Before moving to Oujda, Morocco I learned my mother’s business of trading merchandise. To increase my business’ profit I began buying contraband merchandise, which was extremely risky. Several times I lost all of my merchandise at custom checks, which left me vulnerable to risk. I had many financial problems since the salary of my husband was not sufficient to cover the costs of raising our three children.
One day I heard about Foundation Zakoura through women in my neighborhood. The staff was very welcoming and after telling them about my business we agreed on a loan of 1000Dh (US$125) to begin a small project to buy and resell wholesale clothing.
Not long after, I was approved for a second loan of 5000 Dh, which went entirely towards my business. The profits that I made helped solve my personal and family problems. I was even able to help my oldest son, Abderahman, with his marriage and now he is following the family business of reselling clothing. Foundation Zakoura recently began lending to men, and my son has just been approved to take out a loan to buy more merchandise.
Since receiving my first loan from Foundation Zakoura, I have become one of the most active women at my branch. I take advantage of other activities that they offer like theater and environmental awareness training. I also read Zakoura’s weekly newspaper which is written in clear and simple language for women like me with only a primary education.
To learn more about this author, visit Grameen Foundation's Website.
Like this article? Share it with your friends
 |
Related Articles |
|
Story Ideas that will interest the media
|
| |
How do you come up with ideas that are intriguing enough to the media to want to follow up on your story?
|
Telling an Authentic Story About Your Brand
|
| |
Story telling can be a powerful marketing tool for your small business. Communicating stories about your company history, people, culture, services, etc helps customers identify with your brand.
Seth Godin, a pop...
|
Follow-up Calls: Welcome to the PR Mine Field
|
| |
Making follow-up calls is important to any effective public relations campaign, but if you are unprofessional in how you address the media, or verbally harass the media, you're going to destroy any interest that yo...
|
How To Tell Your Marketing Story
|
| |
We are wired to tell, read, and listen to stories. A great story gets you to feel as if you were in the story: you senses are engaged, your curiosity is piqued, and your adrenalin is flowing.
|
PR FollowUp Secrets
|
| |
You’ve found your story, you’ve written a release, you’ve sent it to the appropriate media contacts and now you’re ready to follow up with the media. Welcome to the minefield.
|
|
|
Grameen Foundation
(Visit Grameen's Website)
Grameen Foundation's mission is to empower
the world's poorest people to lift
themselves out of poverty with dignity
through access to financial services and
to information.
With tiny loans, financial services and
technology, we help the poor, mostly
women, start self-sustaining businesses to
escape poverty. Founded in 1997 by a group
of friends who were inspired by the work
of Grameen Bank in Bangladesh, our global
network of microfinance partners reaches
over 3.6 million families in 25 countries.
|
|
|
Grameen Foundation's
Complete
List Of
African-Accounts
Articles
|
|
If you enjoyed this article, get Grameen Foundation's Complete List of African-Accounts Articles For FREE!
|
|
|
|