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Palms Shopping Mall, Changing Retail Distribution in Nigeria

Written by: Uduak Oduok

Article Overview: South Africa owned, Nigerian managed 'The Palms Shopping Mall' launched in 2005 is a major contributor to changing retail distribution and ultimately the retail experience for Nigerians, particularly the growing middle class to affluent. The Mall's opening provided significant channels of distribution to allow manufacturers reach buyers who are ready and able to spend.

Palms Shopping Mall, Changing Retail Distribution in Nigeria

Strolling through the mall, the ambience is like that of any other mall across Europe or the USA. Unlike most malls in the West, it offers a grocery store 'Shop Rite' also South African owned. Like most malls in the West, it carries its fair amount of gadget and gizmo stores (Nokia included) and fashion retail outlets (mostly private labels) like Tiffany Amber(ready to wear and haute couture designer label), Bola 3 (jewelry), Phenomenon (shoes), Oyeog(clothing), Wrangler(men and women clothing) and Twice as Nice (clothing). Dining and Entertainment is also part of the shopping experience at the palms.

~Uduak Oduok

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Article Tags: ambience, couture designer, fashion, gadget, gizmo, grocery store, jewelry, malls, men and women, nokia, palms, phenomenon, private labels, retail outlets, shoes, shop rite, shopping experience, tiffany amber, women clothing, wrangler



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