17.0 What Needs to be Done - Mainstreaming Entrepreneurship: Entrepreneurs and entrepreneurship in Africa
17.0 What Needs to be Done - Mainstreaming Entrepreneurship: Entrepreneurs and entrepreneurship in Africa
The fourth and final factor that is needed involves the mainstreaming of African entrepreneurship. There has been a tendency to treat entrepreneurs either as marginal members of society and the economy, or to romanticize them as heroes or saviors even when they make little or negative contributions to society and the economy. Both treatments are erroneous. African entrepreneurship has a lot of problems, especially at the lower end, and these need to be recognized and dealt with rationally and systematically. At the same time, there are promising cases of the emerging entrepreneurial class, whose potential should be recognized and nurtured. Mainstreaming means being level headed about the challenges and opportunities of African entrepreneurship, and making it an integral part of the African education system, so that both the public and especially school drop outs are better informed about the prospects and limitations of employment in this sector. At the moment, very few African universities offer specialized programs in entrepreneurship. Testing and assessments should be provided to students and prospective entrepreneurs to determine their potential and allow for more informed career decisions. Countries such as Botswana and Ghana have long-term national strategic visions and should use such plans to mainstream entrepreneurship.
170 What Needs to be Done Mainstreaming Entrepreneurship Entrepreneurs and entrepreneurship in Africa - To learn more about this author, visit Journal of Development Entrepreneurship's Website.
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(Journal of Developmental Entrepreneurship, Oct 2002 by Kiggundu, Moses N)
The fourth and final factor that is needed involves the mainstreaming of African entrepreneurship. There has been a tendency to treat entrepreneurs either as marginal members of society and the economy, or to romanticize them as heroes or saviors even when they make little or negative contributions to society and the economy. Both treatments are erroneous. African entrepreneurship has a lot of problems, especially at the lower end, and these need to be recognized and dealt with rationally and systematically. At the same time, there are promising cases of the emerging entrepreneurial class, whose potential should be recognized and nurtured. Mainstreaming means being level headed about the challenges and opportunities of African entrepreneurship, and making it an integral part of the African education system, so that both the public and especially school drop outs are better informed about the prospects and limitations of employment in this sector. At the moment, very few African universities offer specialized programs in entrepreneurship. Testing and assessments should be provided to students and prospective entrepreneurs to determine their potential and allow for more informed career decisions. Countries such as Botswana and Ghana have long-term national strategic visions and should use such plans to mainstream entrepreneurship.
170 What Needs to be Done Mainstreaming Entrepreneurship Entrepreneurs and entrepreneurship in Africa - To learn more about this author, visit Journal of Development Entrepreneurship's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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