Market Orientation and Competition : Constraints of growth-oriented enterprises
Market Orientation and Competition : Constraints of growth-oriented enterprises
As has been noted in other studies (e.g., Parker, 1996), enterprises often cite the lack of demand as an important impediment to growth. Lack of demand may also be understood as targeting the wrong market. In the Focus Group Discussions there were several examples of enterprises that, at least for a period of time, stopped growing because they did not keep up with market developments.
To be more likely to succeed, aspiring growth-oriented enterprises must learn how to adequately identify their market niches and how to exploit them. They also must come to appreciate the importance of putting the customer first and what that implies for their operations. They should make quality a prime concern and not become complacent, but strive for further product development. In general, it would seem, growing enterprises must learn to get linked up with larger enterprises within and outside the country. Finally, enterprises that opt to target the export market would require additional assistance to get a better understanding of how to go about it (see Amjadi, Reincke & Yeats, 1996).
Constraints of growth-oriented enterprises in the southern and eastern African region
Journal of Developmental Entrepreneurship, Oct 2002 by Trulsson, Per
Market Orientation and Competition Constraints of growthoriented enterprises - To learn more about this author, visit Journal of Development Entrepreneurship's Website.
Like this article? Share it with your friends
Enterprises that grow do so because they are good at finding their market niche and understanding market demands. Most enterprises start by targeting the home market, often at the higher income niche. As the home market gets saturated, they look to expand their markets geographically, and eventually consider exporting. Few enterprises start exporting initially.
As has been noted in other studies (e.g., Parker, 1996), enterprises often cite the lack of demand as an important impediment to growth. Lack of demand may also be understood as targeting the wrong market. In the Focus Group Discussions there were several examples of enterprises that, at least for a period of time, stopped growing because they did not keep up with market developments.
To be more likely to succeed, aspiring growth-oriented enterprises must learn how to adequately identify their market niches and how to exploit them. They also must come to appreciate the importance of putting the customer first and what that implies for their operations. They should make quality a prime concern and not become complacent, but strive for further product development. In general, it would seem, growing enterprises must learn to get linked up with larger enterprises within and outside the country. Finally, enterprises that opt to target the export market would require additional assistance to get a better understanding of how to go about it (see Amjadi, Reincke & Yeats, 1996).
Constraints of growth-oriented enterprises in the southern and eastern African region
Journal of Developmental Entrepreneurship, Oct 2002 by Trulsson, Per
Market Orientation and Competition Constraints of growthoriented enterprises - To learn more about this author, visit Journal of Development Entrepreneurship's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Journal of's articles
 | |
|
|  |
 | |
|
| |
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
 |
 Increase Performance Leadership Free Marketing Plan Template Leadership Style Assessment Factual Positive Thinking |
|
 | ||
 |
Top 50 Debt Blogs
Learn To Get Out Of Debt | |
 |
Top 50 Franchising Blogs
Top 50 Franchising Blogs | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||
|
| ||||||||||
|
|
||||||||||