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SME's - why communication is good for innovation

 
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SME's - why communication is good for innovation
   

The Internet as a communication tool is vital for SME's, and for remote Africa, even more so. I personally monitor www.trendhunter.com and www.springwise.com among other sites, for innovative happenings around the world. It helps to keep me up to date, and allows me to see how to innovate my own and my client businesses using some of the ideas that I pick up on the Internet.

Innovation is not necessarily, and seldom is, invention. Innovation is about improvement, sometimes gradual. It is about improving what exists. The more we are exposed to innovative thinking, the more innovative we become. It becomes a way of thinking for those who are entrepreneurial, and this is how many businesses are started and many industries given a new lease on life and their life cycle extended.

African governments must find a strategy to extend cheap fast Internet to SME's as a matter of urgency if they wish to grow the base of entrepreneurs in their respective countries. To learn more about this author, visit Rob Smorfitt's Website.

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About the Author


Rob Smorfitt
(Visit Rob's Website)
Based in Pietermaritzburg, South Africa. Married with 3 children (22, 21 and 14). Have an MBA and am currently doing a PhD in entrepreneurial success. I have been self employed since 1982. I have started 26 and bought 5 businesses since then. Most were sold again and a few were shut down because of a lack of profitability. Many were run by staff or family while I worked in full time employment in my bigger businesses. 6 books written in SME and Project Management educational field. Written articles for various magazines, newspapers and websites.
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