SME's - why is franchising not more popular in Africa
SME's - why is franchising not more popular in Africa
Is the problem the lack of spending power in these countries? Are the markets too small? Is poverty too big a factor in these economies?
Even South Africa has found this to be a problem. However the South African franchises have also found a solution. Some of the franchises have launched small format stores to cater for lower traffic volumes. These are seen in petrol stations, and exhibition halls and other low traffic areas where a normal format store would not be cost effective.
Also, why so few indigenous franchises. South Africa has generated a fair number of it's own franchises and some like Nando's have taken their product internationally. Why not other African countries?
There are some meals, such as samp and beans and bunny chow for example, which I believe are uniquely African, but which could easily be turned into a successful franchise opportunity.
So what is stopping Africa from entering this lucrative market?
Rob Smorfitt
SMEs why is franchising not more popular in Africa - To learn more about this author, visit Dr. Rob Smorfitt's Website.
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Franchising has found a happy home in South Africa, but you seldom see franchises in other African countries, or at least not on the scale that they are in South Africa.
Is the problem the lack of spending power in these countries? Are the markets too small? Is poverty too big a factor in these economies?
Even South Africa has found this to be a problem. However the South African franchises have also found a solution. Some of the franchises have launched small format stores to cater for lower traffic volumes. These are seen in petrol stations, and exhibition halls and other low traffic areas where a normal format store would not be cost effective.
Also, why so few indigenous franchises. South Africa has generated a fair number of it's own franchises and some like Nando's have taken their product internationally. Why not other African countries?
There are some meals, such as samp and beans and bunny chow for example, which I believe are uniquely African, but which could easily be turned into a successful franchise opportunity.
So what is stopping Africa from entering this lucrative market?
Rob Smorfitt
SMEs why is franchising not more popular in Africa - To learn more about this author, visit Dr. Rob Smorfitt's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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