepreneurs. So all those people out there who know they have that something missing, should give serious consideration to becoming a franchisee. They can still have that financial success, and the freedom of owning their own business, without the risk that the genuine entrepreneur has to contend with.
This is why I believe that franchising is an ideal tool for developing countries. Developing countries always find it difficult to raise the level of entrepreneurial spirit in their countries, and franchising is an ideal way to get people into the right kind of thinking. The genuine entrepreneurs will learn from the experience and soon leave to apply their minds to their own entrepreneurial opportunities, while those who are small business managers will remain within the franchise system. It also reduces the risk of supplying the development capital for the start up process, due to the higher success rate that franchisees have over normal entrepreneurial ventures.
Rob Smorfitt
SMEs the difference between entrepreneurs and franchisees - To learn more about this author, visit Dr. Rob Smorfitt's Website.
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The question that must be asked is whether franchisees are entrepreneurs? My belief is that few of them are! This does not mean they will not be very successful and create a lot of wealth!
The key issues in a business that lead to success are the strategy and the marketing. In a franchise environment the marketing and strategy are not controlled by the franchisee, but rather by the franchisor.
This would tend to make franchisees small business managers rather than entrepreneurs. So all those people out there who know they have that something missing, should give serious consideration to becoming a franchisee. They can still have that financial success, and the freedom of owning their own business, without the risk that the genuine entrepreneur has to contend with.
This is why I believe that franchising is an ideal tool for developing countries. Developing countries always find it difficult to raise the level of entrepreneurial spirit in their countries, and franchising is an ideal way to get people into the right kind of thinking. The genuine entrepreneurs will learn from the experience and soon leave to apply their minds to their own entrepreneurial opportunities, while those who are small business managers will remain within the franchise system. It also reduces the risk of supplying the development capital for the start up process, due to the higher success rate that franchisees have over normal entrepreneurial ventures.
Rob Smorfitt
SMEs the difference between entrepreneurs and franchisees - To learn more about this author, visit Dr. Rob Smorfitt's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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