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Borrower Becomes Lender, Helps Others

Borrower Becomes Lender, Helps Others

In 1990, Adela came to ProMujer for a loan to expand her business of selling textiles and children’s clothing. As she become more involved with ProMujer, Adela began voluntarily recruiting new clients and forming communal associations in addition to running her business. Due to her hard work and voluntary contributions to ProMujer, Adela received a small stipend in 1991 to head special projects for the organization She was so successful that in 1994, she was asked to formally join the staff of ProMujer as a credit officer.

Adela accepted the invitation, letting her sister take over her textile business. She has since been promoted to a supervisory post in the regional office of El Alto, where she regularly visits focal centers—central meeting houses where clients come to make payments and receive health and other services—and supervises their operations. Adela commented that ProMujer has had a huge impact on her life, and not just economically. She said that through her involvement with ProMujer, she has gained self-confidence and broken through the isolation that so often characterizes poverty. “Before I was very timid and didn’t talk to people, now I interact with people all the time.”





Borrower Becomes Lender Helps Others - To learn more about this author, visit Grameen Foundation's Website.

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George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website


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Grameen Foundation
(Visit Grameen's Website) Grameen Foundation's mission is to empower the world's poorest people to lift themselves out of poverty with dignity through access to financial services and to information. With tiny loans, financial services and technology, we help the poor, mostly women, start self-sustaining businesses to escape poverty. Founded in 1997 by a group of friends who were inspired by the work of Grameen Bank in Bangladesh, our global network of microfinance partners reaches over 3.6 million families in 25 countries.

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