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My Advice For Other African Startups
   

The most important advice is to be creative. One often sees African Entrepreneurs, trying to sell exactly the same product at the same price and quality to the same client. Find a niche, and use it. Be the one they need and want to phone because you are different. Let your product or service be, faster, neater, cleaner or whatever just so that you stand out from the crowd around you.

The second most important advice is to create momentum. Don't try to be the next Bill Gates from day one. Take what you do, and do it a little better every day. Improve your knowledge whenever you can. Try and meet one quality person at a time, not the crowd.

But once you build the momentum, nurture it, and feed it. Read up on your management and technology skills, phone that new person you met again, and even take him to dinner.

Run your contracts you get with passion, even though it seems impossible. The feedback created by the momentum will make your business grow. Al you would need to do then is to direct the growth in the direction you want it. To learn more about this author, visit Henk Boshoff 's Website.

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About the Author


Henk Boshoff
(Visit Henk Boshoff's Website)
Henk started his career with a diploma in electrical engineering. He then worked as an electronic lab and production line technician gaining valuable experience on manufacturing and testing processes. During this time he obtained his BTech degree in Engineering at the Tswane University of Technology. Soon afterwards he obtained a Bsc(Honours) degree from the University of Pretoria.. This allowed him to move into an engineering position where he spent 6 years on electronic hardware and software designs focusing mainly in data communications and data communication protocols. During this period he obtained his MSc from the University of Pretoria. His mini thesis provided a new method of investigating organisational learning capability and the management style requirements to achieve it. With the help of a case analysis it showed that the organizational structure and culture generates a feedback cycle, which can be used as a baseline for future organizational learning. The MSc allowed him the opportunity to move onto engineering management projects. Henk then ventured on his own by starting the company S-Curve technologies, which is currently 8 months old.
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