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Jobs are from Mars, Business is from Venus

Guest post by: Gavin Chait

Article Overview: It is astonishing the lengths that humanitarian and development organisations will go to avoid talking about business, or to businesses.

Jobs are from Mars, Business is from Venus

It is astonishing the lengths that humanitarian and development organisations will go to avoid talking about business, or to businesses.

International Labour Organisation (ILO) Director-General Juan Somavia speaking at the XIth African Regional Meeting called for a new development approach in Africa which "puts people at the centre of development and judges the success of economic and social policy according to what happens to people at work ... autonomous and independent social partners and institutions of social dialogue are bedrocks of democratic governance."

I don't know what that means either. But he really laid down the importance of this when, stressing the need for action, he said, "Each and every day, another 10 000 African women and men are being added to those workers already living with their families on less than US$1 per day."

Ethiopian Prime Minister Ato Zenawi continued the confusion with the following statement: "There is no better forum for a practically oriented deliberation on decent jobs in Africa than a meeting at which the major participants are government representatives and representatives of employers' and workers' organisations. There is no other way for most of our countries to make headway in the fight against poverty than making it possible for our citizens to be engaged in productive work, which would continue to be decent, within the context specific to our circumstances, as productivity increases."

Tanzanian President Jakaya Kikwete went even further into the mire: "The problem of youth unemployment is exacerbated by the global demographic trend which has seen the size of youth increasing at a faster rate than our economies can absorb. It is therefore, critical that partnership is forged in tackling the specific needs of young people in this era of globalization, including human capacity building. Harnessing the energies and potentials of young people represents an invaluable opportunity to nurture agents of socio-economic development."

Let us summarise: they need jobs to be created to absorb their vast labour pool. How do they intend to create these jobs? They haven’t the faintest idea.

Unfortunately it is talk like this that prevents business executives from seeing opportunities. What they hear is “chaos, chaos, chaos, handouts, handouts, handouts” instead of: here’s Africa, a billion people, without access to things as basic as soap and toilet paper (whatever Sheryl Crow thinks).

The question from business is: well, ok, so they have needs; do they have cash?

The World Bank’s Global Monitoring Report is very exciting reading. South East Asia has reduced extreme poverty (that US$1 / day that everyone gets excited about) to less than 9% of their population. This is led by China who has created 300 million jobs in the last decade. Africa trails a lot, absolute poverty is at 41%.

Conversely, though, 59% of Africans are NOT destitute and have money to spend. They just have nothing to buy.

With the current state of communication, though, the development and business sectors are not just speaking different languages; they’re standing on different planets.

Related Articles
  Mars and Venus Part II. "Moving towards" or "Moving away from".
  Mars and Venus - Part III. How does Venus know they got it right?
  Mars and Venus Part I. Sales people are from Mars, Buyers are from Venus - Introduction
  Mars and Venus – Part IV. What makes sense to buyers?
  Salespeople and Their Fantasies

Article Tags: african women, capacity building, deliberation, democratic governance, demographic trend, development approach, development organisations, ethiopian prime minister, government representatives, headway, international labour organisation, invaluable opportunity, jakaya kikwete, jobs in africa, productive work, productivity increases, social dialogue, social partners, women and men, youth unemployment



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Re: What If Steve Jobs Hadn't Returned To Apple In 1997? - Thanks for sharing with us Yinko. Steve Jobs is definitely a visionary. Not only his products are innovative in a technological sense, but he's managed to turn a tech-company's products into a lifestyle.... a lifestyle!! [quote:zfqoq43n]Fast Forward to today. Apple has the sexiest products in the business: iMacs, Macbooks, iPhones, iPods and more.[/quote:zfqoq43n] I think not only tech would be different (music players and phones), but ways we can think of marketing and branding. What Steve Jobs did was of course no easy task for the smaller businesses, but he did start somewhere. What I did not know was that Apple is worth about as much as Google. How do you think Apple accomplish what they did? In terms of strategy wise? If you could advice Steve on one thing, what would it be?
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