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How My Company Got Started

How My Company Got Started

In 2003 I began the idea of owning a business, but had no idea where to start. As an
engineer in a cozy job the risk to be without income made it look like an impossible dream.
To make the dream real, I decided to select a name for the business because it carried
zero risk. This process took about two years. Every time I doubted that it would ever
happen, I could tell myself it's already happening. What I didn't realize at that stage, was
that I didn't only think of the name, but also subconsciously of all other issues to create
the business.

In 2005 my first major milestone occurred. An electronics component representative,
introduce me to a new GPS chip. I grabbed the opportunity, and immediately created a
GPS module and ATM location management concept for a Major bank in South-Africa
and and a presentation was set-up. To look more professional, I decided it was important
to have a registered name, and I tried to register the business. Unfortunately the name I
spent so much time selecting, already existed, and I had to come up with a new name in
two weeks. I did this, and registered the business. The presentation went extremely well,
but my concept was declined because it was too futuristic. So I was back at square one. At
least this time my business was registered.

During the next year I added all my business-related expenses into a formal accounting
system to teach myself accounting. I did a lot of marketing for the concept I created, but it
was dead. During this period, my business thinking continued to grow, although I had no
income.

At the end of year 1 my business had expenses of about $2500. This made me realize that
I was sponsoring an entity with my salary (I see the business as it's own entity, and not an
extension of myself). I decided the business had to create it's own income. This caused a
major mind shift, from trying to develop the next big concept into selling anything.

Soon afterwards I made my first sale. I re-sold a portion of my office bandwidth for $40. I
then registered as a reseller of computers, and soon afterwards started making computer
sales. (Something an engineer don't do in a very status-conscious South-Africa). I also
began doing part time contracting design and basically worked my 8 hour day job, just to
go home and do another 4 to 8 hours at home. In the free hours left, I started a new
concept project in the medical field, to be less dependent on contracting.

During a holiday trip later that year, I created a mind map of where I see the business, and
then realized that I had everything to resign. I made the decision to resign within a month,
which I did.

Within a week I got my first contract. One after the other contracts soon followed, and I
managed to invoice enough to survive.

Initially my business-plan was to do contracting, PC selling, PC maintenance, developing
my medical database concept, running a business-lounge web forum and to do technology
management. I basically did anything that would create income. 3 Months into the
business I started refining my business-plan. I realized I was going nowhere fast. The
result was a total rethink/redesign of my original business plan. I realized that I am an
electronic data communications specialist, most contracts I worked on was on data
protocols. I also had the medical background from working on the database, and I am from
Africa. I soon realized the gap. S-Curve technologies could be the Sub-Sahara African
medical data specialists. I started marketing this and soon created business associations
with similar groups. I selected contracts in line with my vision, thus creating the technology
skills in my business. I created products in line with the data communications, and thus the
second phase of growth started. I'm now in negotiations with medical data products, and I
am often traveling to install, integrate and manage data systems. Most of it is done on
contractual basis, but negotiations for my own product development is already ongoing. I
am not known yet as the Sub-Sahara data specialist, but the exponential growth is there.





How My Company Got Started - To learn more about this author, visit Henk Boshoff 's Website.

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Kim Castle
With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website

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WebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas.  We specialize in internet consulting & internet marketing
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John Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website

Stephanie Robey
Stephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals.

She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com   Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences.  Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University.

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Anne Barr
Anne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website

Joe Dager
Joe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website

Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website

Staging Diva
Debra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website


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About The Author


Henk Boshoff
(Visit Henk Boshoff's Website) Henk started his career with a diploma in electrical engineering. He then worked as an electronic lab and production line technician gaining valuable experience on manufacturing and testing processes. During this time he obtained his BTech degree in Engineering at the Tswane University of Technology. Soon afterwards he obtained a Bsc(Honours) degree from the University of Pretoria.. This allowed him to move into an engineering position where he spent 6 years on electronic hardware and software designs focusing mainly in data communications and data communication protocols. During this period he obtained his MSc from the University of Pretoria. His mini thesis provided a new method of investigating organisational learning capability and the management style requirements to achieve it. With the help of a case analysis it showed that the organizational structure and culture generates a feedback cycle, which can be used as a baseline for future organizational learning. The MSc allowed him the opportunity to move onto engineering management projects. Henk then ventured on his own by starting the company S-Curve technologies, which is currently 8 months old.

Henk Boshoff is a Silver author on EvanCarmichael.com
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